Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Thursday,  September 19th @ 10 am Central

Rescheduled from 9/13 to 9/19 due to technical difficulties*

Winning With Today’s Connected Shopper

Presenter:

Joe Beier, EVP, GfK

GfK will discuss late-breaking findings from the 2019 wave of its industry- leading FutureBuy study of global shopper attitudes and behaviors, drawn from more than 27,000 interviews. Topics will include the rise of smartphone shopping, the touchpoints that matter most in shopper decisions, and emerging shopping behaviors such as shopping via social media platforms. In short, this is an essential session for anyone on a quest for greater shopper intimacy.

Members Register here

Thursday,  September 26th @ 10 am Central

How to Get Clearer Shopper Insights for Your Categories, Brands, & Retail Accounts

Presenter:

Terrie Wendricks, Vice President, ShopperEyes®

The crossroads of attitudes and behaviors has always been a key focus in understanding and keeping pace with evolving shopper patterns. In the past, the connections between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we can bridge this gap with our new shopper insights product, Illuminator™.

Terrie will demonstrate through our Illuminator™ solutions how our custom research expertise, along with behavioral panel data, gives you fully dimensionalized, actionable insights.

Members Register here

Thursday,  October 3rd @ 10 am Central

Weather Trends 360, The Next Generation of Weather Based Predictive Analytics

Presenter:

Jack Grum, Co-Founder, Weather Trends

Rebecca Rosas, Vice President Business Development , Weather Trends

Wendy Lo, Sr. Manager-Sun/Skin Category Strategy & Shopper Insights, Edgewell Personal Care

Weather Trends will present an overview of their Global 11-month out Proprietary Forecast Methodology which forecasts temperature, precipitation and snowfall by week for every mile on the Planet.

Also featured will be a discussion of how supplier and retail clients leverage Weather Trends Predictive Analytical  Sales Demand Deliverables and the WT360 Business Web Portal.

Wendy Lo from Edgewell Personal Care will join the call to share best practices and commentary on how to best work with retailers from the client/manufacturer perspective.

Members Register here

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