Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.
Thursday August 3rd @ 10 am central
Joe Thrash, National Retail Trade Manager, McKee Foods
“How CatMan and Shopper Marketing Can Work Together”
A principle objective of CatMan 2.0 is integration of Shopper Marketing into Category Management. This does not come without challenges, internally and externally. We look to have an open discussion around successes and challenges you can expect to face as you work to better integrate these two fields. We would also like to hear how other manufacturers and retailers are moving forward and talk about best practices and techniques for doing so.