The Category Management Conference is heading to Nashville!

Save these dates: May 7th-9th and prepare to have a grand ole time at the 2018 Category Management and Insights Conference in Nashville, Tennessee. The theme of the conference is Influencing the Connected Shopper: Integrating Insights & Analytics to Drive Growth.

Leading experts from a variety of industries will present to peers about unique insights […]

2017-11-13T15:14:44+00:00 Categories: Uncategorized|

CMA Forms Initiative with Leading Retailers and Manufacturers to Establish Ecommerce Best Practices

Minneapolis, MN

The Category Management Association (CMA) has engaged The Partnering Group (TPG) to lead a cross-functional team from prominent retailers and manufacturers to jointly develop standards and best practices for online retailing.

The group will be known as the Ecommerce Category Leadership (ECL) Board and will address the transformative ecommerce challenges in […]

2017-11-10T10:28:54+00:00 Categories: Uncategorized|

Why Online Grocery Shopping May Be Slow To Catch On

Despite optimistic forecasts, consumers aren’t biting for online grocery shopping. In fact, dissatisfaction increased for first time online buyers from 17% last year to 27% this year according to a survey by Morgan Stanley.

Why? 84% decided against ordering groceries online because they preferred to physically see and choose their groceries – the same percentage as […]

2017-11-01T15:51:53+00:00 Categories: Uncategorized|

Some Lidl Stores Off to a Slow Start

German grocery powerhouse Lidl officially landed in the U.S. in June and has opened 37 stores on the East Coast. While initial sales were strong at most locations, customer traffic has slipped at some of them leading to a management shuffle at Lidl.

Neil Stern of McMillan Doolittle noted in his recent article for Forbes that […]

2017-10-26T10:56:40+00:00 Categories: Uncategorized|

Newly Certified Showcase!

The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience.

Meet Becky Bronkema!

What is your current role? Merchandise Planning Manager for Deli/Bakery/Franchise at Meijer
What level certification did you achieve? Certified Professional Category Analyst


2017-10-20T08:30:00+00:00 Categories: Uncategorized|

This Brick & Mortar Retail Sector is Thriving

C-stores get an “A” for growth. While many brick and mortar stores have been closing, the convenience store industry has actually doubled in size over the past 30 years and is still growing. In 2016, the number of c-stores in the U.S increased to 154,535 and experienced record in-store sales of $233 billion.

Key sales driver […]

2017-10-16T09:01:58+00:00 Categories: Uncategorized|

The Value of Certification of Industry Talent to the Category Management Community

Category management is a collaborative practice exercised by retailers and manufacturers, in the consumer packaged goods (CPG) industry, to optimize the return on investment for a segment of retail geography or “category”. The process involves providing consumers the right product assortment, correct sizes, and appropriate inventory levels to optimize their shopping experience. Retail merchants, key […]

2017-10-09T09:18:17+00:00 Categories: Uncategorized|

Why Amazon’s Lower Price Strategy for Whole Foods Will Work & Why It Won’t

Amazon is dramatically reducing prices at Whole Foods to attract new customers and bring back those who left to find lower-priced natural and organic foods at traditional super markets. The lower price strategy may be just what Whole Foods needs to win back customers after same store sales have dipped over the past two years. […]

2017-09-26T12:47:55+00:00 Categories: Uncategorized|

CMA Certification

CMA Certification has been so readily accepted because it is the result of a collaborative effort between manufacturers, retailers, brokers & training organizations to establish & communicate the standards necessary to support the development of a more professional category management community.

The automotive channel has the need for 2 different types of Category Management:

#1 Retail CatMan
In this instance, […]

2017-09-22T09:13:31+00:00 Categories: Uncategorized|

Category Management Standards & Higher Education

Category Management Standards & Higher Education

By Daniel P. Strunk


Early in this decade The Category Management Association (CMA) released standards to govern the evaluation of industry talent. These standards enabled companies to take an objective look at their category management personnel and conclude through certification how they compared to industry expectations. This unique third-party review enabled […]

2017-09-18T08:33:26+00:00 Categories: Uncategorized|