Category management is a collaborative practice exercised by retailers and manufacturers, in the consumer packaged goods (CPG) industry, to optimize the return on investment for a segment of retail geography or “category”. The process involves providing consumers the right product assortment, correct sizes, and appropriate inventory levels to optimize their shopping experience. Retail merchants, key account sales and category management professionals are the key players in this essential industry focused collaborative process. In 2010 The
Amazon is dramatically reducing prices at Whole Foods to attract new customers and bring back those who left to find lower-priced natural and organic foods at traditional super markets. The lower price strategy may be just what Whole Foods needs to win back customers after same store sales have dipped over the past two years. But will it be enough? Why lower prices will work for Whole Foods: High prices are a key reason long-time

CMA Certification

CMA Certification has been so readily accepted because it is the result of a collaborative effort between manufacturers, retailers, brokers & training organizations to establish & communicate the standards necessary to support the development of a more professional category management community. The automotive channel has the need for 2 different types of Category Management: #1 Retail CatMan In this instance, products like Armor All, or Pennzoil, or STP are sold in the front of store’s like AutoZone,
Category Management Standards & Higher Education By Daniel P. Strunk Standards Early in this decade The Category Management Association (CMA) released standards to govern the evaluation of industry talent. These standards enabled companies to take an objective look at their category management personnel and conclude through certification how they compared to industry expectations. This unique third-party review enabled companies to establish more precise development plans for employees. In addition, the CMA standards enabled training organizations

Newly Certified Showcase!

The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience. Meet Geoff Nadler. What is your current role? I am currently a Category Manager for Southern Glazer’s Wine and Spirits. What level certification did you achieve? I just achieved the level of Certified Professional Strategic Advisor. Why did you decide to get certified? My company started me on the