2018 Breakout Speakers 2018-05-17T08:48:58+00:00

2018 Breakout Speakers

“Customize your Assortment and Merchandising to Win the Latino Consumer”

Jesse Rodriguez

Director of Strategic Space – Andrew’s Distributing Company

Robert Gallegos

Director of Merchandising – El Rio Grande Latin Market

“Breakthroughs in AI That Are Accelerating Insights for CPGs”

Learn about key innovations in artificial intelligence and machine learning that are simplifying and automating analytics for brands. Category managers can use AI to ask questions and automate root cause analysis and brand health studies across multiple datasets. Pete Reilly, SVP of AnswerRocket, will share how these advances give FMCGs a true picture of their business opportunities.

Pete Reilly

SVP, Sales & Marketing- AnswerRocket

“Working Successfully with your Broker Partner to ‘Unlock Mind-Share”

This session will discuss key factors in building a successful working relationship with a broker partner. Topics will be alignment on KPI’s, identifying resources, broker/customer relationships and managing organizational changes.

Heather Riedinger

Category Manager- Beech-Nut Nutrition Company

“Organizing for Omnichannel: Effectively Blending Brick & Mortar and eCommerce Data as a Commerce Captain”

Nick Dozier

Founder – Canopy

Bill Atkins

EVP Product Innovation – Canopy

“Clorox Presents: Driving Growth in the Grilling Category”

Clorox drove key category growth at a national retailer by combining market basket data, expertise in shoppers, and seasonality insights. Hear from the Category Managers at Clorox who transformed the grilling category.

Sponsored by:

Erin LeGrand

Category Management- The Clorox Company

Sponsored by:

Jennifer Schrampf

Category Management- The Clorox Company

“The Surging C-Store Market: Transforming How America Shops”

This valuable session will begin with highlighting the exciting changes and opportunities in this growing channel with an industry report from John Lofstock of Convenience Store Decisions. It will then transition to industry panelists offering insights as to the ongoing challenges and opportunities they see in the marketplace.

John Lofstock

VP, Editor-in-Chief – Convenience Store Decisions

Kim James

Senior Director of Global Brand Management  – Circle K Stores

Denys Milan

Director, Category Management & Merchandising, Global Partners LP

“2018 Student Employment Motivation Study”

Dan Strunk

Managing Director, Center for Sales Leadership – DePaul University

Donna Wagner

Assistant Professor and Chair – Aftermarket Management – Northwood University

Dr. Robert Jones

Asst. Professor of Marketing – University of Texas Tyler

“Five years of Automated Planogram Creation at Procter & Gamble”

The journey for P&G over the past 5 years to move from manually-drawn to automated production of planograms.  Join Brian Mollner of P&G and Dan Desmarais of Cantactix as they share how they aligned internal and external efforts to maximize planogram creation across multiple categories and challenges using JDA Planogram Generator and the cloud.

Dan Desmarais

President & Chief Product Officer – Cantactix Solutions

Brian Mollner

“Insights That Empower – Redefining your Interactions”

Creating Strategy from Shopper Insights is the evolution of driving retailer and manufacturer business forward.

Mike Avery

Director of Category Development & Insights – Chobani LLC

“What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf”

Natural is the R&D of the CPG industry.  Natural organic products are driving sustainable category growth across all channels.  Natural and organic consumers are not motivated by price alone.  They base their buying decision on transparency, clean-label ingredients that not only meet their nutritional needs, but products they can trust.  These consumers do their research, going beyond the four corners of the package.  They vote with their dollars, purchasing products from sustainable and mission-based brands.  Brands that provide true innovation, are closely aligned with their core customer, and remain true to their mission are steadily capturing market share.   Learn what is really behind these trends and how they are winning at shelf.

Dan Lohman

Organic & CPG Strategic Advisor – Category Management Solutions

“How Bel Brands Reimagined the Snack Occasion for eCommerce”

Bel Brands will share how they embraced the advantages of the digital channel by reframing the Snacking occasion. In the store, snack products are limited to the physical location of their “category,” i.e., dairy, center store, frozen, etc. By reimagining the Snacking occasion for digital, and testing new promotional solutions in a virtual eCommerce environment with Decision Insight, Bel was able to develop best practices growing sales and shopper satisfaction without using the Price lever.

