Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.
Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.
These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.
Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.
Thursday October 19 @ 10 am central David Gottlieb, COO & President, Quri&Lena Loo, Director of Marketing,Quri
Beyond Display % ACV: Assessing the Quality AND Quantity of In-Store Merchandising It’s been said that averages lie, and that the power is the details. Join us for a webinar to hear about how to break down the averages within Display % ACV to get deeper, richer insights around your in-store merchandising. Discover how new, store-level metrics such as display location, display vehicle, and share of display can help you strengthen your selling stories. We’ll demonstrate with the latest data from the Salty Snacks and Water categories. Register today and get a complete view of how brands such as Lay’s, Doritos, Snyder’s-Lance, Dasani, La Croix, and Sparkling Ice (and many more) merchandised at Walmart!
CatMan 2.0 Workflow Training Series (part 3) “Strategies & Scorecards: The Building Blocks to Successful Category Management”
CatMan 2.0 Workflow Training Series (part 4)
Thursday October 26th @ 10am central Presented by IRI
Data Into Shopper Insights:“Integrating Shopper Insights into your Category Management Platform” Shopper understanding is the level-jump taking CatMan 1.0 to 2.0. We need to understand their brand & outlet preferences, and their purchasing habits. If we do this well, we will grow sales. This webinar will demonstrate how Shopper Insights are woven into an actionable sales story, using a flexible but standardized set of reports within IRI’s Unify platform.