Newly Certified Showcase – Southern Glazer’s Wine & Spirits

The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience.

Meet Jeffrey Fannin with Southern Glazer’s Wine and Spirits!

What is your current role?
I’m currently a Category Manager at Southern Glazer’s Wine & Spirits.

What […]

2018-06-26T11:36:45+00:00 Categories: Uncategorized|

Newly Certified Showcase

The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience.

Meet Brian Bishop-Wilkey with Bob Evans Farms!

What is your current role?
I am currently a Senior Analyst for Developing Channels and Corporate Strategy with Bob Evans […]

2018-06-19T11:00:27+00:00 Categories: Uncategorized|

Announcing the 2018 CMA Breakout Bunch!

The Brady Bunch, a classic American sitcom revolved around a large blended family with six children likely played a role in your life no matter your age or education. The show was a classic situation comedy that became a cornerstone of popular culture. Most episodes were structured around the collective new Brady bunch getting into one misadventure after another. The […]

2018-03-26T13:07:01+00:00 Categories: Uncategorized|

How To Learn from the CatMan and Shopper Insights Best!

We don’t mean to make it seem so simple, but the best way to learn from the best- is to attend our conference and hear directly from them!

This year’s conference will take place May 7-9, 2018 at the Gaylord Opryland in Nashville. It will feature breakout and keynote presentations, networking opportunities, introductions to new tools and […]

2018-03-19T16:05:36+00:00 Categories: Uncategorized|

Discount Stores TJ Maxx and Nordstrom Rack Winning Retail, an Area Amazon Can’t Touch

The once ‘bargain hunter’ stereotype of TJ Maxx stores and it’s counterparts is proving to pay off and inspire others. Despite reporting low numbers in early 2017, TJ Maxx and HomeGoods reported a strong Q4 with a net sales increase of 16%, grabbing the attention of many others.

This payoff for discount retailers such as TJ […]

2018-03-02T11:14:34+00:00 Categories: Uncategorized|

How to Maximize Your 2018 Sponsor Experience

4 Tips on How to Drive Growth for your Business

“I regret…nothing!” – Michael Scott (The Office)

After you’ve successfully sponsored a conference, you won’t ever have to ask yourself again, “why should we sponsor?”

The catch? Executing a successful sponsorship takes more time and effort than most think. When building your yearly budget, you are going to explore and debate many opportunities. […]

2018-02-12T13:09:37+00:00 Categories: Uncategorized|

Bundles of Joy Don’t End at Holidays

With product bundles, everyone wins. The retailer generates higher sales. The customer enjoys the convenience of buying all the items at the same time and in one place – and generally at a discount.

Think gift baskets. Who doesn’t love a gift basket? Bundles are just variations of gift baskets – whether it’s a gift for […]

2018-02-05T10:01:39+00:00 Categories: Uncategorized|

Retail 2017: The Good, the Bad and the Ugly

The Good:

  • U.S. retails sales growing at fastest pace in three years.

  • C-Stores continue to grow fueled by Millennials

  • Grocery produce growth outpaces other categories – again fueled by Millennials

  • Just over half of Millennials prefer shopping at a brick & mortar store vs online.

  • 81% of young Gen Z (age 13-21) said they preferred […]

2018-01-23T11:24:29+00:00 Categories: Uncategorized|

13 How To’s For Networking at a Conference

Before the Conference… 

1. Have concrete goals in mind. You can’t talk to everyone at a conference, so it’s a good idea to go in knowing what you want to get out of it. Do you hope to find an “in” that will eventually lead to a job offer? Do you want to garner more business […]

2018-01-16T10:02:37+00:00 Categories: Uncategorized|