Category Reinvention is the solution to reinvigorate and grow your category

This process:

  • Drives shopper satisfaction through an understanding of shopper unmet needs and wants
  • Sizes the opportunity and builds retailer category sales and profits
  • Builds manufacturer sales and profits
  • Creates a triple win scenario: shopper, manufacturer and retailer

The Category Reinvention process uses best-in-class CatMan processes

  • Organize data
  • Quantify the problems and opportunities
  • How many shoppers are affected
  • How much volume is at stake
  • Pick one or two big opportunities
  • Understand the opportunity by asking “Why” to ladder back to the core opportunity/problem
  • Reveal steps to solve the problem


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