The Category Management Association certification designations is the recognized industry-wide standard that qualifies the skill level of individual category management professionals. Our CMA Certification Program has been embraced by the category management industry because it resonates so well with both the retailer and manufacturing community.
Why Certify? Certification is critically important to the success of category management, especially when we consider the rapid changes occurring in our industry. It is essential that we all speak the same language, have a common understanding of the benefits to all parties for certification and the standards are clear.
Certification serves as:
A means to independently evaluate industry talent.
Certification delivers a message to employees of a company’s commitment to their personal development.
It provides a clear message to your business partners about the quality of the category management team supporting them.
It is a statement of industry leadership and support of improving industry standards.