Thursday, November 14th @ 10 am Central
Future of Retail – Tracking Technology’s Impact on Shopping
Joe Beier; EVP, Consumer Insights; GfK
Susan Stacey; SVP Retail & Consumer Team; GfK
The potent mixture of skyrocketing shopper expectations and exploding technologies is fueling an era of unprecedented innovation and transformation for shopping.
This session will help brands and retailers keep up with the dizzying pace with a focus on:
- The online and offline burr and changing face of omnichannel
- Falling friction and the quest to provide an outstanding customer experience
- Checking in on the “fulfillment wars” in last mile logistics
Specific technologies to be featured include robotics, visual search, voice commerce, virtual reality and social media as a commerce space.
Top “calls to action” for shopper professionals/retailers in light of these transformative trends
Friday, November 15th @ 10 am Central
Shopper 2.0 Win the OmniCommerce Battle by Being Shopper Centric
James Sorensen, EVP, Shopper Insights; Kantar
Ecommerce is growing faster than other channels, but online sales remain low. Why isn’t online sales bigger? The answer: We are too focused on the retailer and the technology and not focused enough on the shopper. In this presentation we will explore the lessons learned from Shopper 1.0, and how we can avoid the mistakes of the past by removing barriers along the omnicommerce shopper journey and optimize the physical and digital shelf.
Thursday, November 21st @ 10 am Central
THE BLADE: Shopper Insights News You Need
Leslie Warshaw, President; SIMA
Heather Cahoon, Sr. Vice President; SIMA
Join our SIMA leaders for an update direct from the *cough* horses’ mouths. Topics include: What’s Up with Technology, Who’s New on the Scene (solution providers), Hot Topics in Shopper Research, Ecomm Debrief, Tales from Old Times. This is the second session of our bi-monthly series, featuring top-of-mind content and Q&A.