Craig Hodnett

SVP Client Solutions – Decision Insight

Darlene Ampe

Director, Category Leadership – Bel Brands USA

“Dynamic Changes in the Military Channel & Keys to Success”

Learn the keys to success in planning your military business! In this session, Dennis will provide updates on the current legislative and DOD activity. He will explore the potential impact that a growing active duty military may have on Military Resale.

Dennis Chambers

VP of Marketing- Eurpac Strategic Partners

“Creating a Testing & Experiment Culture to Drive Sales”

CPGs are creating a “Test & Experiment Culture” utilizing affordable, easy-to-use, data-driven technology to support both Key Accounts and National trials. Major initiatives can be quickly supported at scale to test various in-store, market-level, and customer-level programs prior to launch:

  • New product launches
  • Shelf reset/ new merchandising fixtures/ secondary placement
  • Pricing/Promotion
  • Shopper Marketing and digital programs

Cal Garrett

Director, Trial Run US

“Unlocking Shopper Insights:  Leveraging longitudinal shopper information”

In this session I will share how using longitudinal data can gain insights on the “lost shopper”. Who are they? Where are they shopping? What’s the value of retaining them?

Jeff Lynn

VP, Category Management & Business Analytics – Fruit of the Loom

“Decisions Made Easy: Driving Growth through CDT Insights”

Strengthening retail connections and increasing product revenue across your portfolio is instrumental in driving profitability. Inmar’s unique insight into consumer decision making and product performance empowers CPGs and retailers to optimize shelf space, identify the best location for new disruptive innovation, and analyze incrementality scores both in stores and online.

Please join us for a session where we will show and discuss further:

  • How new science can now eliminate much of the art to creating CDTs
  • How incrementality and substitutability data can support critical assortment decisions
  • Why refreshing CDTs is becoming more important
  • The need to localize and why the impact is greater

Paul Weitzel

Vice President, Inmar

“Destination Snacking:  Driving Center Store Growth”

Sara will be discussing current snacking trends, how those trends have affected performance in snacking categories, and how retailers can execute against the occasion to drive total store growth.

Sara Reeves

Sr. Category Development Manager  – General Mills

Satisfy Consumer Cravings: Why a Unified Brand is the Only Way to Meet Customer Needs”

With the increase of on-demand options, consumers have ever-rising expectations for their in-store experiences. While brands think of ways to provide the ideal shopping experience to consumers, how can they ensure that their efforts are effectively implemented in store? In this session, GoSpotCheck CEO and Co-Founder Matt Talbot, will speak to the importance of capturing data for internal and external purposes and how systems that reflect a brand’s mission drive better ROI, while providing customers with a cohesive brand experience.

Matt Tablot

CEO and Co-Founder, GoSpotCheck

“Profit From a World of Experience: Developing our Customer Value Proposition”

Vikas Satyal

Sr. Director of Category Development – Heineken USA

“How Brands Win by Making Category Management Go Viral”

How do you find incremental category growth as shoppers’ demands increase and the blurring of categories accelerates?  The answer is in unlocking innovation that is fact-based, fail-safe, automated, collaborative and even viral!  Rather than rely on historical data,  Kantar Consulting will demonstrate how leading brands are leveraging the power of predictive analytics and virtual reality to build the categories of the future.

John Hennessy

Chief Revenue Officer, VR Practice Offer- Kantar Consulting

“Developing a ‘Best-in-Class’ Collaborative Joint Business Plan”

Driving Retailer Category performance within today’s environment requires strong partnership between the manufacturer & retailer.  To achieve this level of collaboration requires defining joint goals, leveraging insights to drive category opportunities & lastly, clear strategic initiatives for achieving success.  Hershey & 8451 have laid the foundation for what a Best in Class partnership is comprised of at Kroger.

Josh O’Kane

Dir Cat Man, Strategy & Insights, Kroger- The Hershey Company

Bill Maurer

Director Client Leadership- 84.51/Kroger

“Ecommerce Leadership- Site Merchandising” 

The panel will be speaking to the key learnings from the ecommerce category leadership work including a checklist on how to deliver best in class site merchandising.

