Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Tuesday,  April 7th @ 10 am Central

Minimize Tactical Reporting Tasks and Allow for Greater Strategic Analysis, Even With a Small Team! With added content

Presenter:

Burt Boudreaux, National Accounts Category Manager, Link’s Snacks
Zel Bianco, President & CEO, Interactive Edge

This session will provide a real-world, down-to-earth and practical approach to assist your category and shopper insights team in minimizing the time to generate retailer-specific deliverables. We will also address the data challenges that prevent teams to getting to the higher level insights and actionable recommendations that grow the business for both the manufacturer and the retail customer, as well as controlling the narrative from headquarters through the sales organization to the retail buyer.

Members Register here

Thursday,  April 9th @ 10 am Central

COVID-19, Learnings from Chinese Retailers & Suppliers

Presenter:

Marc Hubbard, VP US Client Services, Advantage Group International

Learn from Chinese Retailer & Suppliers how they dealt with the COVID-19 pandemic. Discover what actions had the greatest impact on suppliers and retailers during the crisis.

Members Register here

Thurday,  April 16th @ 10 am Central

A Contemporary Approach to Actioning Against Shopper Segmentation Among HHs with Kids

Presenter:

Mary McIlrath, Ph.D. – SVP/Partner, C+R Research

Today more than ever, it is increasingly easy to elevate insights by integrating behavioral data with survey results. In this session, we showcase how we used our Illuminator® shopper solutions to supercharge a custom dataset and uncover fresh opportunities in cost-effective and efficient ways. We utilized partnerships and creative approaches to identify ways to target four key segments and bring them to life for senior leadership. We ended up with a study that was far more than the sum of its parts, and you can do it too.

Members Register here

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