The CMA, a Professional Association, exists to help its members drive meaningful category and brand growth by building shopper satisfaction heroes and facilitating strategic collaboration between retailers, suppliers and Solution Providers.

The CMA events and activities have proven to be the ideal forum to meet peers, collaborate, and exchange ideas, in a non-competitive and highly respected environment. The CMA hosts a variety of events on an annual, monthly and weekly basis .

CMA Membership enrolls organizations and its professionals into a global category management community, that includes many of the top manufacturers, retailers, solution partners, and universities. We invite you to join and participate.

The Association’s certification is an objective, third-party, industry designation which acts as a ‘common language’ and ensures that a minimum agreed-upon standard at each level has been met or exceeded – allowing companies to make better and more informed hiring decisions and create successful trade partner relationships.

The solutions presented by the Best Practices Group at the CMA have been chosen and honed by individuals with unparalleled experience in Category Management, individuals who were ‘there at the creation’ and have themselves developed or deployed best practice solutions at manufacturers and retailers around the world.

In the age of growing retailer strength, shopper empowerment & new insights from big data analytics, make the discipline of Category Management suddenly more important than ever. Learn more from the pioneers of CatMan, master the essential language and be at the epicenter of major trends & initiatives transforming our CPG ecosystem.