More and more online brands are getting physical and opening brick-and-mortar stores. How many? JLL Research reported the top 100 digital-native brands they researched have announced plans to open at least 850 stores over the next five years.
Some start off as pop up stores and move into […]
Brand stunts seem to be growing and getting more and more creative. Why? A clever brand stunt flawlessly executed can create lots of buzz and that means unlimited free publicity via news organizations and social media. It can also help invigorate a brand in a way that […]
It’s quite possible your favorite new food item you thought was made by a small, independent startup actually comes from a very large CPG company. It’s easy to get fooled, as the label may not make any mention of the parent company. Plus, the brand name, the […]