2019 Breakout Speakers

We’re stacking the deck with amazing speakers — see who’ll be there on the stage to inspire and inform, Check back often, as this page will be updated as speakers are revealed.

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2019 Breakout Sessions

Troy Ault
US Leader, Shopper Insights & Category Management
Johnson & Johnson

Evolution of the Shopper: Where are You in Shopper Journey?

Session information to come.

Kris Binkowski
VP of Sales Effectiveness
Nielsen

The Secret to Effective Revenue Management: Make Every Dollar Work for You

If you had $1 left in your trade promotion budget, what would you do with it? The answer could be the difference between achieving a planned growth goal and missing a crucial financial target. To ensure a return on your portfolio investment, it’s important to be as effective as possible in how you manage and promote your brand.

Join Nielsen’s Kris Binkowski, VP of Sales Effectiveness, and Reckitt Benckiser Group’s John Ozgopoyan, VP of Sales, as they share how they collaborated to:

  • Pinpoint promotional events that drove ROI and supported RB’s strategy
  • Streamline RB’s trade spend and avoid potential cannibalization of owned brands
  • Identify opportunities for incremental sales for both RB and their retail partners
  • Build a more efficient multi-channel revenue management strategy that helped RB increase profitability

Dan Brody
VP, Category Leadership
Pinnacle Foods Group LLC

Making Store Level Data Work for You

Save Time, Increase Insights, Improve Outcomes!

The increase in data available has increased the resources required to mine that data. Join us and learn how to tame even store/item level data with techniques that are simple, swift, and scalable. We will address common business questions on impacts from changes in pricing, distribution, and capacity. You can leave with the knowledge to implement these techniques on a large or small scale. We’ll also review new metrics to apply to your store level or syndicated data to reduce time, increase insights, and improve outcomes!

Katie Carrel
Director Consumer and Market Insights
Johnson Controls

Developing a Category Strategic Review

The presentation will describe what this ‘really means’.  It will explore the different segments the review should contain depending on the Customer, your Channel, your product category, whether you are selling a branded vs private label or store brand, and what other information you have (i.e. syndicated market share, POS, market research, etc.)  Maintaining the integrity of the ‘parts’ truly impact the ‘Gold Standard’ of the whole.

Mark Coffey
SVP of Strategic Partnerships at GasBuddy
GasBuddy Organization Inc.

How the Battle for the Last Mile has Become the War for the Last Block

Everyone is trying to get closer to consumers, and competition has become fierce in the “last mile” of retail. Big-box is going small format, dollar stores are booming, convenience retailers are investing heavily in foodservice and in-store experiences, and new technologies are making it easier than ever to order ahead or deliver at home. This is happening at the same time that many direct-to-consumer brands are recognizing the benefits of brick-and-mortar and expanding their physical footprint. One might say that the battle for the last mile has become the war for the last block.

In this session, GasBuddy’s Mark Coffey will discuss these trends and explain how “last mile” retail presents an enormous opportunity for brands who wish to engage and win with today’s empowered consumers.

Linda Coleman
Associate Director Category Management
Mondelēz

Shelving Ideas that Add ‘Snap’ to a ‘Stale’ Category

Have the shelving ideas you’ve been bringing to your retail partners gotten a little ‘stale’?  Join this session to hear how Mondelez updated and reFRESHed shelving principals for an OLD cookie category. How much should you spend? How do you get the best ROI for your money? This session will show you how to challenge yourself to find new methods, get quick results in urgent situations, and always offer ‘fresh’ ideas to your retail partners.

Corliss Collier
Global Client Advisory Partner – Americas Region
Trax Retail Solutions, Inc.

Transforming Execution Health to Transform Retail

Have you ever wanted to have eyes in the market at any given point in time? How about the ability to gain insights within minutes of execution? Leveraging computer vision Trax allows you to quickly capture in-outlet execution; leveraging technology to understand category, brand, innovation, promotional program execution and optimal assortment. Join us as we show how to take this data and turn it into actionable strategic insights to drive category and brand performance.

