Our Mission

The CMA, a Professional Association, exists to help its members drive meaningful category and brand growth by building shopper satisfaction and facilitating strategic collaboration between retailers, suppliers and solution providers.

The CMA…

  • Provides broad thought leadership;
  • Establishes industry benchmarks and best practices;
  • Develops relevant certification/continuing education/collegiate curriculum;
  • Facilitates collaboration and networking; and
  • Creates robust and rewarding career paths and professional development
Our Commitment ->