The 3rd Annual Latin-American Category Management & Shopper Marketing Conference was held on July 11th and 12th at the JW Marriott Hotel in Bogota, Colombia. The event drew over 200 attendees and provided valuable insights by thought leaders from all over Latin America. It offered impactful sessions on Shopper Marketing and Category Management as well […]
Hispanic consumers are spending less this year and the retail industry is concerned.
“The Hispanic consumer in the U.S. is shopping much less,” Target CEO Brian Cornell said during the Fortune Brainstorm Tech conference in July. “Particularly among border towns in the U.S., you’re seeing a change in behavior.”
Why is this important?
Hispanics make up 18% of […]
Want to Become Certified?
Of course for the hundreds of industry professionals pondering this question the real question is why is certification important to me? Furthermore, why is certification an important credential for me to possess as it relates to my employment with my company?
The answers to both of those questions can be found in the […]
For retailers, promotional concepts and endcap displays can often change the timing of sales, but not necessarily increase overall category sales. But cross merchandising can effectively drive incremental sales volume for the retailer by enticing customers to purchase additional items that were not on their shopping list.
What is cross merchandising? Cross merchandising brings together complementary […]
By purchasing Whole Foods, many believe Amazon will transform the retail grocery industry. But this business has become extremely sophisticated, intensely competitive and powerful new competitors like Lidl are entering the U.S. market. With the purchase of Whole Foods (1.2% market share), Amazon will still have less than 2% of the market share of U.S. […]
Stores closings are on a record pace and the retail industry will likely see more brick and mortar store closures this year than ever before. Now more than ever, retailers must keep a close eye on current trends. No one can predict the future, but by closely watching and reacting to consumer trends, you stay […]
German grocery giant Lidl just opened its first U.S store and boldly claimed;
“Shoppers can expect to get top quality goods and groceries at up to 50 percent less than other supermarkets in the U.S.” A very compelling offer, but how many products this discount applies to remains to be seen.
Lidl opened 10 stores on Thursday […]
Best Buy shares recently jumped nearly 20% in one day when they announced comparable sales increased 1.6% in the past quarter. Analysts had expected a decline of 1.5 percent. One of the surprises was the increase in sales of mobile phones.
Recognizing the opportunity with smart phones, Best Buy has recently redesigned their mobile departments and […]
Another memorable CMA conference is in the record books! In fact, we had a record number of attendees this year which included a diverse mix of retailers, solution providers and manufacturers from a wide variety of industries.
The theme of this year’s conference was Bridging Traditional & Digital: Creating New Paths to Success. Presenters from many […]