Annual Conference 2018-10-08T15:57:31+00:00

Welcome to the 2019 Category Management Association Conference! What is the CMA? We are a professional association that provides thought leadership, membership, best practices and certification to retailers, manufacturers, universities, and solutions providers from all over the world! Our annual conference caters to a novice in the industry all the way to a seasoned veteran. This year, join us for several days filled with content, networking, education, training, and relationship building.

This year’s conference will take place February 25th – 27th, 2019 at Caesars Palace in Las Vegas. It will feature breakout and keynote presentations, networking opportunities, introductions to new tools and solutions, and so much more! It is designed to provide attendees with an unparalleled experience. Meet with your category management and shopper insights peers to help you grow your business and network with other attendees so you are ready to make informed, shopper-centric decisions.

Missed this year? Take a peek HERE at what you missed!

What is the CMA Conference Known for?

  • Excellent networking environment

  • Focus on Best Practices across multiple categories and channels

  • Total retail development strategy

  • Exposure to new technologies, key insights & thought leadership

  • Offers a comprehensive learning environment from some of the world’s leading retailers, suppliers, solution providers, training organizations, & universities

Click here to visit the 2018 Category Management & Shopper Insights Conference Photo Gallery!


Keynote Sessions

Our Keynote sessions offer inspiring topics on business critical issues facing today’s industry. Multiple channels are represented speaking to industry challenges & opportunities, Shopper Insights, Shopper Marketing & Ecommerce issues. Apply to Speak Today!

Breakout Sessions

Want to hear how ‘real-world’ people from real companies address and solve ‘real-world’ issues? We strive for a balance of different categories, different size companies, different retailer focus, and different available resources. Apply to Speak at the 2019 conference today!

Training & Education

Training & Education is a vital piece for you to be able to apply your catman and shopper insights knowledge. Jump start the conference with expert lead & structured training groups that provide high-impact educational sessions. Our training accommodates to all levels!

Networking Opportunities

Networking is a huge part of your professional success. Meet with peers to collaborate, hear new ideas, & validate or change your perspectives. The CMA’s scheduled networking has been lauded as a most valued part of the conference by attendees.


The CMA strives to offer the most valuable content in an interactive and collaborative environment with the intent of every attendee coming away inspired and possessing new ideas to impact their business. View the 2019 Agenda Page!

Solution Provider Demos

Our Solution Provider Demos offer a unique ‘rotating’ experience allowing you snapshot of the capabilities of the Sponsors. Especially helpful when wanting to identify who you want to learn more about and how they can help you! Become a Sponsor Today!

IP Sessions

Solution Providers will showcase a case study, market research, collaborative project or industry study giving the attendees examples of the application of their expertise and capabilities. See last year’s IP speakers & Become a Sponsor Today!

Shopper Insights

The SIMA, recently launched by the CMA, exists to help its members drive meaningful basket and brand growth and improved shopper experience at all touch-points. The CMA will continue to incorporate shopper insights into its growing curriculum.

Register Now

*IMPORTANT: In order to register for the conference, each attendee must have a “user account”. If you already have an account, you will be directed to login. If you do not have an account, create a new user account here. If you are unsure if you have an account, please contact or call 512.557.4339.