Trey Harshfield

Global Director, eCommerce- Molson Coors

Justin Sessink

Manager, Digital Shopping – Meijer

Rose Hamilton

Partner – The Partnering Group

“Ecommerce Leadership – Category & Marketplace Analytics”

The panel will discuss how to bring the 5D process to life in order to deliver best in class analytics on ecommerce data.

Dave Macklin

Global Senior Director Customer & Category – Molson Coors

Dana Klion

Senior Category Management – Jet.com

Tom McDonald

30 years with P&G and Best Practices Team Lead, CMA/SIMA

Peter Leech

Partner & Director – Digital & Ecommerce – The Partnering Group

“Overcoming the Analytics Blind Spot”

How to make quicker, smarter pricing and promotion decisions in a changing marketplace.

In the next year, companies will invest more than 50% of their budget in analytics. But many are facing analytical blind spots that disconnect HQ and in-store decisions. In today’s slow-growth environment, you can’t afford to be misaligned.

Learn how to:

  • Overcome price and promo blind spots to address changing market conditions
  • Create a holistic feedback loop between your HQ and in-store teams
  • Discover a roadmap to faster pricing and promo decisions and new opportunities for growth

Pete Conti

Senior VP of Client Development, Sales Effectiveness – Nielsen

Mike Dorgan

VP of Product Leadership – Nielsen

“How Coke & Walgreens Leveraged VR to Visualize and Evaluate Store Resets”

Today’s retailers and manufacturers are no different from those in years past, in that they all want to figure out the right in-store arrangements and assortments that will resonate with shoppers. And they want to find the most efficient way to do it.

What is different today is that we have innovative solutions at our disposal to solve these very challenges. In this session, you’ll hear from representatives on both the category and buyer sides for Coca-Cola and Walgreens as they explain a real-life example of how virtual reality retail simulations from InContext Solutions became an invaluable tool in the planning and execution of a category reset.

You’ll learn how they leveraged VR to work faster, visualize new ideas and gain better insights all before investing in any physical store changes—mitigating risk and improving collaboration and communication between merchant, vendor and space management teams.

Melissa Jurgens

GVP Customer Success – InContext Solutions

Liz Picariello

Sr. Category Advisor – Coca-Cola

Emily Miller

Sr. Category Manager, All Non-Regulated Beverages and Milk – Walgreens

“Moneybeer: The Art of Converting a Retailer’s Most Valuable Shopper”

Moneyball – it’s not just for baseball! Learn how Anheuser-Busch utilizes a data-driven approach to identify the small percentage of shoppers that represent more than half of the retailer’s category dollars, then takes action with those insights to increase closure and share of wallet through merchandising and promotional strategy recommendations.

We’ll dive into the analysis behind the strategy, combining verified purchase data with instant survey feedback, and share learnings to help you and your retail partners win your highest-value shoppers.

Bob Jennings

Vice President, InfoScout

Bio: Bob leads InfoScout’s strategic beer, wine and spirits practice and guides their on-premise activities as the QSR practice leader. Prior to InfoScout, Bob was Vice President of Sales and Marketing at storeFlix and Datalliance, where he led global teams and served CPG and distribution clients – helping them grow sales through improved visual retail management and vendor managed inventory.

Adam Byrne

Vice President – Category Leadership, Anheuser-Busch

“Category Management for the Automotive Aftermarket”

Katie Carrel

Director Consumer and Market Insights – Johnson Controls

Sponsored by:

“Bigger, Faster, Better Data for a Digitally Connected World”

How can industry move at the speed of today’s digital consumer? Learn from Christopher Reed, Global Operations Manager, GDSN at Johnson & Johnson, who will discuss real world examples of improving business processes with quality data. In this session, attendees will learn how J&J leverages GS1 Standards for better accuracy and efficiency to manage product content, and how tying data attributes to business rules can bring clarity to product information regardless of sales channel.