CO-PRESENTERS: Corliss Collier, Susan Garrett

Matthew Crompton
Client Director
CGA

Incorporating Category Management and Shopper Insights into your On-Premise Business – PART 2

This session will provide hands-on, case study examples of ways to assess the OP business and tactics to identify opportunities, drive action and satisfy the Customer and Consumer.

Learning Objectives: At the end of the course, participants will be able to:

  • Describe the key data sources and relevant insights that will provide value in their retail customer presentations; and
  • Explain the importance of leveraging key data (CGA, TABS, Numerator) and insights in future business decisions and recommendations for their categories.

CO-PRESENTERS: Sue Nicholls, CMKG; Leslie Warshaw, SIMA; Mitch Louch, Numerator; Matthew Crompton, CGA, TABS

Dan Desmarais
President and Founder
Cantactix Solutions USA Inc.

The Five levels of Planogram Automation

Becoming faster at building planograms is one of the priorities to grapple with to move CatMan forward. Come hear about the 5 levels of planogram automation and determine which approach to automation is best for your business.

Shawn Eagan
The Boston Beer Company

Building a Category Management & Shopper Insights Capability

Delivering effective insights is essential in today’s retail environment, but can also be a challenge for smaller companies. We will share our 3 year journey building a category team by creating a plan, developing a vision/mission, and establishing a capabilities platform. Specific topics range from using technology for managing large data sets to leveraging panel data/research in developing an initial shopper platform.

Erin Feeney-McKinney
VP of Global Product Development, Nielsen Consumer Insights

Nielsen SmartStore

Getting into Shoppers’ Shoes: How An Immersive Simulation Experience Can Help You Win In Store

At the point of purchase, retailers and brands have less than two seconds to influence decisions. To make those seconds count, you need to understand shoppers—their demands, decision-making processes and shopping journey. Join Erin Feeney-McKinney, Global VP at Nielsen, as she shares how an immersive 360-degree store simulation can help you do just that.

Ady Floyd
Senior Research Manager
TrendHunter

Retail Innovation Trends: Presentation

Retail Innovation: Heavily influenced by cost competition, a demand for convenience and the power of community, the retail landscape is changing dramatically.

Trend Hunter has taught hundreds of the world’s most renowned retail companies how to spot opportunity, avoid the traps most successful retailers fall into, and innovate better and faster. The topic of retail is rich and challenging, touching on everything from consumer routine to technology and display. Add in the changing landscape of eCommerce, and the question of how to stay ahead of retail innovation becomes all the more complex. This session makes sense of the chaos while diving into the following points:

  • The 3 Key Ways to Update Your Retail Experience
  • Top 10 retail-focused insights from our crowdsourced website
  • Application of Trend Hunter’s 18 Megatrends to the shopping experience
  • 5 steps to relationship building with your customer through retail

Retail Disruption: Workshop

This workshop is designed to help you anticipate upcoming threats to your business, identify strengths and weaknesses, and become better acquainted with the next 3–5 years of your industry.

Participants will work within groups to imagine what would happen if the iconic companies of our time decided to enter into their industry.  From there, you’ll learn to anticipate threats, think of your business more critically and implement idea filtration.

Participants walk away with:

  • A reusable map of your company’s strengths and development points
  • A clearer picture of the next 3-5 years of your industry

Britt Fogg
Founder & CEO
Shiloh Technologies, LLC

Taking Today’s Best Standard Reports and Turning Them Into Insights Through AI

Traditional Reporting and Business Intelligence tools simply don’t cut it in today’s high paced competitive environments. You simply can’t hire analysts and data scientists fast enough to keep up. Artificial Intelligence and Machine Learning are leading the revolution in delivering true insights. These technologies are more than ready to move beyond facial recognition and directions to the mall.

Laura-Lynn Freck
Director, Shopper Insights
Red Bull North America Inc.

Leveraging Behavioral Shopper Segments to Unlock Growth

Want to learn how leveraging Behavioral Shopper Segments can inform Retail Strategies for Growth? Join this session where we will learn how Red Bull delivered!

Richard Garcia
Global Manager – Convenience Retailing Direct Operations
Shell Downstream Inc.

