Monthly Archives: August 2017

//August

The Do’s of College Recruiting in Category Management

2019-03-22T15:26:15-06:00Categories: Uncategorized|

The Do’s in Recruiting Millennials for Category Management Positions

The CMA Higher Education Board recently conducted a survey to find the most important criteria for career choices made by today’s students. Of the 400 student responses from 10 universities only 15% were aware of Omni Channel retailing and just half knew about career opportunities in Category […]

Carpe Datum (Seize the Data)

2019-03-22T15:26:15-06:00Categories: Uncategorized|

Carpe Datum (Seize the Data)

Ok, so the Latin translation of Seize the Data is actually carpe notitia. Better yet, it should really be Seize the Big Data which would translate to carpe magnus notitia. But with that much Latin, I’m already starting to lose you.

So back to the reality of category management. An environment that’s […]

Latin-American Marketing Conference Brings Together Top Retailers & Manufacturers

2019-03-22T15:26:15-06:00Categories: Uncategorized|

The 3rd Annual Latin-American Category Management & Shopper Marketing Conference was held on July 11th and 12th at the JW Marriott Hotel in Bogota, Colombia. The event drew over 200 attendees and provided valuable insights by thought leaders from all over Latin America. It offered impactful sessions on Shopper Marketing and Category Management as well […]

Hispanic Spending Down in 2017

2019-03-22T15:26:15-06:00Categories: Uncategorized|

Hispanic consumers are spending less this year and the retail industry is concerned.

“The Hispanic consumer in the U.S. is shopping much less,” Target CEO Brian Cornell said during the Fortune Brainstorm Tech conference in July. “Particularly among border towns in the U.S., you’re seeing a change in behavior.”

Why is this important?

Hispanics make up 18% of […]

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