Thursday, September 19th @ 10 am Central
Rescheduled from 9/13 to 9/19 due to technical difficulties*
Winning With Today’s Connected Shopper
Joe Beier, EVP, GfK
GfK will discuss late-breaking findings from the 2019 wave of its industry- leading FutureBuy study of global shopper attitudes and behaviors, drawn from more than 27,000 interviews. Topics will include the rise of smartphone shopping, the touchpoints that matter most in shopper decisions, and emerging shopping behaviors such as shopping via social media platforms. In short, this is an essential session for anyone on a quest for greater shopper intimacy.
Thursday, September 26th @ 10 am Central
How to Get Clearer Shopper Insights for Your Categories, Brands, & Retail Accounts
Terrie Wendricks, Vice President, ShopperEyes®
The crossroads of attitudes and behaviors has always been a key focus in understanding and keeping pace with evolving shopper patterns. In the past, the connections between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we can bridge this gap with our new shopper insights product, Illuminator™.
Terrie will demonstrate through our Illuminator™ solutions how our custom research expertise, along with behavioral panel data, gives you fully dimensionalized, actionable insights.
Thursday, October 3rd @ 10 am Central
Weather Trends 360, The Next Generation of Weather Based Predictive Analytics
Jack Grum, Co-Founder, Weather Trends
Rebecca Rosas, Vice President Business Development , Weather Trends
Wendy Lo, Sr. Manager-Sun/Skin Category Strategy & Shopper Insights, Edgewell Personal Care
Weather Trends will present an overview of their Global 11-month out Proprietary Forecast Methodology which forecasts temperature, precipitation and snowfall by week for every mile on the Planet.
Also featured will be a discussion of how supplier and retail clients leverage Weather Trends Predictive Analytical Sales Demand Deliverables and the WT360 Business Web Portal.
Wendy Lo from Edgewell Personal Care will join the call to share best practices and commentary on how to best work with retailers from the client/manufacturer perspective.