Creating an Outstanding Bricks & Mortar Experience using Category Management Principles

All retailers are trying to reinvent their shopper’s brick & mortar experience.  What Shell has done is create an outstanding ‘Shopper Experience’ building off of Category Management fundamentals; identifying opportunities to ‘Win with Customers!’

You’ll hear some of the fundamentals they have used and what they have learned in the last year:

  • How principals of the 4 P’s help to define the store
  • Areas of innovation they’ve invested in
  • What the customers are telling us – real life results
  • What are the differences between what WE think and what THEY tell us.

How will these learnings impact their future stores? You will see the differences between the initial store and future ones, and he will share a VR tour.

Mike Gervasio
SVP of Category Leadership
PepsiCo

How to Successfully Recruit Millennials and Gen Z on College Campuses

Wondering where your entry-level employees will come from? Where are they and what are they looking for? These panelists will share how they are recruiting on college campuses today, you’ll hear about some new research findings, and get some tips for successful recruiting. They will also be sharing thoughts on how to successfully cultivate a talent pool of individuals who can ideate, synthesize data, articulate a solution, and create a commercial presentation. Attend this session to find out!

Questions to be addressed:

  1. How does this information relate to your recruiting experience?
  2. How do you recruit at universities today?
  3. How can the results of this research help you?

CO-PRESENTERS: Kim James, Circle K; Dr. Robert Jones, Texas Tech University; Mike Gervasio, Pepsico; Dan Strunk, CMA; Diane Winter, Southern Glazer’s Wine & Spirits

Cal Garrett
Director, Trial Run US
Fractal Analytics

Creating a Testing & Learn Culture to Drive Sales: Combining user-friendly technology and services for Key Account and HS insights staff

CPGs are creating a “Test & Learn” culture to drive growth utilizing affordable, easy-to-use, data-driven technology to support both Key Accounts and National trials/pilots. Major initiatives can be quickly supported at scale to test various in-store, market-level, and customer-level programs prior to launch:

  • Shelf resets / new merchandising fixtures / secondary placement tests
  • Pricing/promotion tests
  • Customer experience initiatives
  • Shopper marketing and digital programs
  • New product launches

Susan Garrett
Category Insights and Solutions Capabilities Team Lead
Mars Petcare

Transforming Execution Health to Transform Retail

Have you ever wanted to have eyes in the market at any given point in time? How about the ability to gain insights within minutes of execution? Leveraging computer vision Trax allows you to quickly capture in-outlet execution; leveraging technology to understand category, brand, innovation, promotional program execution and optimal assortment. Join us as we show how to take this data and turn it into actionable strategic insights to drive category and brand performance.

CO-PRESENTERS: Corliss Collier, Susan Garrett

Jose Gomez
President
dunnhumby

Data as The New Currency of Retail: Cognitive Insights for Ultra-Precise Assortment

JDA & dunnhumby are delivering the industry’s first space-aware assortment optimization solution that leverages Customer Data Science. Learn how Meijer is combining dunnhumby’s unique customer analytics with JDA’s category management capabilities to give you a first-of-its-kind solution for better returns on inventory and space, and superior customer experience.

CO-PRESENTERS: Jose Gomez, dunnhumby; Todd McCourtie, JDA

Larry Gray
Shopper Insight Lead
The Boston Beer Company

Building a Category Management & Shopper Insights Capability

Delivering effective insights is essential in today’s retail environment, but can also be a challenge for smaller companies. We will share our 3 year journey building a category team by creating a plan, developing a vision/mission, and establishing a capabilities platform. Specific topics range from using technology for managing large data sets to leveraging panel data/research in developing an initial shopper platform.

Jake Grocholski
Consultant
Numerator

How Campbell’s Uses Numerator Data to Drive Growth with Retailer Partners

Session Information to Come

Jim Hachtel
Vice President Strategic Insights
Eby-Brown Company, LLC

Unlocking Category Management in the Convenience Channel

Does your Retailer have little to no manufacturer support? Do they have limited knowledge of their shopper’s behavior? Do they have little to no access to catman tools (space planning software, data analytics, category insights, etc.)? Has this created a competitive disadvantage with larger c-store retailers? Join this session to see how you can deliver for them!

