2017 Breakout Speakers 2017-07-28T15:18:13+00:00

Meet Our 2017  Breakout Speakers!

 

Steve Wood

Director of Category Management- Walmart, Campbell Soup Company

“Partnering with your Retailer to Build a University Platform”

Join Campbell’s as they show you how to develop a University internship and recruiting program in conjunction with a retailer to grow CatMan talent from the ground-up.  Interact with Steve, Valarie and Jo Anna on key issues such as:  how to engage your retailer in this venture, building a viable platform that draws digitally-aged students into the program, and developing a measurable and implementable case study.  Hear from a current student participating in the program regarding the knowledge gained and effect on their future business outlook.

 

Jo Anna Robold

Category Manager, Campbell Soup Company

“Partnering with your Retailer to Build a University Platform”

Join Campbell’s as they show you how to develop a University internship and recruiting program in conjunction with a retailer to grow CatMan talent from the ground-up.  Interact with Steve, Valarie and Jo Anna on key issues such as:  how to engage your retailer in this venture, building a viable platform that draws digitally-aged students into the program, and developing a measurable and implementable case study.  Hear from a current student participating in the program regarding the knowledge gained and effect on their future business outlook.

 

Valarie Smith

Senior Category Manager, Campbell Soup Company

“Partnering with your Retailer to Build a University Platform”

Join Campbell’s as they show you how to develop a University internship and recruiting program in conjunction with a retailer to grow CatMan talent from the ground-up.  Interact with Steve, Valarie and Jo Anna on key issues such as:  how to engage your retailer in this venture, building a viable platform that draws digitally-aged students into the program, and developing a measurable and implementable case study.  Hear from a current student participating in the program regarding the knowledge gained and effect on their future business outlook.

 

Rob Voges

Student, DePaul University

“Partnering with your Retailer to Build a University Platform”

Join Campbell’s as they show you how to develop a University internship and recruiting program in conjunction with a retailer to grow CatMan talent from the ground-up.  Interact with Steve, Valarie and Jo Anna on key issues such as:  how to engage your retailer in this venture, building a viable platform that draws digitally-aged students into the program, and developing a measurable and implementable case study.  Hear from a current student participating in the program regarding the knowledge gained and effect on their future business outlook.

 

Craig Jacobi

VP Strategic Insights, Constellation Brands

“Research in the Changing Retail Environment”

In an ever changing consumer and shopper landscape it is vital that Research keeps pace to better support today’s retail environment​.

 

Dale Stratton

VP Commercial Insights, Constellation Brands

“Research in the Changing Retail Environment”

In an ever changing consumer and shopper landscape it is vital that Research keeps pace to better support today’s retail environment​.

 

Joe Youngblood

Director of Category Management, Tyson Foods, Inc.

“Score Big from the Perimeter with E-commerce Shoppers”

 

Sue Toy

Sr Director Shopper and Total Store Solutions, Tyson Foods, Inc.

“Score Big from the Perimeter with E-commerce Shoppers”

 

Allison Pickell

Manager, Customer Insights & Category Management, Bush Brothers & Company

 “Optimizing the Shelf for Category Growth in a No Growth Environment”

In this session, Bush Brothers & Company will share their journey in developing a growth strategy through shelf optimization.  You will learn how they used consumer and shopper research to evolve their shelf strategy. They will cover what worked and what didn’t work throughout their process and how CatMan 2.0 principles were applied.

 

Tim Wilson

Manager, Customer Insights & Category Management, Bush Brothers & Company

 “Optimizing the Shelf for Category Growth in a No Growth Environment”

In this session, Bush Brothers & Company will share their journey in developing a growth strategy through shelf optimization.  You will learn how they used consumer and shopper research to evolve their shelf strategy. They will cover what worked and what didn’t work throughout their process and how CatMan 2.0 principles were applied.

