The SIMA, a Professional Association, exists to help its members drive meaningful basket and brand growth and improved shopper experience at all touchpoints by furthering the understanding and implementation of the shopper insights and marketing discipline, especially as it relates to Category Management.

  • Provides broad thought leadership

  • Establishes industry standards, benchmarks and best practices

  • Develops relevant certification/continuing education/collegiate curriculum

  • Facilitates collaboration and networking

  • Creates robust and rewarding career paths and professional development

Introducing Leslie Warshaw

New President of the Shopper Insights Management Association (SIMA)

Check out the press release and learn more at our upcoming webinar on October 18th at 10 am CDT:

E-Meet Leslie Warshaw (New SIMA President) and hear from her about the vision for SIMA in this upcoming webinar!

Learn about SIMA, its mission and purpose. Get more information about how SIMA will benefit members and drive growth. Wondering how SIMA is different from other organizations and why the CMA/SIMA combination will create a rich eco-system for all retailers, manufacturers and solution partners? Interested in getting involved? Hear about all of these initiatives and so much more!

READ PRESS RELEASE
REGISTER FOR WEBINAR

Introduction of the Shopper Insights Management Association (SIMA)

Presenters:

Tom McDonald, Lead Best Practices CMA

Leslie Warshaw, President, Shopper Insights Management Association (SIMA)

E-Meet Leslie Warshaw (New SIMA President) and hear from her about the vision for SIMA in this upcoming webinar!

Learn about SIMA, its mission and purpose. Get more information about how SIMA will benefit members and drive growth. Wondering how SIMA is different from other organizations and why the CMA/SIMA combination will create a rich eco-system for all retailers, manufacturers and solution partners? Interested in getting involved? Hear about all of these initiatives and so much more! Join Us! What are you waiting for?

Key areas of focus:

  • Best Practices, Industry Benchmarks and Standards
  • Certification and Training, Continuing Education, and Collegiate Curriculum
  • White Papers, Case Studies, Solutions, What Works
  • Collaboration and Networking
  • Discussion on Integration of Category Management and Shopper Insights
Questions?