Mark Hardy
CEO
InContext Solutions

Retail’s Next Frontier: Perpetual Category Management

Now more than ever there’s increased importance for brick and mortar to provide engaging and unified experiences for shoppers. Yet today’s processes to bring in-store ideas to life are slow and costly. In this session, you’ll hear about how category management needs to move from an event-based occurrence to what we call “perpetual category management”— with the use of new technologies such as virtual reality.

CO-PRESENTERS: Kent Ruesink (JDA Software) & Mark Hardy (Incontext Solutions)

Kim James
Senior Director – Global Center of Excellence, Merchandising & Marketing
Circle K Stores, Inc.

How to Successfully Recruit Millennials and Gen Z on College Campuses

Wondering where your entry-level employees will come from? Where are they and what are they looking for? These panelists will share how they are recruiting on college campuses today, you’ll hear about some new research findings, and get some tips for successful recruiting. They will also be sharing thoughts on how to successfully cultivate a talent pool of individuals who can ideate, synthesize data, articulate a solution, and create a commercial presentation. Attend this session to find out!

Questions to be addressed:

  1. How does this information relate to your recruiting experience?
  2. How do you recruit at universities today?
  3. How can the results of this research help you?

CO-PRESENTERS: Kim James, Circle K; Dr. Robert Jones, Texas Tech University; Mike Gervasio, Pepsico; Dan Strunk, CMA; Diane Winter, Southern Glazer’s Wine & Spirits

Dr. Robert Jones
Department Chair, Hospitality and Retail Management
Texas Tech University

How to Successfully Recruit Millennials and Gen Z on College Campuses

Wondering where your entry-level employees will come from? Where are they and what are they looking for? These panelists will share how they are recruiting on college campuses today, you’ll hear about some new research findings, and get some tips for successful recruiting. They will also be sharing thoughts on how to successfully cultivate a talent pool of individuals who can ideate, synthesize data, articulate a solution, and create a commercial presentation. Attend this session to find out!

Questions to be addressed:

  1. How does this information relate to your recruiting experience?
  2. How do you recruit at universities today?
  3. How can the results of this research help you?

CO-PRESENTERS: Kim James, Circle K; Dr. Robert Jones, Texas Tech University; Mike Gervasio, Pepsico; Dan Strunk, CMA; Diane Winter, Southern Glazer’s Wine & Spirits

Stephanie Leffler
CEO
OneSpace, Inc.

Using Keyword Search Data to Drive Category Growth on the Digital Shelf

Understanding how shoppers search for products online is one of the most impactful ways e-commerce category managers can help drive profitable sales growth on the digital shelf. Join us to learn how you can use keyword search data to better optimize your online assortment and develop winning strategies for your retail customers.

We’ll show you innovative ways to incorporate category- and retailer-specific keyword search data into your strategic analysis and planning, such as gauging your brand’s share of search, determining which attributes, formats and pack sizes are most important to shoppers, and identifying key market trends and competitive threats.

Mitch Louch
Account Director
Numerator

Incorporating Category Management and Shopper Insights into your On-Premise Business – PART 2

This session will provide hands-on, case study examples of ways to assess the OP business and tactics to identify opportunities, drive action and satisfy the Customer and Consumer.

Learning Objectives: At the end of the course, participants will be able to:

  • Describe the key data sources and relevant insights that will provide value in their retail customer presentations; and
  • Explain the importance of leveraging key data (CGA, TABS, Numerator) and insights in future business decisions and recommendations for their categories.

CO-PRESENTERS: Sue Nicholls, CMKG; Leslie Warshaw, SIMA; Mitch Louch, Numerator; Matthew Crompton, CGA, TABS

Dan Lyons
SVP of Sales
ATLAS Technology Group

A Preface to Understanding the Health of Your eCommerce Business

Identifying and accessing the basic data points needed for measuring eCommerce performance.

CO-PRESENTERS: Dan Lyons, Atlas; Bethany Schwartz, Canopy; Joy Simonsen, Mondelez

Puneesh Malkani
VP, BI & Optimization/Category Management
FRAM Group

Collaborating for a Successful Promotional Strategy

Co-presenting with Alex Menear of Advance Auto Parts, this presentation will look at the challenges and opportunities in analyzing individual promotions for categories with low velocity, frequent promotions and many brands/ sub brands. They will discuss ideas in evaluating alternative promotions, and offer an example of a Retailer/ vendor partnership and collaboration in promotional strategy.