 

Greg Wilson

VP Sales & Field Strategy, Relex Solutions

“Next-Gen Supply Chains: Customer and Space Aware”

Retail today is all about capturing and fulfilling customer demand which requires having the products customers are looking for when and where  they want to buy them. Achieving this while controlling inventory costs is complicated and the pressure to get it right has never been more intense. Successful retailers are meeting the challenge by optimizing their supply chains around not space OR customers, but both. Join us as we share strategies for making your supply chain customer and space aware.

 

Steve Boon

VP Sales, Relex Solutions

“Next-Gen Supply Chains: Customer and Space Aware ”

Retail today is all about capturing and fulfilling customer demand which requires having the products customers are looking for when and where  they want to buy them. Achieving this while controlling inventory costs is complicated and the pressure to get it right has never been more intense. Successful retailers are meeting the challenge by optimizing their supply chains around not space OR customers, but both. Join us as we share strategies for making your supply chain customer and space aware.

 

Ryne Misso

Director, Product Marketing, Market Track

“Predicting the Future: A New Lens into Promotional Planning”

What if you could predict whether or not you were going to lose on price on a weekly basis? What if you could easily see the impact of promotions on your sales lift? It is easy for category managers to get caught up in the process of promotional planning. After all, it takes time to assess sales performance data, competitive promotional data, and the other inputs that may impact how a category performs week-to-week. Due to time and resource constraints, too often will both retailers and suppliers revert to replicating their promotional calendars from last year. But what is the opportunity cost?
Join Market Track to learn how they are taking data integration and assessment off of the hands of category managers, and instead delivering immediately actionable insights on sales lift, competitive pricing, ad quality, placement, and other ad facts. Leveraging sales performance data in concert with competitive promotional data, Market Track is providing answers to critical ad planning questions, from “Will our price be the lowest in the market this week?” to “Which offer types are most effective for my category?”

 

Todd McCourtie

Senior Director- Solution Strategy, JDA Software

“Store of the Future: Category Management Closing the Loop”

What challenges does today’s shopper pose for retailers and their supplier partners? What changes will the shopper of tomorrow bring to the retail landscape? Tomorrow’s shopper is real time, and lifestyle driven. Their tastes will continue to evolve and likely faster than today. Your store of the future must react accordingly. Join this session to learn how  Category Management can close the loop, playing a pivotal role in your assortment strategy. See how stores and category management will respond to the changing needs, and gain insights needed to keep your customers coming back. Who is the shopper of tomorrow and how will you respond? Start building your store of the future, today.

 

Peter Conti

Vice President, Sales Effectiveness, Nielsen

“Tactics at the Shelf: How ConAgra is Driving Category Expansion with Assortment and Space Optimization”

In this session you will learn how one manufacturer was able to leverage Nielsen’s assortment solutions to analyze their portfolio and help their retail partners maximize category sales. Leaders from Nielsen and ConAgra will demonstrate what it takes to differentiate your products – and enable better outcomes – at the shelf. The session will highlight how to use assortment as a competitive advantage.

 

Jeff Mayrose

Sr. Director, Category Leadership, ConAgra Foods

“Tactics at the Shelf: How ConAgra is Driving Category Expansion with Assortment and Space Optimization”

In this session you will learn how one manufacturer was able to leverage Nielsen’s assortment solutions to analyze their portfolio and help their retail partners maximize category sales. Leaders from Nielsen and ConAgra will demonstrate what it takes to differentiate your products – and enable better outcomes – at the shelf. The session will highlight how to use assortment as a competitive advantage.

 

Derick Goodman

VP of Client and Business Developement, InContext Solutions

 “Proving the ROI of Virtual in a Zero-Based Budgeting World”

In retail, success means consistently attracting engaged consumers who will remain loyal to your store or brand. But to achieve that, retailers and manufacturers need to be willing to adapt and conform to new trends and innovations, which can be difficult to do in a world of dwindling center-store sales and zero-based budgeting.

