More and more online brands are getting physical and opening brick-and-mortar stores. How many? JLL Research reported the top 100 digital-native brands they researched have announced plans to open at least 850 stores over the next five years.
Some start off as pop up stores and move into permanent spaces. Many are locating in upscale, premier […]
Brand stunts seem to be growing and getting more and more creative. Why? A clever brand stunt flawlessly executed can create lots of buzz and that means unlimited free publicity via news organizations and social media. It can also help invigorate a brand in a way that paid ads cannot. Plus, if the stunt is […]
It’s quite possible your favorite new food item you thought was made by a small, independent startup actually comes from a very large CPG company. It’s easy to get fooled, as the label may not make any mention of the parent company. Plus, the brand name, the packaging design and brand story would lead you […]