Todd McCourtie
Global Accounts Director NA Category Management
JDA Software Group, Inc.

Del Monte’s Journey to Automation at Walmart: How to Win at the Shelf and On-line

See how you can leverage myPG and the JDA Category Management solutions to position your team to be leaders with automation. Nick Jolly from the Walmart / Del Monte account team will discuss the challenges his team faced and how they created the opportunities to expand category leadership and respond to Walmart’s needs with speed. Todd McCourtie, Global Accounts Director NA Category Management, at JDA will provide details about myPG and the automation maturity curve.

Data as The New Currency of Retail: Cognitive Insights for Ultra-Precise Assortment

JDA & dunnhumby are delivering the industry’s first space-aware assortment optimization solution that leverages Customer Data Science. Learn how Meijer is combining dunnhumby’s unique customer analytics with JDA’s category management capabilities to give you a first-of-its-kind solution for better returns on inventory and space, and superior customer experience.

CO-PRESENTERS: Jose Gomez, dunnhumby; Todd McCourtie, JDA

Tom McDonald
Best Practice Team Lead

CMA + SIMA

Incorporating Category Management and Shopper Insights into your On-Premise Business – PART 1 & PART 2

This session will address how Category Management and Shopper Insights can work to drive growth in your On-Premise business.

Learning Objectives. At the end of the course, participants will be able to:

  1. List the key data sources available / required to complete a comprehensive category analysis in OP;
  2. Explain how to use the category management foundations for a more strategic, fact-based and aligned approach to data and analytics in OP; and
  3. Describe ways to assess the category and tactics to identify opportunities, drive action and satisfy the Customer and Consumer.

CO-PRESENTERS: Sue Nicholls, CMKG; Tom McDonald, SIMA

This session will provide hands-on, case study examples of ways to assess the OP business and tactics to identify opportunities, drive action and satisfy the Customer and Consumer.

Learning Objectives: At the end of the course, participants will be able to:

  • Describe the key data sources and relevant insights that will provide value in their retail customer presentations; and
  • Explain the importance of leveraging key data (CGA, TABS, Numerator) and insights in future business decisions and recommendations for their categories.

CO-PRESENTERS: Sue Nicholls, CMKG; Leslie Warshaw, SIMA; Mitch Louch, Numerator; Matthew Crompton, CGA, TABS

Julia Millot
Senior Research Analyst
1010data

Ecommerce Insights: The Hidden Gem that Moves the Needle

While in-store purchases still comprise the majority of sales across your business, today’s consumers are quickly moving online for a faster & more seamless shopping experience. Understanding eCommerce trends can help you predict the future of your category, but it’s also important to treat online shoppers differently from in-store. Join 1010data as we discuss proven successes on how eCommerce insights have improved overall category performance for today’s leading brands.

CO-PRESENTERS: Julia Millot, Kaye Young

Alex Menear
Category Manager
Advance Auto Parts, Inc.

Collaborating for a Successful Promotional Strategy

Co-presenting with Puneesh Malkani of the FRAM Group, this presentation will look at the challenges and opportunities in analyzing individual promotions for categories with low velocity, frequent promotions and many brands/ sub brands. They will discuss ideas in evaluating alternative promotions, and share an example of how a Retailer and vendor collaborative partnership works on a promotional strategy.

Sue Nicholls
Category Management Expert, Consultant, and Speaker
Category Management Knowledge Group

Incorporating Category Management and Shopper Insights into your On-Premise Business – PART 1 & PART 2

This session will address how Category Management and Shopper Insights can work to drive growth in your On-Premise business.

Learning Objectives. At the end of the course, participants will be able to:

  1. List the key data sources available / required to complete a comprehensive category analysis in OP;
  2. Explain how to use the category management foundations for a more strategic, fact-based and aligned approach to data and analytics in OP; and
  3. Describe ways to assess the category and tactics to identify opportunities, drive action and satisfy the Customer and Consumer.

