2015 Keynotes & Speakers 2017-02-23T18:57:23+00:00

Meet Our 2015 Keynote & General Session Speakers

Alvin Day

Leadership Coach, Management Consultant & Keynote Speaker
Executive Director, The Empowerment Institute

Alvin’s business career began with 10 years at Procter & Gamble in Sales Management and CatMan. He also spent two years at Bristol-Myers Squibb in Strategic Planning and directed their national CatMan teams.

He has spent over 15 years, in sales consulting and leadership coaching, helping Fortune 500 suppliers and retailers to boost employee engagement, customer loyalty and profitable revenues. As one of the first six experts in the world who, starting in 1993, helped to popularize CatMan and Efficient Consumer Response (ECR), he played leading roles in the USA, Canada, Mexico, Colombia and the UK.

His best selling books, If Caterpillars Can Fly ~ So Can I, and Persuasion Power lead to positive transformation in individuals and organizations.

Alvin has led multi-functional teams to develop selling platforms for their brands and categories; he teaches presentation development and delivery and has helped individuals gain personal promotions and raises. Client companies have attributed multiplied millions of dollars in sales gains and business improvements to the work Alvin has done with their companies such as:
Kroger
NBC Universal
Pennzoil
Campbell’s
Heinz
Johnson & Johnson
Sara Lee
Pfeizer
Gillette
Valvoline
Nestlé
Winn Dixie
Mary Kay
Nabisco
Procter & Gamble

To Sign Up For My Monday Morning ‘Power Pill’ Visit: www.alvinday.com

“Productivity in Adversity”
How to Create a High Performance Team, driven and motivated to Deliver Excellence in a world of cutbacks,downsizing and tightened timelines.

Do your team members sometimes feel overwhelmed, stressed or afraid – and does this affect their productivity and results? If you find yourself running a team without adequate resources to give them, with frequent changes facing them, and your boss simply wants you to ‘handle it’ and deliver results anyway; this can make you seem like a monster to your team, even when you really want the best for them. This session will identify ways to help you deliver productivity even in adversity

“Breakthrough Results without a Budget”
How you ever felt like the company is looking for you to perform magic, just to get the job done? Constant downsizing, tightening budgets, and wanting it all done yesterday creates a pressure that can be overwhelming. Some insights to help will be unveiled!

Doug Stephens

Retail Futurist & Author, Retail Prophet

Doug Stephens is one of the world’s foremost retail industry futurists. His intellectual work and thinking have influenced many of the world’s best-known retailers, agencies and brands including Target, Home Depot, Disney, Crayola, WestJet, Citibank, Razorfish, and Air Miles.

Prior to founding Retail Prophet, Doug spent 20 year in the retail industry, holding senior international roles including the leadership of one of New York City’s most historic retail chains.

Doug is the author of the ground breaking book The Retail Revival: Re-Imagining Business for the New Age of Consumerism. He is also the consumer technology contributor on the acclaimed television series App Central TV, as well as the retail contributor for CBC Radio Canad. Doug also co-hosts the popular web TV series, The Future In Store and sits on the board of the DX3 technology conference.

The New Age of Consumerism & Author of The Retail Revival

Steve Rizzo

Personal & Team Development/Author/Comedian

Steve Rizzo is the Attitude Adjuster. You can’t attend one of his keynote speeches, seminars, or read his books and leave with the same attitude. He’s a personal development expert, comedian, motivational speaker, and author. His popular PBS special brought him into millions of homes. It’s no surprise that he’s been inducted into the Speakers Hall of Fame, an honor bestowed upon on fewer than 200 speakers worldwide since 1977.

Perhaps one of Steve’s greatest achievements was the stellar degree of success he achieved as a comedian, being chosen as a SHOWTIME COMEDY ALLSTAR and sharing the stage with Jerry Seinfeld, Rodney Dangerfield, Eddie Murphy, Ellen DeGeneres and many more giants of comedy.

What Steve brings to the table is his captivating ability to engage the attendees with laughter as he challenges them to SHIFT their focus and way of thinking to discover greater enthusiasm, increased productivity and new levels of success.

