The Category Management Association (CMA) has engaged The Partnering Group (TPG) to lead a cross-functional team from prominent retailers and manufacturers to jointly develop standards and best practices for online retailing.
The group will be known as the Ecommerce Category Leadership (ECL) Board and will address the transformative ecommerce challenges in […]
Despite optimistic forecasts, consumers aren’t biting for online grocery shopping. In fact, dissatisfaction increased for first time online buyers from 17% last year to 27% this year according to a survey by Morgan Stanley.
Why? 84% decided against ordering groceries online because they preferred to physically see and choose their groceries – the same percentage as […]
German grocery powerhouse Lidl officially landed in the U.S. in June and has opened 37 stores on the East Coast. While initial sales were strong at most locations, customer traffic has slipped at some of them leading to a management shuffle at Lidl.
Neil Stern of McMillan Doolittle noted in his recent article for Forbes that […]
The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience.
Meet Becky Bronkema!
What is your current role? Merchandise Planning Manager for Deli/Bakery/Franchise at Meijer
What level certification did you achieve? Certified Professional Category Analyst
C-stores get an “A” for growth. While many brick and mortar stores have been closing, the convenience store industry has actually doubled in size over the past 30 years and is still growing. In 2016, the number of c-stores in the U.S increased to 154,535 and experienced record in-store sales of $233 billion.
Key sales driver […]
Category management is a collaborative practice exercised by retailers and manufacturers, in the consumer packaged goods (CPG) industry, to optimize the return on investment for a segment of retail geography or “category”. The process involves providing consumers the right product assortment, correct sizes, and appropriate inventory levels to optimize their shopping experience. Retail merchants, key […]
Amazon is dramatically reducing prices at Whole Foods to attract new customers and bring back those who left to find lower-priced natural and organic foods at traditional super markets. The lower price strategy may be just what Whole Foods needs to win back customers after same store sales have dipped over the past two years. […]
CMA Certification has been so readily accepted because it is the result of a collaborative effort between manufacturers, retailers, brokers & training organizations to establish & communicate the standards necessary to support the development of a more professional category management community.
The automotive channel has the need for 2 different types of Category Management:
#1 Retail CatMan
In this instance, […]
Category Management Standards & Higher Education
By Daniel P. Strunk