Christopher Reed

Global Operations Manager, GDSN, Johnson & Johnson

“Ecommerce Leadership – Collaboration & People”

The panelists will discuss the key learnings from the project to include how to collaborate better between retailers and manufacturers in the digital space.

Jesse Franklin

Category Management – Jet.com

Katie Hoy

Route to Consumer Operations & Economics Manager – Brown-Forman

John Craig

Partner – The Partnering Group

“Providing Thought Leadership to our Valued Chain Partners: On & Off Premise”

Walmart: In a challenging economic environment, Total Beverage Alcohol (TBA) in Walmart represented one of the few categories that demonstrated growth.  Growing TBA to the Walmart fair share benchmark of Snacks and Beverages would double category sales.  PRUSA recognized this as an opportunity and partnered with Walmart to strategically align with them to grow in size and value.

Olive Garden: PRUSA partnered with Olive Garden (850+ locations), to help them elevate their overall beverage program. This work covered everything from identifying gaps in menu offerings, back bar analysis, to improving their steps/speed of service and elevating their overall beverage training.

Megan Taves

Director of Customer Solutions – Pernod Ricard USA, LLC

Lindsey Ebeling

Chain Activation Manager- On-Premise – Pernod Ricard USA, LLC

Elevate Your Shelf Game with Image Recognition and Machine Learning

As retailers look to deliver a more efficient, flexible and unified customer experience, the shelf has become increasingly important.  In this session, you’ll learn how image recognition technology and deep learning analytics now bring manufacturers a clear picture of the ever-changing shelf and evolving retail store to:

  • Optimize POG design
  • Establish metrics for perfect store success
  • Support new product launches
  • Drive display success
  • Stay competitive and relevant in an always evolving retail landscape

Matt Holland

VP Sales – Trax Retail

Patty Gregory

Global Client Business Partner – Nielsen

“Sweet & Swift Insights from Mining Affinities, Dayparts and Store Clusters to Localize Actions” 

Jason Lobel

CEO & Co-Founder  – SwiftIQ

Dale Clark

Senior Director Customer Engagement – Small Format – The Hershey Company

Katie Molick

Director Marketing Insights – Schnuck Markets

“Digital Shelf Management: Enhancing Your Online Brand Presence”

All of us are well aware – and have felt the impact – of product proliferation, and of the changes that have swept through the shopping landscape. One of the most fundamental shifts we are witnessing is in the way consumers find and buy products. Channels and paths have multiplied and intertwined. And though these mutations have made buying things easier than ever for consumers, they have been anything but convenient for the brands consumers are buying. Shoppers can’t buy what they can’t find – how do you make sure your brand is available, visible and as enticing as possible everywhere a consumer could possibly purchase?

Starting with a discussion of the elements of the digital shelf and endless aisle that have the greatest impact on sales, this IP session will expand the conversation to cover strategies for measuring and growing your digital retailer presence, including:

  • What levers brands can pull today to make sure they get found (and purchased!)
  • Best practices for measuring your brand’s online presence using Market Track’s digital shelf management technology
  • Bringing digital shelf management into an omnichannel context


Ryne Misso

Director of Marketing – Market Track

“Are Trends in Natural/Organic a Threat or Opportunity?”

Michael Movitz

Founder & Managing Partner, The Movitz Group

“Challenging the Status Quo: Developing a Fresh Perspective on your Business”

What do you do when the ‘data’ doesn’t support your ‘recommendation’?  What is your answer to…’this is the way we do it’?  This session will cite real-world examples of challenging what has been done and offer new ways of approaching issues and empowering your people.

‘Status quo’ could be a planogram, relationship, packaging, product, or how to get funding for a project. We will identify some ways to approach challenges and identify valuable solutions, and even uncover some opportunities!

Linda Coleman

Associate Director of Category Management and Shopper Insights, NA – Mondelez International

“Mobile Getting You Closer to Your Consumers”

Marketers and researchers at large have made great progress in their ability to leverage mobile devices for marketing and data collection. Still, understanding the nuances between mobile data solutions can be a constant challenge. Research Now SSI maintains a first-party relationship with panelists and offers permissioned access to the rich mobile data collected by sensors, such as the camera and microphone, complimented by traditional survey data. In this session, we will explore first-party mobile data and why it’s so valuable. We will also showcase a case study about a popular CPG product that leveraged the Research Now SSI mobile solution to reach their consumers. .

