CMA Members Lend Innovative Support in the COVID-19 Crisis. We are facing strange and difficult times around the world right now, as people try to sort their way through the Coronavirus pandemic. But in this darkness, we’ve also seen encouraging signs of light. People are stepping up. Banding together in ways we rarely have. Many companies have put aside profits and shifted their production lines to produce face masks and hand sanitizer. Others are donating
3 Reasons Why You Should Start Training for Your Next Certification Now. The current COVID-19 Pandemic has left a lot of us quarantined to our homes. For many of us this means projects have been put on hold or even cancelled due to logistics and cost-cutting measures. So, you might be finding yourself with a little extra time on your hands. Now is the perfect time to turn that extra opening in your schedule into
THE CATEGORY MANAGEMENT ASSOCIATION RECOGNIZES THREE COMPANIES IN THE 2020 HIGHER EDUCATION KEY CONTRIBUTOR AWARDS.  February 25, 2020, Dallas Texas – The Association for Retail and Consumer Professionals (ARCP), the parent company of the Category Management Association (CMA) and the Shopper Insights Management Association (SIMA), recognized three companies for their exceptional contributions to category management and shopper insights education during the 2020 CMA+SIMA Annual Conference. The three companies – Walgreens, PEPSICO and The Hershey Company – were recognized for their support of the 2020 CMA Student Talent
2020 Conference Recap: Our Biggest Show Yet! We are pleased to say, the 2020 Category Management and Shopper Insights Conference was our biggest and most successful Conference to date. This year’s show had our largest group of attendees ever, and the widest variety of retailers, manufacturers, solution providers and tech companies we’ve ever had. Before we go any further, we want to give a big THANK YOU to everyone who attended this year’s show. None
Advantage Group International and The Association of Retail and Consumer Professionals Award Top Performing Suppliers in Category Development and Shopper Insights February 25, 2020, Dallas Texas  – The ARCP, the parent company of the Category Management Association (CMA) and the Shopper Insights Management Association (SIMA), in partnership with Advantage Group International (AGI), recognized top-performing suppliers with a new joint awards program based on results from the Advantage USA 2019 study at the 2020 Category Management