Upcoming Webinars 2018-09-14T09:33:49+00:00

Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Accelerate Sell-Through at Holiday: Lessons from Retailers Like Kohls

Thursday September 20th @ 10 am Central

Third Channel  – Recipient of Gartner’s 2017 “Cool Vendor” in Retail

 

With the critical holiday season coming up quickly, having brand-right ambassadors in stores is key—but giving them cutting-edge technology takes your retail strategy to the next level. Let Third Channel show how you can drive sell-through in stores like Kohl’s (and discover which stores you should actually be in) by using real-time data to unlock your full sales potential.

 

Members Register here
Not a member? Request a one-time guest pass here.

“How Bel Brands Reimagined the Snack Occasion for eCommerce”

Friday September 21st @ 10 am Central

Darlene Ampe, Director, Category Leadership – Bel Brands USA, and Craig Hodnett, SVP Client Solutions – Decision Insight

Bel Brands will share how they embraced the advantages of the digital channel by reframing the Snacking occasion. In the store, snack products are limited to the physical location of their “category,” i.e., dairy, center store, frozen, etc. By testing new promotional solutions in a virtual eCommerce environment, Bel was able to develop best practices to grow sales and shopper satisfaction without using the Price lever.

 

Members Register here
Not a member? Request a one-time guest pass here.

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