Ian Riner

Customer Success Manager – Research Now SSI

“Frozen Re-Imagined: A Vision for the Future State of Frozen Foods at Retail”

Tyson Foods will be presenting their new insights platform that provides concepts and ideas to reinvigorate the Frozen Department through 4 core barriers to encourage broader engagement and more trips.

Amanda Rengo

Director, Category Leadership, US Grocery – Tyson Foods

Kathy Miller

Director, Shopper Insights – Tyson Foods

“Delivering Transformative Results with a Global Category Management Strategy”

 This session will address how Shell Convenience Retail recommitted to category management as a pillar of a renewed global strategy delivering an exciting business turnaround story.

Richard Garcia

Head of Global Strategy, Convenience Retail – Shell International

“How Artificial Intelligence and Machine Learning Drives Business”

This session will share the latest in AI & Machine Learning, and how applying this data can reveal insights you may have never considered before. Your team can hit the ground running with tools they are already comfortable with! Join us to hear some real-life examples of how this is done and how you can be the one making those successful business-critical recommendations!

Britt Fogg

CEO and Founder – Shiloh Technologies

“The Evolution of CPG Shopping Trips”

CPG still represents a small percentage of online sales, but is growing quickly enough that it was the biggest accelerant of the overall e-commerce channel growth in 2017.  With huge investments in CPG e-commerce from Amazon to Kroger, from P&G to Unilever to Brandless, it seems likely that this trend will continue for at least the next few years. For brands and retailers, taking action against this trend requires a sharp understanding of the types of trips that consumers are making.  In this webinar, Slice Intelligence’s Ken Cassar will dive deeply into Slice’s panel of 5.5 million shoppers to uncover the evolving shopping trip behaviors of US consumers, and tell you what that means to retailers and brands in CPG.

Ken Cassar

VP Principal Analyst – Slice Intelligence

“When Asked About Their Category Management Priorities – What Did 50+ US FMCG Retailers Say? New Research Revealed.”

The discipline of category planning is faced with considerable disruption. Category development and optimization processes have evolved from being a rigid top-down business model to one that is rapidly incorporating consumer insights and related trends such as understanding the shifting path-to-purchase, customer purchasing behavior and the impact on the shopping journey. These market changes also represent significant opportunities, especially for grocery, mass merchants and hardline retailers as well as their CPG manufacturing partners.

Join Ryan Powell to discover the challenges faced and how FMCG retailers in the US are planning to unlock the opportunity presented by market changes, and their effect on the CPG community. Also learn how winning retailers and category leaders are already leveraging technology to unlock crucial shopper insights and drive category management success.

Ryan Powell

VP Merchandising & Category Management, Symphony RetailAI

“New Business Metrics Using Your Existing Market Data”

Dr. Jetta will review new metrics and analytical methods that can help you identify and measure: category/segment/brand strength, new product innovation and conversion analysis (leakage vs. slippage). Importantly, Dr. Jetta will show how this can be done with your existing market information.

Dr. Kurt Jetta

CEO and Founder – TABS Analytics

“Driving the Customer Experience that Translates to Real Dollars”

ThirdChannel CEO, Gina Ashe will take you through a Vega Foods case study and answer the following questions:

  • Where should brands focus their limited marketing and field resources?
  • What actions should brands pursue in these stores?
  • How can brands measure the positive impact of these actions on sales, category growth, and customer experience?

Gina Ashe

CEO – ThirdChannel

“Integrating Shopper Data with additional Data Sources to Create Insights for Category Strategy and Tactical Development”

Wanting to develop a quick and thorough understanding of the factors contributing to a category’s growth or decline? This session will review how to use Shopper Data to create shopper profiles to better understand who and why they are engaging in that category. Understanding your shoppers takes looking at a variety of things: engagement segments, price-sensitivity, affluence, cooking style, health & wellness, and demographic information

Ed Sheedy

Director – Category Analysis, Promotional Income & Retail Strategies – Weis Markets, Inc.

Register Today!