2019 Training Sessions 2019-01-16T13:19:20+00:00

2019 Training Sessions

Our 2019 Training Sessions are in the works. Check back soon for more 2019 session information.

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2019 Training Sessions

Retail Innovation Trends: Presentation

Retail Innovation: Heavily influenced by cost competition, a demand for convenience and the power of community, the retail landscape is changing dramatically.

Trend Hunter has taught hundreds of the world’s most renowned retail companies how to spot opportunity, avoid the traps most successful retailers fall into, and innovate better and faster. The topic of retail is rich and challenging, touching on everything from consumer routine to technology and display. Add in the changing landscape of eCommerce, and the question of how to stay ahead of retail innovation becomes all the more complex. This session makes sense of the chaos while diving into the following points:

  • The 3 Key Ways to Update Your Retail Experience
  • Top 10 retail-focused insights from our crowdsourced website
  • Application of Trend Hunter’s 18 Megatrends to the shopping experience
  • 5 steps to relationship building with your customer through retail

Retail Disruption: Workshop

This workshop is designed to help you anticipate upcoming threats to your business, identify strengths and weaknesses, and become better acquainted with the next 3–5 years of your industry.

Participants will work within groups to imagine what would happen if the iconic companies of our time decided to enter into their industry.  From there, you’ll learn to anticipate threats, think of your business more critically and implement idea filtration.

Participants walk away with:

  • A reusable map of your company’s strengths and development points
  • A clearer picture of the next 3-5 years of your industry

Ady Floyd
Senior Research Manager
TrendHunter

Connecting the Fundamental Elements for a Strategic Shopper Insights Framework

This session will provide participants with an understanding of the key elements required for successful Shopper Insights, and introduce a new SIMA SI Framework.

Learning Objectives. At the end of the course, participants will be able to: 

  1. Articulate the power of Shopper Insights and explain why it is a critical function in today’s organizations.
  2. Define Shopper Insights and explain the different perspectives of Shopper Insights for both retailers and manufacturers.
  3. Explain the different “tiers” of SI capability, and understand where your organization fits in the shopper insights framework and where you want to be in the future.
  4. Introduce the SIMA Shopper Insights Training Program plan for 2019.

CO-PRESENTERS: Sue Nicholls, CMKG; Leslie Warshaw, SIMA

Sue Nicholls
Category Management Expert, Consultant and Speaker
Category Management Knowledge Group

Connecting the Fundamental Elements for a Strategic Shopper Insights Framework

This session will provide participants with an understanding of the key elements required for successful Shopper Insights, and introduce a new SIMA SI Framework.

Learning Objectives. At the end of the course, participants will be able to: 

  1. Articulate the power of Shopper Insights and explain why it is a critical function in today’s organizations.
  2. Define Shopper Insights and explain the different perspectives of Shopper Insights for both retailers and manufacturers.
  3. Explain the different “tiers” of SI capability, and understand where your organization fits in the shopper insights framework and where you want to be in the future.
  4. Introduce the SIMA Shopper Insights Training Program plan for 2019.

CO-PRESENTERS: Sue Nicholls, CMKG; Leslie Warshaw, SIMA

Leslie Warshaw
President
Shopper Insights Management Association

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