Remember the simpler days? When the marketing team would hire an ad agency to create television commercials and perhaps some radio spots, which got blasted out as a one-size-fits-all campaign?
Today’s world, as you well know, is not like that… it’s much more complex, fast-paced and competitive. The power of choice has shifted to shoppers and empowered them to be much savvier when it comes to buying products and services they want, when they want and under what conditions they are willing to spend.
This session has been designed to help you…
- Understand how to leverage data to assess situations
- Consider what the connected shopper is thinking and/or doing
- Identify meaningful ideas to drive the business
- Improve your ability to influence the connected shopper