CO-PRESENTERS: Sue Nicholls, CMKG; Tom McDonald, SIMA

This session will provide hands-on, case study examples of ways to assess the OP business and tactics to identify opportunities, drive action and satisfy the Customer and Consumer.

Learning Objectives: At the end of the course, participants will be able to:

  • Describe the key data sources and relevant insights that will provide value in their retail customer presentations; and
  • Explain the importance of leveraging key data (CGA, TABS, Numerator) and insights in future business decisions and recommendations for their categories.

CO-PRESENTERS: Sue Nicholls, CMKG; Leslie Warshaw, SIMA; Mitch Louch, Numerator; Matthew Crompton, CGA, TABS

John Ozgopoyan
VP of Sales, Trade and Customer Strategy
Reckitt Benckiser

The Secret to Effective Revenue Management: Make Every Dollar Work for You

If you had $1 left in your trade promotion budget, what would you do with it? Join Nielsen’s Kris Binkowski, VP of Sales Effectiveness, and Reckitt Benckiser Group’s John Ozgopoyan, VP of Sales, as they share how they built a more efficient multi-channel revenue management strategy that helped RB increase profitability.

Laurie Parfitt
Senior Manager – Category Management
Mizkan Americas, Inc.

The Future of Retail – Customer Experience as a Differentiator

Session information to come.

Chrissy Peplinski
Director of Category Management
T. Marzetti Company

Category Management: A Start-up Approach

Building out Category Management as a new capability within an organization is similar to launching a start-up. It requires an entrepreneurial spirit and a tenacious pursuit of resources. It also requires the identification, prioritization and delivery against opportunities with the biggest ROI to justify its reason for being. Learn more about how to create a roadmap for success to quickly get some wins under your belt internally, get a seat at the table with your external retail partners, and pave the way for increased support, investment and partnership into the future.

Ryan Powell
VP – Merchandising and Category Management
Symphony RetailAI

How AI-enabled Category Planning Delivers Profitable Revenue Growth

More details to come

Dan Raynak
Chief Client Officer
Kantar Consulting

Shifting Gears in Category Management: Accelerate and Execute Best in Class Category Growth Plans

Session information to come.

Pete Reilly
SVP — Sales, Marketing & Services
AnswerRocket

Breakthroughs in AI That Are Accelerating Growth for CPGs

Learn how innovations in artificial intelligence and machine learning are helping category managers gain market share and deliver bottom-line results. Pete Reilly, SVP of AnswerRocket, will share a case study from one of the world’s largest FMCGs that gained a truer picture of their business opportunities through augmented analytics.

Kent Ruesink
Sr Director, Product Management Group
JDA Software

Retail’s Next Frontier: Perpetual Category Management

Now more than ever there’s increased importance for brick and mortar to provide engaging and unified experiences for shoppers. Yet today’s processes to bring in-store ideas to life are slow and costly. In this session, you’ll hear about how category management needs to move from an event-based occurrence to what we call “perpetual category management”— with the use of new technologies such as virtual reality.

CO-PRESENTERS: Kent Ruesink (JDA Software) & Mark Hardy (Incontext Solutions)

Jared Schiers
SVP Product Development
Dynata

How Shoppers Decide What to Buy – and Why

In this presentation from Dynata’s Jared Schiers, you’ll learn how your team can virtually tag along with shoppers – both your customers and those of your competitors – and ask them about their actions and decisions thanks to new research tools that link together:

  1. Observed consumer behavior, online and in stores: where they go, where they pause, and where they end up;
  2. Targetable consumer surveys, delivered in near real-time, that can reveal their motivations and interests, and what triggered their buying decisions.

Bethany Schwartz
Senior Director
Canopy at Advantage Solutions

A Preface to Understanding the Health of Your eCommerce Business

Identifying and accessing the basic data points needed for measuring eCommerce performance.

CO-PRESENTERS: Dan Lyons, Atlas; Bethany Schwartz, Canopy; Joy Simonsen, Mondelez

Joy Simonsen
Associate Director, Ecommerce Business Planning and Analytics
Mondelēz International

A Preface to Understanding the Health of Your eCommerce Business

Identifying and accessing the basic data points needed for measuring eCommerce performance.