Virtual reality technology offers a way to change the game when it comes to the obstacles of innovation. Join InContext Solutions Group VP of Business & Client Development, Derick Goodman as he explains how enterprise VR solutions for retail provide an environment to create and collaborate on new in-store concepts without the normal risks associated with making business decisions. He’ll present real-world cases of companies who used VR solutions to see positive ROI, and show how enterprise VR software is taking retailers and manufacturers to the next level when it comes to innovation.

 

Craig Hodnett

SVP Client Solutions, Decision Insight

“You Can’t Automate the Shopper”

Even the best CatMan software tools can only inform and automate strategies up to a point, because You Can’t Automate the Shopper. Nuances matter. Discover how to predict shopper behavior with confidence and impact consumers at Brick, Click, & Anywhere in between. Craig, who has led Category and Shopper teams at Georgia-Pacific and Dr Pepper/Snapple Group, will share forward-looking virtual shopping research solutions to develop true thought leadership.

 

Gina Garven

Director of Analytics, Robinson Fresh (C.H. Robinson Worldwide)

“The Evolution of the Organic Shopper – Are you the Target Market? ”

We will be discussing the misconceptions of the organic shopper in today’s fast-changing environment and who the different target markets are for this growing space within produce. We will look at how specific retail channels (Mass, Club, Traditional…etc.) are influenced by this growing category and we will provide actionable recommendations on how the consumer wants to engage this category within their shopping experience…from store to home delivery.

 

Shauna Hardin

Shopper Insights Manager, Reynolds Consumer Products

“Customer Collaboration”

Reynolds Consumer Products collaboration with Walmart and DePaul University on a Category Management Case Study. Asking students: What Category Management strategies and tactics should Walmart employ to combat the impact of the Discount Channel to its categories?

 

Nick Matar

Director Category Management, Fruit of The Loom, Inc.

“Something From Nothing- Searching for Insights in a Data Desert”

Have you ever assembled a puzzle and found that you were missing a piece?  Join Fruit of the Loom as they discuss different tactics and tools they utilize to supplement lackluster data to develop more complete, robust analyses.  They will discuss leveraging store audits and advanced technology to identify opportunities that lead to actionable insights and drive category growth.  This session will include examples of how Fruit of the Loom gathers pieces from alternative sources to complete the puzzle.

 

Dan Strunk

Senior VP, Category Management Association, Depaul University

“CMA Higher Education Board – Student Employment Motivational Study”

The CMA Higher Education Board has surveyed current student’s attitudes and motivation in choosing an employer. Participants in this session will learn how students feel about employment opportunities and what elements of career alternatives appeal to them.

Panelists will include:

  • Dr Robert Jones UT @ Tyler
  • Dr. Robert Stassen @ University of Arkansas
  • Jerome Gafford @ Univ of North Alabama
  • Neill Crowely @ St Joseph’s Univ

 

Neill Crowely

Professor, Saint Joseph’s University 

“CMA Higher Education Board – Student Employment Motivational Study”

The CMA Higher Education Board has surveyed current student’s attitudes and motivation in choosing an employer. Participants in this session will learn how students feel about employment opportunities and what elements of career alternatives appeal to them.

Panelists will include:

  • Dr Robert Jones UT @ Tyler
  • Dr. Robert Stassen @ University of Arkansas
  • Jerome Gafford @ Univ of North Alabama
  • Neill Crowely @ St Joseph’s Univ

 

Dr. Robert Jones

Asst. Professor of Marketing, University of Texas Tyler

“CMA Higher Education Board – Student Employment Motivational Study”

The CMA Higher Education Board has surveyed current student’s attitudes and motivation in choosing an employer. Participants in this session will learn how students feel about employment opportunities and what elements of career alternatives appeal to them.

Panelists will include:

  • Dr Robert Jones UT @ Tyler
  • Dr. Robert Stassen @ University of Arkansas
  • Jerome Gafford @ Univ of North Alabama
  • Neill Crowely @ St Joseph’s Univ

 

Jerome Gafford

Director, UNA Center for Professional Selling, University of Northern Alabama

“CMA Higher Education Board – Student Employment Motivational Study”

The CMA Higher Education Board has surveyed current student’s attitudes and motivation in choosing an employer. Participants in this session will learn how students feel about employment opportunities and what elements of career alternatives appeal to them.