To Sign Up for His Rizz-O-Gram Visit: http://www.steverizzo.com/subscribe/

“Get Your SHIFT Together”
How to be successful in Business and in Life – and Enjoy it!

Roger Beahm

Professor of the Practice in Marketing, RockTenn Executive Director, Center for Retail Innovation
Wake Forest University

“Harnessing Mobile Technology in Bricks and Mortar – With Millennials You CAN Have It All”
This exciting session will focus on the findings from the Wake Forest Center for Retail Innovation and the annual Marketing Analytics Summit highlights. Professor Beahm will then introduce this year’s challenge which was given to the various student teams. He will turn it over to the 2 award winning students who will each present their respective team’s analysis and recommendations to the challenge.

Tim Burke

Director, Category Leadership, Kraft Heinz Foods

“Adapting to a Changing Marketplace”

Consumers are at the intersection of a rapidly evolving retail landscape. To win, CPG companies and Retailers must adapt to the shoppers’ changing habits to maintain relevance in a changing marketplace. In this discussion, Kraft Heinz will highlight insights-driven means of aligning to these new trends in behavior and interrupting consumers’ actions to drive results, maintain relevance and grow.

Louis Dorado

Director, Space Management & Visual Merchandising, Walgreens

“Keys to Winning In-Store Execution”
Walgreen’s will share key tactics and strategy around collaborating with vendors to drive higher in store execution levels. Delivery in store begins with synced delivery and execution behind the scenes.

David Frevert

Sr. Director, Space and Assortment Management, Sam’s Club

“Outlining the Founding Principles for Collaborative Success Between Companies”
Mr. Frevert will outline the founding principles for collaborative success between companies. He will utilize the partnership that Sam’s Club and Walmart have formed with DePaul University to develop category management talent to illustrate these collaborative principles and guidelines and identify how they lead to success.

Monica Gil

SVP & General Manager, The Nielsen Company

“Connecting Authentically with Multicultural Shoppers: The New American Consumer”
The multicultural market continues to be a source of growth for businesses in the U.S today. With 90 million of ethnic consumers representing 37% of the total population and 40% of the millennial population, the face, heart and soul of American consumers is changing. In this session, you will learn cutting-edge insights to reach multicultural shoppers and identify culturally relevant in-store opportunities to help accelerate growth and connect authentically with diverse segments.

Michael Klein

Director, Insights & Analytics, Post Foods

“Driving Growth Through Promotion Optimization”
Promotion planning and optimization is key to understanding the path to purchase, and a key component within the category management process. Depth, timing and frequency of promotion events is commonly determined by experience only. The key to improving year over year performance is to drive analytics into the trade planning process, which is both practical and achievable. From setting everyday pricing and creating trade guard rails to prepare insights-driven tactical events, Mike will demonstrate how predictive analytical modeling can be used to create profitable volume during promotions.

Stephanie Kowitz

National Shopper Insights – Convenience Retail, The Coca-Cola Company

“Working Together to Drive Results Through Shopper Insights.”
This session will showcase how a prominent Convenience Retailer, RaceTrac and Coca-Cola share insights to better understand the shopper to drive actionable insights.

David Marcotte

Senior Vice President for Retail Insights in the Americas, Kantar Retail

“Adapting to a Changing Marketplace”

Consumers are at the intersection of a rapidly evolving retail landscape. To win, CPG companies and Retailers must adapt to the shoppers’ changing habits to maintain relevance in a changing marketplace. In this discussion, Kraft Heinz will highlight insights-driven means of aligning to these new trends in behavior and interrupting consumers’ actions to drive results, maintain relevance and grow.

Tom McDonald

P&G Wal-Mart Sam’s Club Category Management Team Leader, Procter & Gamble

“Discover the State-of-the-Art in Assortment Customization”

Clint McKinney

Group Director, Category Advisory, The Coca-Cola Company

“Working Together to Drive Results Through Shopper Insights.”
This session will showcase how a prominent Convenience Retailer, RaceTrac and Coca-Cola share insights to better understand the shopper to drive actionable insights.

