Thursday, March 19th @ 10 am Central
What Makes a Winner in Grocery: Insights from the dunnhumby Retailer Preference Index
Daryl Wehmeyer, Managing Director of Category Management for North America; dunnhumby
Eric Karlson, Managing Director of Strategy for North America; dunnhumby
From large traditional grocers to disruptive start-ups, the food retail landscape is diverse and expanding. While there is no single path to retail success, market leaders follow a common principle – delivering what matters most to their Customers.
To better understand what makes a winner, dunnhumby surveyed more than 7,000 U.S. shoppers for the third-annual Retailer Preference Index (RPI). In what’s quickly become known as retailing’s equivalent of Gartner’s often-cited Magic Quadrant, dunnhumby’s RPI is a ranking of more than 60 large food and consumable retailers based on a combination of shopper sentiment and financial performance.
Join the Category Management Association and dunnhumby’s Daryl Wehmeyer, Managing Director of Category Management for North America, and Eric Karlson, Managing Director of Strategy for North America, for an overview of the RPI, why retailers should focus on Assortment Relevance, and a candid look at why some retailers win and others don’t, including:
- The seven drivers of consumer preference
- The new rules of value perception, key drivers and amplifiers.
- How traditional, regional grocers can use Assortment Relevance as a competitive advantage against retailers like Lidl and Amazon Go