CatMan 2.0 Workflow Training Sessions 2017-04-27T15:47:30+00:00

Tom McDonald

CatMan Team Leader, Category Management Association

Organizational Design and Alignment – “Setting the Foundation for Success”

Bob Wong

VP of Business Development and Sales, Learning Evolution

Sales Fundamentals/Line Review – “Leveraging the 4 P’s to Drive Category Growth”

David King

Senior Manager of Store Environments, Walgreens

Retail Execution – “CatMan 2.0 Retail Implementation”

This interactive workshop will explore the fundamentals and the not so obvious keys to effective in-store implementation of Retail Programs such as Planograms and Promotional Displays.

Matt Winkelman

Co-Founder and Chief Strategy Officer, Progredi Group

Retail Execution – “CatMan 2.0 Retail Implementation”

This interactive workshop will explore the fundamentals and the not so obvious keys to effective in-store implementation of Retail Programs such as Planograms and Promotional Displays.

Sue Nicholls

President, Category Management Learning Group

Joint Business Planning – “Strategy & Scorecards:  The building blocks to successful category management”

A successful category plan needs to meet financial and Shopper expectations.  Once opportunities are identified in a category assessment, strategies need to be determined and scorecards developed – two building blocks that are essential to a comprehensive category plan.  These steps are often neglected or completely omitted, resulting in a plan that lacks specific strategies and/or is not being measured.  Learn what’s necessary to create effective, Shopper-focused strategies and how to connect them with Shopper-focused scorecards.

Valerie Wilson

Principal, Retail Client Services, IRi Group

Data Into Shopper Insights – “Integrating Insights into your Category Management Platform”