Nathan Muszczynski 

Category Manager, Walgreens

“Keys to Winning In-Store Execution”
Walgreen’s will share key tactics and strategy around collaborating with vendors to drive higher in store execution levels. Delivery in store begins with synced delivery and execution behind the scenes.

Dayna Reed

Director of Promotions & Market Research, RaceTrac

“Working Together to Drive Results Through Shopper Insights.”
This session will showcase how a prominent Convenience Retailer, RaceTrac and Coca-Cola share insights to better understand the shopper to drive actionable insights.

Lakshman Somasundaram

Student, Yale University

“Winning Digital Strategy – For Millennials, By Millennials”
An interactive panel discussion presented by the award winning students from Yale and Wake Forest 25th annual Wake Forest University Marketing Case Competition. This dynamic conversation will focus on the Millennials’ widespread and dramatic shift to the increasing use of mobile technology and its role in the interactions between consumers and financial service providers, retailers, and businesses. Clearly, mobile technology has transformed our behavior in many profound ways. However, the impact of mobile devices in most shopping experiences does not appear to match consumers; preference for mobile communications. Shoppers aren’t using their mobile devices in their local grocery stores or retailer outlets at anywhere near the rate they do for other forms of commerce (travel, banking, etc.). Why is this and what can be done to encourage shoppers to use the more efficient, digital strategies? These students will address this issue as they highlight their award winning digital strategy.

Michael Whitt

Student, Wake Forest University

“Winning Digital Strategy – For Millennials, By Millennials”
An interactive panel discussion presented by the award winning students from Yale and Wake Forest 25th annual Wake Forest University Marketing Case Competition. This dynamic conversation will focus on the Millennials’ widespread and dramatic shift to the increasing use of mobile technology and its role in the interactions between consumers and financial service providers, retailers, and businesses. Clearly, mobile technology has transformed our behavior in many profound ways. However, the impact of mobile devices in most shopping experiences does not appear to match consumers; preference for mobile communications. Shoppers aren’t using their mobile devices in their local grocery stores or retailer outlets at anywhere near the rate they do for other forms of commerce (travel, banking, etc.). Why is this and what can be done to encourage shoppers to use the more efficient, digital strategies? These students will address this issue as they highlight their award winning digital strategy.

Steve Wood

Director of Shopper Insights and Category Solutions-Walmart, Campbell Soup Company

“Collaboration: A Win-Win for Retailers & Suppliers”
In an ever-increasing competitive environment, Retailers have increased their focus on consumer-centric insights as an essential way to protect and grow complementary sales, market share, conversion and trips. Suppliers who can offer solid, fact-based insights that support consumer activation strategies have an advantage in Collaborative/Joint Business Planning. Learn how to structure a collaborative initiative incorporating the latest trends, insights and consumer-centric activation points—all to improve business results for both suppliers and retailers.

Eric Bausch

Category Management Analyst, Robert Bosch Automotive

“Use Internal Collaboration to benefit Omni-category goals. How Auto Parts Placed 3D Printers”
This exciting presentation takes a deep dive into how Bosch leverages demographic data to provide insights, analysis, and recommendations in a complex environment with limited data. Bosch’s Power Tools and Automotive Aftermarket teams collaborate on a variety of projects to share best practices. During this session audience members will learn how Bosch applied traditional category management practices to non-traditional CPG industries to leverage insights across divisions and bridge the gap with customers. Attendees will get a chance to understand how Bosch Power Tools leveraged demographic data and knowledge from the Bosch Automotive Team to launch its new 3D printer in a highly competitive market. Additionally, attendees will learn about how Bosch helps national retailers effectively target media campaigns to specific demographic user bases in an effort to drive customer sales.

