How to Maximize Your 2018 Sponsor Experience

4 Tips on How to Drive Growth for your Business

“I regret…nothing!” – Michael Scott (The Office)

After you’ve successfully sponsored a conference, you won’t ever have to ask yourself again, “why should we sponsor?”

The catch? Executing a successful sponsorship takes more time and effort than most think. When building your yearly budget, you are going to explore and debate many opportunities. […]

2018-02-12T13:09:37+00:00 Categories: Uncategorized|

Bundles of Joy Don’t End at Holidays

With product bundles, everyone wins. The retailer generates higher sales. The customer enjoys the convenience of buying all the items at the same time and in one place – and generally at a discount.

Think gift baskets. Who doesn’t love a gift basket? Bundles are just variations of gift baskets – whether it’s a gift for […]

2018-02-05T10:01:39+00:00 Categories: Uncategorized|

Retail 2017: The Good, the Bad and the Ugly

The Good:

  • U.S. retails sales growing at fastest pace in three years.

  • C-Stores continue to grow fueled by Millennials

  • Grocery produce growth outpaces other categories – again fueled by Millennials

  • Just over half of Millennials prefer shopping at a brick & mortar store vs online.

  • 81% of young Gen Z (age 13-21) said they preferred […]

2018-01-23T11:24:29+00:00 Categories: Uncategorized|

13 How To’s For Networking at a Conference

Before the Conference… 

1. Have concrete goals in mind. You can’t talk to everyone at a conference, so it’s a good idea to go in knowing what you want to get out of it. Do you hope to find an “in” that will eventually lead to a job offer? Do you want to garner more business […]

2018-01-16T10:02:37+00:00 Categories: Uncategorized|

What Online Retailers Can Do to Stop Porch Pirates

As online purchasing continues to rapidly grow, so does the theft of packages sitting on doorsteps and porches. It happens year-round, but thefts really spike during the holidays.

Not a big deal? Nearly 20% of American homeowners have been a victim of package theft in the last year and the median value of a stolen package […]

2017-12-18T12:46:55+00:00 Categories: Uncategorized|

Make Plans Now for the Category Management Conference & Save!

Planning for next year? Make plans to attend the 2018 Category Management and Insights Conference May 7th-9th in Nashville. Last year’s conference was sold out and we expect a record number of attendees in May. We wanted to help you get the ball rolling- so we came up with 7 ways you can save […]

2017-12-14T10:43:42+00:00 Categories: Uncategorized|

The Do’s When Recruiting Millennials for Category Management Positions

The CMA Higher Education Board recently conducted a survey to find the most important criteria for career choices made by today’s students. Of the 400 student responses from 10 universities, only 15% were aware of Omni Channel retailing and just half knew about career opportunities in Category Management.

Here’s a list of what to do when […]

2017-12-08T13:55:35+00:00 Categories: Uncategorized|

Newly Certified Showcase

The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience.

Meet Amanda Moreland!

What is your current role?
I am currently a Sr. Category Analyst with Dr Pepper Snapple Group.

What level certification did you achieve?
I recently achieved […]

2017-11-27T11:16:45+00:00 Categories: Uncategorized|