Panelists will include:

  • Dr Robert Jones UT @ Tyler
  • Dr. Robert Stassen @ University of Arkansas
  • Jerome Gafford @ Univ of North Alabama
  • Neill Crowely @ St Joseph’s Univ

 

Dr. Robert Stassen

Assoc. Professor/Walton College of Business, University of Arkansas

“CMA Higher Education Board – Student Employment Motivational Study”

The CMA Higher Education Board has surveyed current student’s attitudes and motivation in choosing an employer. Participants in this session will learn how students feel about employment opportunities and what elements of career alternatives appeal to them.

Panelists will include:

  • Dr Robert Jones UT @ Tyler
  • Dr. Robert Stassen @ University of Arkansas
  • Jerome Gafford @ Univ of North Alabama
  • Neill Crowely @ St Joseph’s Univ

 

Laura Meyer

Category Management Director, Sargento Foods

“How Shopper Insights Ignites Joint Business Planning”

Have you wanted to strengthen your partnership with your retailers through Joint Business Planning?  Join Sargento as we share the top shopper behavioral trends that are driving the future of the retailer environment and how to leverage these trends to enhance category management and JBP discussions.

 

Richard Sternhagen

Director of Sales Planning, Sargento Foods

“How Shopper Insights Ignites Joint Business Planning”

Have you wanted to strengthen your partnership with your retailers through Joint Business Planning?  Join Sargento as we share the top shopper behavioral trends that are driving the future of the retailer environment and how to leverage these trends to enhance category management and JBP discussions.

 

Laura-Lynn Freck

Senior Manager – Shopper and Category Insights, Red Bull North America 

“Explicit and Implicit Influences Along the Path to Purchase in Large Format”

How many times have you run into issues with shoppers saying one thing and doing another? How often do you struggle to truly understand what makes shoppers pick up your product (and from where)? These are daily questions for the Red Bull Shopper Insights department since a majority of Energy Drink Shoppers seem to say one thing and do another. Learn about how Red Bull overcame this by examining both explicit (conscious) and implicit (less-conscious) influences along the path-to-purchase in Grocery and Mass.

 

Mark Detelich

Chief Strategy & Solutions Officer, Market Track 

“Making the Most of eComm Opportunity”

 

Chris Witham

Dir. of Category Strategy & Insights-Target Team, The Hershey Company

“Applying CatMan 2.0 to the Target Confectionery Category”

 

Tom McDonald

Category Management Team Lead, CMA 

“How to get YOUR Category Management Program to the Next Level”

 

Mike Dickenson

President and CEO, Ironbridge Software Inc. 

“Getting Insights out of Big Data”

Ironbridge will answer the ongoing questions of how to extract insights from Big Data.  How to analyze consumer behavior through social media data and to identify new markets and trends.  With the help of NetBench we can bridge the gap between Category Management and Big Data. Natalia Magnorsky will illustrate how her Category Management team uses NetBench.

 

Natalia Magnorsky

VP of Category Management, Elizabeth Arden

“Getting Insights out of Big Data”

Ironbridge will answer the ongoing questions of how to extract insights from Big Data.  How to analyze consumer behavior through social media data and to identify new markets and trends.  With the help of NetBench we can bridge the gap between Category Management and Big Data. Natalia Magnorsky will illustrate how her Category Management team uses NetBench.

 

Ryan Richard

Senior Director of Industry Development – Retail Grocery, GS1 US

 “Harnessing Quality Data to Support Retail Grocery Evolution”

Category managers stand at a crossroads where time-tested business strategies are evolving to meet the demands of the digital age. GS1 Standards enable the data integrity, product attribution, and analytics needed for category managers to meet consumer expectations for seamless digital and physical shopping experiences. Join Ryan Richard, Senior Director of Industry Development, Retail Grocery, of GS1 US for a discussion of how to help leading retail organizations harness and leverage data as a strategic asset.