Nancy Bedwell

VP of Category Management, Reynolds Consumer Products

“Category Management’s ROI: Measuring the Value of Thought Leadership”
As Category Managers within the Consumer Packaged Goods industry, we are often challenged to put an ROI to our discipline. By definition of not being a “sales person”, we cannot be tied to improved sales of our products – we must be true to our effort of representing entire categories. So then how do we prove to our organizations that our ROI is one of the highest in the company! We all know that our sales organization and our retail partners heavily rely on our insights and thought leadership, so how do take a variable like insights and leadership and put a value to their impact within our own organizations such that we are seen as achieving significant ROI – an ROI that will translate to continued investment in our Category Management effort! I will share with you an approach that I have found successful across the organizations I have worked at including Coca-Cola, Kraft Foods, Wrigley and Reynolds Consumer Products.

Eric Bray

National Sales Manager, Goya Foods, Inc.

“Understanding the Shopper Marketing Needs of the Multi-Cultural Consumer”
As a premier source for authentic Latino cuisine, Goya is the largest Hispanic-owner company in the US. Learn how they address the issues and needs of a growing diversified Hispanic community.

Alison Carbone

Associate Director, Shopper Insights , Mondelez International

“Leveraging Path to Purchase Insights to Create a Vision of the ‘Perfect Store’ for Category Shoppers”
What does the ‘Perfect Store’ look like for COOKIEs & Crackers, and what makes it perfect? See how Mondelēz International utilized multiple data sources to identify valuable insights in creating the optimal shopper experience to drive sales in these categories.

Corliss Collier

Sr. Director Category Development & Insights, Bumble Bee Foods, LLC

“Enhancing Shopability to drive category and brand growth.”
How leveraging consumer usage occasions to drive in aisle shopping trips. With enhanced usage driven merchandising.

Ariel Fortune Dalton

West Regional Sales Director, The Dannon Company

“Improving Productivity by Maximizing Assortment Distribution”
Managing an increasing assortment leads to added complexity and reduced productivity for Retailers and Manufacturers. Learn how Dannon successfully implemented a company-wide Assortment Initiative to tackle this common industry issue

Audrey Ellzey

Category Manager, Driscoll’s

“When Classic Cat Man Tools Aren’t an Exact Fit”
This session will offer insight as to how we have adapted to accommodate the differences between our industry and CPG industry to effectively execute Category Management programs in our categories.

Dale Gospodarek

Vice President of Marketing & Strategy, Johnson Controls

“Utilizing Category Management Principals to Develop Growth Strategies for Alterative Channels”
The practice of Category Management in the Automotive Aftermarket has begun its journey along the maturity curve. Suppliers and Operators are developing new data tools and resources to support their emerging practice in this very unique channel. Come & find out how one supplier is advancing this effort, for one of the largest categories in the industry, to build winning strategies for their customers.

Jim Hachtel

Vice President Strategic Insights, Eby-Brown

“Retail and Wholesale Collaboration: Creating ‘WIN-WIN’ Results!”
Creating a great business relationship is built on the strengths each partner brings to the table. This session will highlight the necessary factors to build that great collaborative relationship.

Chad Harding

Director of Category Management, Constellation Brands, U.S.

“Localization of Assortments for the Wine Category”
The Wine Category is one of the most sku intensive categories in the CPG industry – in fact wine is now produced in all 50 states. Localization of product assortments is key to success in this category.
In this session, Constellation Brands will be discussing their approach to Localization of product assortment through their use of their industry shopper segmentation: Project Genome and the use of technology.

Julie James

Senior Manager Category Leadership, Tyson Foods

“Time to Break Down Barriers: Time for Shopper-Centric Stores”
Traditional brick & mortar retailers need to make shopping easier and faster to compete today. We can no longer think about categories or even departments when merchandising our stores. We have to merchandise the store based on how the shopper shops. This session will offer ideas to both retailers and suppliers on ways to think new and differently.

Ken Klonicki

Manager of Category Management, True Value Company

“From Regulation to Re-invention: The Lighting Category’s Evolution at the Retail Shelf”
Regulation and innovation has re-invented the lighting category. Lighting products have never been better but the shopping experience is confusing. GE and True Value speak to how they are educating shoppers and simplifying the shelf.

