What if you could predict whether or not you were going to lose on price on a weekly basis? What if you could easily see the impact of promotions on your sales lift? It is easy for category managers to get caught up in the process of promotional planning. After all, it takes time to assess sales performance data, competitive promotional data, and the other inputs that may impact how a category performs week-to-week. Due to time and resource constraints, too often will both retailers and suppliers revert to replicating their promotional calendars from last year. But what is the opportunity cost?
Join Market Track to learn how they are taking data integration and assessment off of the hands of category managers, and instead delivering immediately actionable insights on sales lift, competitive pricing, ad quality, placement, and other ad facts. Leveraging sales performance data in concert with competitive promotional data, Market Track is providing answers to critical ad planning questions, from “Will our price be the lowest in the market this week?” to “Which offer types are most effective for my category?”