About the CMA
Whether you’re focused on talent development, networking with industry peers, or looking for leading-edge research, the Category Management Association (CMA) should be the first stop on your search.
The CMA, a Professional Association, exists to help its members drive meaningful category and brand growth by building shopper satisfaction heroes and facilitating strategic collaboration between retailers, suppliers, and their solution providers in:
- Category Management
- Shopper Insights & Marketing
- Planogram & Space Management
- In-Store Execution & Merchandising
The CMA team is dedicated to raising the bar among all participating practitioners irrespective of trade channel, level of experience, or data availability. We invite you to join our growing community and encourage your participation – it’s your Category Management Association.