CO-PRESENTERS: Dan Lyons, Atlas; Bethany Schwartz, Canopy; Joy Simonsen, Mondelez

Brent Snyder
Director, Analytics
Inmar

Predicting and Preventing Category Desertion

What if you could predict with 80% certainty which shoppers are most likely to leave your category in the next 4 months? Inmar’s shopper basket data provides opportunities to use sophisticated predictive analytics methods to understand what a shopper might do in the future and inform a plan to reach those shoppers at the right time, in the right place, and with the right content to reduce category desertion. Join us as we discuss how we use data analysis, activation, and measurement to validate consumer hypotheses, target consumers, and quantifiably demonstrate how you can change behavior.

Dan Strunk
CMA

How to Successfully Recruit Millennials and Gen Z on College Campuses

Wondering where your entry-level employees will come from? Where are they and what are they looking for? These panelists will share how they are recruiting on college campuses today, you’ll hear about some new research findings, and get some tips for successful recruiting. They will also be sharing thoughts on how to successfully cultivate a talent pool of individuals who can ideate, synthesize data, articulate a solution, and create a commercial presentation. Attend this session to find out!

Questions to be addressed:

  1. How does this information relate to your recruiting experience?
  2. How do you recruit at universities today?
  3. How can the results of this research help you?

CO-PRESENTERS: Kim James, Circle K; Dr. Robert Jones, Texas Tech University; Mike Gervasio, Pepsico; Dan Strunk, CMA; Diane Winter, Southern Glazer’s Wine & Spirits

Emilia Tauss
Director of Category Management
Ste. Michelle Wine Estates

How to Leverage Shopper Insights in Business Planning and Strategy

There are various data sources that can be used to understand business performance from the overall category and your company’s portfolio. This session will specifically focus on how to leverage shopper insights data source to understand who the shoppers are and what behaviors can be observed to help with formulating a plan and strategy to drive your and retailer’s business.

Tanya Vaughn
Category Management Growth Channels
Campbell Soup Company

How Campbell’s Uses Numerator Data to Drive Growth with Retailer Partners

Session Information to Come

John Veltri
Product Manager
Label Insight, Inc.

Unlocking Hidden Growth using High-Order Attributes

Total dollar growth in retail has slowed dramatically over three years, and consumers are shopping for products in ways more personal than ever, including personalized diets, sustainability beliefs and allergens or intolerances. Learn how in flat or declining categories, segmenting the market by attribute can help you find hidden pockets of high growth. John Veltri will walk through how Label Insight’s unique data and technology are poised to transform the practice of Category Management, and prescribe how high-order attributes are relevant throughout the CatMan 2.0 process.

Diane Winter
Sr. Director Commercial Insights & Strategy, National Accounts
Southern Glazer’s Wine & Spirits

How to Successfully Recruit Millennials and Gen Z on College Campuses

Wondering where your entry-level employees will come from? Where are they and what are they looking for? These panelists will share how they are recruiting on college campuses today, you’ll hear about some new research findings, and get some tips for successful recruiting. They will also be sharing thoughts on how to successfully cultivate a talent pool of individuals who can ideate, synthesize data, articulate a solution, and create a commercial presentation. Attend this session to find out!

Questions to be addressed:

  1. How does this information relate to your recruiting experience?
  2. How do you recruit at universities today?
  3. How can the results of this research help you?

CO-PRESENTERS: Kim James, Circle K; Dr. Robert Jones, Texas Tech University; Mike Gervasio, Pepsico; Dan Strunk, CMA; Diane Winter, Southern Glazer’s Wine & Spirits

Kaye Young
Director, Retail & Consumer Goods
1010data

Ecommerce Insights: The Hidden Gem that Moves the Needle

While in-store purchases still comprise the majority of sales across your business, today’s consumers are quickly moving online for a faster & more seamless shopping experience. Understanding eCommerce trends can help you predict the future of your category, but it’s also important to treat online shoppers differently from in-store. Join 1010data as we discuss proven successes on how eCommerce insights have improved overall category performance for today’s leading brands.

CO-PRESENTERS: Julia Millot, Kaye Young

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