Lou Lohsl

Director of Category Management, Coen Oil

“Retail and Wholesale Collaboration: Creating ‘WIN-WIN’ Results!”
Creating a great business relationship is built on the strengths each partner brings to the table. This session will highlight the necessary factors to build that great collaborative relationship.

Melvoin Lucear

Regional Trade Development, Glazer’s Distributors

“Engaging More Category Management Tactics in Procurement”
Do you have the mindset to succeed in Category Management? Learn a new model in Leader Impact and understand there is a working relationship with Category Management and Procurement.

John Montmore

Category Manager, Wawa, Inc.

“Strategic Category Planning, Our Journey Continues.”
This presentation will give you an inside view of how Wawa is evolving their Category Planning process. For years they followed category management and principles by the book and had much success. As shopper needs and in store behavior changes, they are finding out that category management as usual is not enough. Through working with key partners and placing more emphasis on bringing marketing strategy to life at store level, they are learning more than ever. How does this happen? By taking your corporate purpose and strategy and tying it to your category planning!
Wawa will go into detail, showing real examples of how they changed the process on the Energy Drink category with Red Bull’s help; showing beverage strategy and tactics utilized in the project. Wawa will also offer other areas of success in different categories and talk to ‘What we have learned thus far’.

Ted Noring

Director of Visual Merchandising, True Value Co.

“From Regulation to Re-invention: The Lighting Category’s Evolution at the Retail Shelf”
Regulation and innovation has re-invented the lighting category. Lighting products have never been better but the shopping experience is confusing. GE and True Value speak to how they are educating shoppers and simplifying the shelf.

Rick Oberhofer

Director, Category Development, Red Bull

“Strategic Category Planning, Our Journey Continues.”
This presentation will give you an inside view of how Wawa is evolving their Category Planning process. For years they followed category management and principles by the book and had much success. As shopper needs and in store behavior changes, they are finding out that category management as usual is not enough. Through working with key partners and placing more emphasis on bringing marketing strategy to life at store level, they are learning more than ever. How does this happen? By taking your corporate purpose and strategy and tying it to your category planning!
Wawa will go into detail, showing real examples of how they changed the process on the Energy Drink category with Red Bull’s help; showing beverage strategy and tactics utilized in the project. Wawa will also offer other areas of success in different categories and talk to ‘What we have learned thus far’.

Scott Roth

Category Analyst – Power Tools, North America, Robert Bosch

“Strategic Category Planning, Our Journey Continues.”
This presentation will give you an inside view of how Wawa is evolving their Category Planning process. For years they followed category management and principles by the book and had much success. As shopper needs and in store behavior changes, they are finding out that category management as usual is not enough. Through working with key partners and placing more emphasis on bringing marketing strategy to life at store level, they are learning more than ever. How does this happen? By taking your corporate purpose and strategy and tying it to your category planning!
Wawa will go into detail, showing real examples of how they changed the process on the Energy Drink category with Red Bull’s help; showing beverage strategy and tactics utilized in the project. Wawa will also offer other areas of success in different categories and talk to ‘What we have learned thus far’.

Patty Silveira

Senior Category Manager, Driscoll’s

“When Classic Cat Man Tools Aren’t an Exact Fit”
This session will offer insight as to how we have adapted to accommodate the differences between our industry and CPG industry to effectively execute Category Management programs in our categories.

Dan Stradtman

Global Marketing Insights & Analytics Leader, General Electric

“From Regulation to Re-invention: The Lighting Category’s Evolution at the Retail Shelf”
Regulation and innovation has re-invented the lighting category. Lighting products have never been better but the shopping experience is confusing. GE and True Value speak to how they are educating shoppers and simplifying the shelf.

Sara Tantillo

Sr. Category & Insights Manager, The Dannon Company

“Improving Productivity by Maximizing Assortment Distribution”
Managing an increasing assortment leads to added complexity and reduced productivity for Retailers and Manufacturers. Learn how Dannon successfully implemented a company-wide Assortment Initiative to tackle this common industry issue