/Emily Stiemsma

About Emily Stiemsma

This author has not yet filled in any details.
So far Emily Stiemsma has created 60 blog entries.

A Cooler Twist on PoP Marketing

2019-04-23T15:53:23-05:00Categories: Uncategorized|

Walgreens launches coolers with IoT-connected advertising

Targeted online point-of-purchase marketing has been miles ahead of the in-store experience for years. It is simply easier to collect and utilize data when customer decision-making patterns can easily be tracked and narrowed into a finite set of options.

Until recently, the in-store experience has been much more challenging. The technology […]

Collaborative E-Commerce Solution for Retailers and Suppliers

2019-04-03T14:13:45-05:00Categories: Uncategorized|

In today’s hyper-competitive marketplace, e-commerce category leadership has become necessary to stay competitive and grow. That’s why e-commerce has become mission critical for consumer product retailers and suppliers. But most retailers and manufacturers are still far from optimizing e-commerce opportunities.

In response, the Category Management Association (CMA) agreed to sponsor the development of best practices and […]

Holiday 2018 – Plenty of Cheer

2019-04-03T14:21:07-05:00Categories: Uncategorized|


Holiday sales grew 5.1 percent this year to more than $850 billion, the highest in 6 years according to the Mastercard Spending Pulse report which tracks retail spending across all payment types, including cash and check, between Nov. 1 and Dec. 24. Big deal? For some retailers, the holiday season can represent as much […]

Online Retailers Thinking Mall

2019-04-03T14:21:36-05:00Categories: Uncategorized|

More and more online brands are getting physical and opening brick-and-mortar stores. How many? JLL Research reported the top 100 digital-native brands they researched have announced plans to open at least 850 stores over the next five years.

Some start off as pop up stores and move into permanent spaces. Many are locating in upscale, premier […]