Voice of the Retailer helps manufacturers create strategic relationships with retailers

Our Voice of the Retailer process:

  • Is different from “check the box” ratings offering zero direction for improving relations between trading partners

  • Captures unbiased responses from in-depth interviews conducted anonymously

  • Identifies what the retailer cares about in your categories

  • Establish what the manufacturer client wants to understand about the retailer and the category

  • Interview 5+ retail leaders about their needs in the context of the category

  • Be an unbiased interviewer that elicits unbiased answers

  • Present strategic options to the manufacturer client that go beyond short term tactical distractions to reveal long-term relationship value

Learn More