So why should we care what they eat? Well they’re now a larger group than the Baby Boom generation with numbers exceeding 75 million. In fact, Millennials (ages 18-36), now represent the largest segment of the U.S. workforce and have significant spending power. The group has a strong appetite for high quality, natural foods and are willing to pay more for them. This hasn’t been good news for large food companies as they are showing
Lidl, (pronounced leedle), the giant German food retailer plans to open 100 stores on the East Coast over the next 12 months. Lidl is Europe’s largest grocery discount chain with revenues of $62 billion in 2014. Its stores in Europe are similar to Aldi’s in the U.S. But speculation is that Lidl’s U.S. stores will more closely resemble a Trader Joe’s than an Aldi. Lidl’s U.S. stores will be larger than Trader Joe’s, but likely