Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Thursday,  November 14th @ 10 am Central

Future of Retail – Tracking Technology’s Impact on Shopping


Joe Beier; EVP, Consumer Insights; GfK

Susan Stacey; SVP Retail & Consumer Team; GfK

The potent mixture of skyrocketing shopper expectations and exploding technologies is fueling an era of unprecedented innovation and transformation for shopping.

This session will help brands and retailers keep up with the dizzying pace with a focus on:

  • The online and offline burr and changing face of omnichannel
  • Falling friction and the quest to provide an outstanding customer experience
  • Checking in on the “fulfillment wars” in last mile logistics

Specific technologies to be featured include robotics, visual search, voice commerce, virtual reality and social media as a commerce space.

Top “calls to action” for shopper professionals/retailers in light of these transformative trends

Members Register here

Friday,  November 15th @ 10 am Central

Shopper 2.0 Win the OmniCommerce Battle by Being Shopper Centric


James Sorensen, EVP, Shopper Insights; Kantar

Ecommerce is growing faster than other channels, but online sales remain low. Why isn’t online sales bigger?  The answer: We are too focused on the retailer and the technology and not focused enough on the shopper.  In this presentation we will explore the lessons learned from Shopper 1.0, and how we can avoid the mistakes of the past by removing barriers along the omnicommerce shopper journey and optimize the physical and digital shelf.

Members Register here

Thursday,  November 21st @ 10 am Central

THE BLADE:  Shopper Insights News You Need


Leslie Warshaw, President; SIMA

Heather Cahoon, Sr. Vice President; SIMA

Join our SIMA leaders for an update direct from the *cough* horses’ mouths. Topics include: What’s Up with Technology, Who’s New on the Scene (solution providers), Hot Topics in Shopper Research, Ecomm Debrief, Tales from Old Times. This is the second session of our bi-monthly series, featuring top-of-mind content and Q&A.

Members Register here

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