New Year, New Content.

We explore what the CMA & SIMA have in store for 2020. It’s a new year and a new decade, and with that comes a lot of new plans and resolutions for many organizations. The Category Management Association and Shopper Insights Management Association are no exception. We’ve been planning big things for 2020, and in this week’s blog, we’re going to give you a little sneak peek behind the curtain at the year to come.

2019 Year-In-Review Trivia

Do You Know These Huge Headlines and Happenings from 2019? This was certainly a notable year in the history of retail. Records were set – good and bad – as the retail apocalypse gave us perhaps the harshest year yet for physical retail and eCommerce continued to soar. Big moves were made with massive implications for the future, and we saw a few pretty unpredictable curveballs that caught everyone by surprise. The retail landscape has
4 Sessions You Won’t Want to Miss at Our 2020 Conference. Shopper Insights has been an up-and-coming component of the Category Management and Shopper Insights Conference since 2018. At our 2019 Conference, SIMA’s presence grew significantly and many of you had the opportunity to meet our newly announced SIMA President, Leslie Warshaw for the first time. We were extremely pleased to hear all of your tremendous positive feedback on our Shopper Insights content, and this
We Explore Highlight’s and Lowlights from Retail’s Big Weekend. This past Friday, we experienced the biggest Black Friday on record, as sales in store and online soared. According to Fiserv, brick-and-mortar sales grew 4.2% over last year while eCommerce jumped from $6.22 billion to a whopping $7.4 billion. Cyber Monday followed, breaking records once again with a staggering $9.2 billion in online sales. The National Retail Federation predicts a whopping $727.9-$730.7 billion in combined sales

Turkey Day Trivia

Can you guess these Thanksgiving and Black Friday Retail Fun Facts? Thanksgiving is one of America’s oldest and most celebrated holidays, dating back to 1621 when the Pilgrims celebrated their first harvest in the new world. Today, it looks much different than it did in the 1600’s, and for the world of retail, it has become one of the biggest shopping weekends on earth. The term ‘Black Friday’ originated in Philadelphia in the 1950’s, as