Generation Z’s Holiday Presence

Wait, who’s Generation Z?

After the Millennials (born mid-1990s – early 2000s), comes Gen Z. This means the oldest are just starting to graduate from college, but most are still in their teens with plenty of time to go shopping using their parents’ wallets to foot the […]

2018-11-14T10:36:56+00:00 Categories: Uncategorized|

Hispanics Celebrate the Day of the Dead

With 59 million Hispanics in the U.S., they represent almost 18 percent of the U.S. population and their buying power grew to $1.4 trillion in 2016, according to Nielsen. Hispanics are now the nation’s largest minority and have accounted for nearly half of the population […]

2018-10-31T10:26:14+00:00 Categories: Uncategorized|

How Retailers are Cashing in on Halloween 2018

Remember a time when Halloween was simple? Those days are over. For category managers, the huge opportunity (over $9 billion expected in sales this year) presents a daunting array of products and strategies to consider.

Second only to Christmas in dollars spent, Halloween continues to grow. This year, […]

2018-10-17T09:53:54+00:00 Categories: Uncategorized|

Millennials: Separating Fact from Fiction

 Category managers need to understand Millennials— who they are, what they buy, how they shop and much more. Why? Millennials are now the largest generation and the largest segment of the workforce. They spend hundreds of billions […]

2018-09-19T15:17:28+00:00 Categories: Uncategorized|