 

Gina Hargrave

Strategic Account Manager, Symphony GOLD

 “Transforming Big Data into a Customer-Centric Category Management Strategy”

Organizations amass large amounts of customer behavior, preference and basket data, yet seem to struggle to leverage it to build improved assortment relevancy and easily executable planograms. How do you capitalize on your existing data investment to drive significant category growth? A next-generation approach allows you to connect data and capability to the relevant processes and people and elevate category management to a strategic differentiator.

 

Zel Bianco

President and CEO, Interactive Edge

“Accelerating Category Growth with New Items: Addressing the Fundamentals to Increase Success”

Each year more than 10,000 new items hit retailers’ shelves and as many as 80% fail to live up to expectations.  It takes an average of 28 weeks for a new product to reach 75% of distribution.  When launching a new product, retailers need to understand how to increase category sales by identifying items that drive growth. With shelf space at a premium, retailers need to accurately determine which items to remove, replace and optimize to improve shelf productivity. Innovation is core to drive growth by addressing unmet consumer needs. To increase your chances of success, you need to deliver a plan for effective and actionable engagement.

 

David Dickerson

Senior Category Management Team Lead, Mars, Inc.

“Accelerating Category Growth with New Items: Addressing the Fundamentals to Increase Success”

Each year more than 10,000 new items hit retailers’ shelves and as many as 80% fail to live up to expectations.  It takes an average of 28 weeks for a new product to reach 75% of distribution.  When launching a new product, retailers need to understand how to increase category sales by identifying items that drive growth. With shelf space at a premium, retailers need to accurately determine which items to remove, replace and optimize to improve shelf productivity. Innovation is core to drive growth by addressing unmet consumer needs. To increase your chances of success, you need to deliver a plan for effective and actionable engagement.

 

Rajeev Sharma

Founder and CEO, VideoMining

“Putting the Shopper into Category Management via In-Store Behavior Analytics”

Learn how new technologies for capturing in-store behavior provide unprecedented visibility into the shopping process, enabling powerful analytics for next generation of Category Management. From assessing the role of a category in total store/aisle context, to enhancing scorecards for category reviews, to rapidly evaluating strategies/tactics for improving category performance, see real-world examples of how the new shopper analytics has been successfully utilized by both retailers and manufacturers.

 

David Nolen

Sr. Director – Category Strategy & Insights, The Hershey Company

“Putting the Shopper into Category Management via In-Store Behavior Analytics”

Learn how new technologies for capturing in-store behavior provide unprecedented visibility into the shopping process, enabling powerful analytics for next generation of Category Management. From assessing the role of a category in total store/aisle context, to enhancing scorecards for category reviews, to rapidly evaluating strategies/tactics for improving category performance, see real-world examples of how the new shopper analytics has been successfully utilized by both retailers and manufacturers.

 

John Seaner

Chief Marketing Officer, Signals Analytics

“Leveraging Shopper Insights for the New Consumer Path to Purchase”

Today’s real-time consumer path to purchase has never been more challenging, with loyalty fleeting, product switching rampant and consumer needs constantly changing. Properly executing along each stage of this new Path to Purchase requires not just obtaining accurate shopper data but converting it into actionable insight that drives improved category performance and ROI.  Take an inside look at Signals Analytics ground-breaking insights platform and how they are helping leading consumer brands navigate the ever-evolving Path to Purchase.

 

Tim Wilson

VP Data Insights, 1010DATA

“eCategory Management 101: How to Implement Foundational Category Management into your eCommerce Strategy”

Learn how to apply foundational category management principles to your online strategy.  We’ll examine specific ways to translate your office experience into online success by focusing on “winning” strategies from CPG companies.

