Dr. Laura Lee Larson
Vice President Global Education & Certification
Category Management Association
Laura Lee has served in several category management leadership and training capacities for large CPG companies including Kraft Foods, Bristol-Myers, Warner-Lambert, SC Johnson, Miller Brewing Company, and the Wm. Wrigley Jr. Company. She has won several awards, achieved category captaincy partnerships numerous times, and served as a strategic advisor on various retailer advisory boards. Prior to joining the Association, she was the Sr. Sales Training Manager at Wrigley. As an adjunct professor at DePaul University, she teaches category management and guest teaches in the MBA and sales leadership program. She is a member of the American Society of Training and Development (ASTD, and is a sought after speaker for her motivational/educational presentations.