Alvin’s business career began with 10 years at Procter & Gamble in Sales Management and CatMan. He also spent two years at Bristol-Myers Squibb in Strategic Planning and directed their national CatMan teams.
He has spent over 15 years, in sales consulting and leadership coaching, helping Fortune 500 suppliers and retailers to boost employee engagement, customer loyalty and profitable revenues. As one of the first six experts in the world who, starting in 1993, helped to popularize CatMan and Efficient Consumer Response (ECR), he played leading roles in the USA, Canada, Mexico, Colombia and the UK.
His best selling books, If Caterpillars Can Fly ~ So Can I, and Persuasion Power lead to positive transformation in individuals and organizations.
Alvin has led multi-functional teams to develop selling platforms for their brands and categories; he teaches presentation development and delivery and has helped individuals gain personal promotions and raises. Client companies have attributed multiplied millions of dollars in sales gains and business improvements to the work Alvin has done with their companies such as:
Johnson & Johnson
Procter & Gamble
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