 

Ken Cassar

Principle Analyst and Vice President, Slice Intelligence

“Trips in a World Where We Don’t Have to Get Up Off the Couch”

E-commerce is an important channel across CPG categories, turning some upside down (shaving, for example). Slice Intelligence, with its panel of over four million online shoppers, will present early thinking about the relevancy of traditional trip types in online shopping and evaluate whether an entirely new structure of thinking is necessary, as online trips don’t always require us getting up.

 

Jason Lobel

CEO & Co-Founder, Swift IQ

“Using Basket-Level Data for Shopper Insights to Drive Sales – A manufacturer panel including AB, Coke & Hershey’s”

Full store basket-level transaction data allows for complete store ROI measures on all business fundamentals – promotion, pricing, merchandising and distribution. Basket-level analyses like affinities, incremental basket size, seasonality, and dayparts can maximize store-level promotions and displays. Learn how top data-centric retailers and brands leverage the power of basket-level data and how the future of category management can be automated.

 

Dan Desmarais

President, Cantactix Solutions Inc. 

“Meeting Increased Retailer Demands”

Like many suppliers, CCF is working hard as the Category Advisor to serve its consumers and its retailers.   Faced with a Category Management team often stuck in the tactical work of creating planograms, CCF needed to free up time to focus on the valuable strategic work needed to grow the category.   If you spend too much time getting planograms completed and not enough time with your clients, you understand our challenge.

Our solution includes using Cantactix MissionControl software to reduce the time and effort required to create and modify planograms, provides better analysis and planogram review tools, and help meet the rising demand for a greater volume of planograms delivered in tighter timelines.   Come see how we found the time for more strategic work.

 

Morgan Wadley

Category Manager, CCF Brands 

“Meeting Increased Retailer Demands”

Like many suppliers, CCF is working hard as the Category Advisor to serve its consumers and its retailers.   Faced with a Category Management team often stuck in the tactical work of creating planograms, CCF needed to free up time to focus on the valuable strategic work needed to grow the category.   If you spend too much time getting planograms completed and not enough time with your clients, you understand our challenge.

Our solution includes using Cantactix MissionControl software to reduce the time and effort required to create and modify planograms, provides better analysis and planogram review tools, and help meet the rising demand for a greater volume of planograms delivered in tighter timelines.   Come see how we found the time for more strategic work.

 

Tonya Horn

VP of Category Management, CCF Brands 

“Meeting Increased Retailer Demands”

Like many suppliers, CCF is working hard as the Category Advisor to serve its consumers and its retailers.   Faced with a Category Management team often stuck in the tactical work of creating planograms, CCF needed to free up time to focus on the valuable strategic work needed to grow the category.   If you spend too much time getting planograms completed and not enough time with your clients, you understand our challenge.

Our solution includes using Cantactix MissionControl software to reduce the time and effort required to create and modify planograms, provides better analysis and planogram review tools, and help meet the rising demand for a greater volume of planograms delivered in tighter timelines.   Come see how we found the time for more strategic work.

 

Thomas Thorfinn

Strategic Category Advisor Scandinavia, Cloetta Sverige AB

“How Compelling In-store Insights can Change Retailer Tactics and Drive Double-digit Category Growth”

This session will take you through the steps of how Cloetta changed retailer tactics within the bagged Candy category from horizontal spacing and with brand blocks into vertical spacing with clear segments.  This made the shopper spend more time and money on the category.

 

 Emily Miller

 Category Manager Consumables, Walgreens

 “Shopper Marketing at its Best:  Loyalty Beyond Reason”

Learn how Walgreens and Hallmark are raising the bar on ‘collaboration’ with loyalty marketing by taking personalized action on key customer insights and data. Through cross-functional and cross-company collaboration, they have more deeply connected with a critical customer base. This has created loyalty beyond reason across a customer, brand and retailer, resulting in increased category sales. The session will highlight the ‘idea’, the ‘data’, the ‘insight’ and the ‘execution’; how it impacted the category and the basket ring.

 

Jenny Hofeditz

Customer Marketing Manager, Hallmark Cards, Inc.

