Improving Every Step of Planogramming
Friday, March 2nd @ 10am central
Billy Allen, Customer Service Specialist, Ken Robertson, Business consultant, and Jean-Paul Desmarais, V.P. Sales Marketing, all with Cantactix
Join the experts from Cantactix to see how to improve every step of your planogramming process. We have witnessed our clients struggle to hit deadlines and yet maintain good planograms for years. Particularly with last minute changes, getting your planograms complete and correct can be overwhelming. Cantactix has built an extension to JDA Space Planning called ‘MissionControl’ to help with many of the challenges faced by Space Planners. Join us as we walk through the planogramming process and show you how to improve your planogramming, every step of the way.
INTELLECTUAL PROPERTY WEBINAR:
Understanding the Online Grocery Super Shopper
Thursday, March 8th @ 10am central
Ken Cassar, VP Principal Analyst, Slice Intelligence
Ken Cassar tells how the online grocery channel is in the midst of historic change: Traditional online players like Peapod and Amazon Fresh are offering delivery and in-store pickup, meal kit solutions are in the spotlight, and same day delivery models such as Amazon Prime Now, Instacart and Postmates are gaining wide adoption. In addition, Walmart is now the second largest online grocery player, having grown by more than 200 percent last year. In this webinar, we will look at the shoppers that currently dominate online grocery shopping to understand where the category is going.
• How loyal are they to particular merchants?
• How frequently are they buying?
• What is their mix of online grocery trip types?
• What do they look like demographically?
CMA ORGANIC & NATURAL WEBINAR SERIES:
PART 2: Why it’s important to communicate beyond the four corners of the package!
Thursday, March 15th @ 10am central
Bill Bishop, Chief Architect, Brick Meets Click and Dan Lohman, Organic & CPG Industry Advisor, Category Management Solutions
Brands and retailers need to message better as shoppers now look to more than what the package says before making choices at the shelf. Shoppers want to know how to use the product, recipes, etc., and this is an area natural brands particularly excel at and mainstream brands struggle with…mainstream brands talk TO their shoppers whereas natural brands tend to converse WITH them.
Part 3: Produce is the ‘gateway to the store’; How can insights and tactics here affect other categories and growth in the store?
April 12th @ 10am CT
Tom Barnes, CEO and Adam Brohimer, President of CATEGORY PARTNERS
Part 4: Friday, April 27th @ 10AM CT, Case Studies