A more diverse shopper base – the shopper base has segmented into a collection of unique behaviors based on a consumer’s lifestyle and life stage.
New retail formats – the growth of supercenters, dollar stores, deep discounters, and online retailers.
Data – new data sources including shopper insights, loyalty programs and social media.
Analytical tools – new hardware and software solutions enable analytics with unprecedented speed and power, at the individual store and customer level.
Success models – learnings, case studies, and knowledge about what works and doesn’t work.