 “Shopper Marketing at its Best:  Loyalty Beyond Reason”

Learn how Walgreens and Hallmark are raising the bar on ‘collaboration’ with loyalty marketing by taking personalized action on key customer insights and data. Through cross-functional and cross-company collaboration, they have more deeply connected with a critical customer base. This has created loyalty beyond reason across a customer, brand and retailer, resulting in increased category sales. The session will highlight the ‘idea’, the ‘data’, the ‘insight’ and the ‘execution’; how it impacted the category and the basket ring.

 

Derrek Schulte

Senior Buyer – Beverages, Target Corporation

“Dr Pepper Snapple’s Category Captainship at Target: Optimizing Assortment and Flavor Variety in the Aisle”

What percent of units are sold off display during a promotion vs. sold in the aisle?  Answering this question is important as aisle space is limited and failure to adequately account for units sold off display could result in either out-of-stocks or excess inventory (which limits assortment). As Category Captains of the Carbonated Soft Drinks Category at Target, Dr Pepper Snapple has had to face this challenge as they build store level planograms.  Dr Pepper Snapple will be joined by the Senior Buyer for Carbonated Soft Drinks at Target for this session covering their methodology used to account for units sold off display in order to provide the appropriate amount of inventory in the aisle.

 

Barrie Berquist

Category Manager – Target Team, Dr Pepper Snapple Group

“Dr Pepper Snapple’s Category Captainship at Target: Optimizing Assortment and Flavor Variety in the Aisle”

What percent of units are sold off display during a promotion vs. sold in the aisle?  Answering this question is important as aisle space is limited and failure to adequately account for units sold off display could result in either out-of-stocks or excess inventory (which limits assortment). As Category Captains of the Carbonated Soft Drinks Category at Target, Dr Pepper Snapple has had to face this challenge as they build store level planograms.  Dr Pepper Snapple will be joined by the Senior Buyer for Carbonated Soft Drinks at Target for this session covering their methodology used to account for units sold off display in order to provide the appropriate amount of inventory in the aisle.

 

Tim Burke

Director Customer Solutions – Large Format, MillerCoors

“Value Added Partnership:  From Planning through Execution”

Leveraging category management to create a win-win-win (retailer-distributor-manufacturer) partnership by delivering against the mutually agreed upon goals established during joint business planning.   Open dialogue on the macro and micro trends impacting the industry, shopper, and category leads to alignment on a sustainable path that positions the Retailer’s category for long terms growth.  Once goals are established, it becomes imperative to walk the talk and execute the plan through tools and solutions the will deliver category growth.

 

Jesse Rodriguez

Director of Strategic Space, Andrews Distribution Company

“Value Added Partnership:  From Planning through Execution”

Leveraging category management to create a win-win-win (retailer-distributor-manufacturer) partnership by delivering against the mutually agreed upon goals established during joint business planning.   Open dialogue on the macro and micro trends impacting the industry, shopper, and category leads to alignment on a sustainable path that positions the Retailer’s category for long terms growth.  Once goals are established, it becomes imperative to walk the talk and execute the plan through tools and solutions the will deliver category growth.

 

Joe Thrash

National Retail Trade Manager, McKee Foods

“How CatMan and Shopper Marketing Can Work Together”

A principle objective of CatMan 2.0 is integration of Shopper Marketing into Category Management. This does not come without challenges, internally and externally. We look to have an open discussion around successes and challenges you can expect to face as you work to better integrate these two fields. We would also like to hear how other manufacturers and retailers are moving forward and talk about best practices and techniques for doing so.

 

Peter Naumann

Head of Business Development & Sales Strategy, Philips North America

“Crossing the Chasm- Bringing Category Management to the Online World”

Category Management has existed for 20+ years, but its translation into the online world has met with less success. In a world where the shelf is unlimited, and POGs change daily or hourly how and where do principles of Category Management apply? Discussion will surround many of the organizational changes and collaboration Philips has undergone, along with new thinking to the application of frameworks for the virtual world.
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