Upcoming Webinars 2017-06-26T18:43:16+00:00

Upcoming Webinars

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Request a Member Pass: Request a Member Pass for the Insights & Analytics Webinar

Request a One-Time Guest Pass: Request One-Time Guest Access for the Insights & Analytics Webinar

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

 Thursday August 3rd @ 10 am central
Joe Thrash, National Retail Trade Manager, McKee Foods

“How CatMan and Shopper Marketing Can Work Together”
A principle objective of CatMan 2.0 is integration of Shopper Marketing into Category Management. This does not come without challenges, internally and externally. We look to have an open discussion around successes and challenges you can expect to face as you work to better integrate these two fields. We would also like to hear how other manufacturers and retailers are moving forward and talk about best practices and techniques for doing so.

Request a Member Pass: Request a Member Pass for the Shopper Marketing Webinar

Request a One-Time Guest Pass: Request One-Time Guest Access for the Shopper Marketing Webinar

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

Request a Member Pass: Request a Member Pass for the Space Management Webinar

Request a One-Time Guest Pass: Request One-Time Guest Access for the Space Management Webinar

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Request a Member Pass: Request a Member Pass for the Solutions Demo Webinar

Request a One-Time Guest Pass: Request Guest Access for the Solution Demo Webinar

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

Thursday August 17th @ 10 am central
Mike Dickenson, President & CEO, Ironbridge Software & Natalia Magnorsky, VP of Category Management, Elizabeth Arden

“Getting Insights out of Big Data”
Ironbridge will answer the ongoing questions of how to extract insights from Big Data. How to analyze consumer behavior through social media data and to identify new markets and trends. With the help of NetBench we can bridge the gap between Category Management and Big Data. Natalia Magnorsky will illustrate how her Category Management team uses NetBench.

Request a Member Pass: Request a Member Pass for the Intellectual Property Webinar

Request a One-Time Guest Pass: Request One-Time Guest Access for the Intellectual Property Webinar

Thursday July 13th @ 10 am central
Tom McDonald, Category Management team Lead, CMA

“How to get YOUR Category Management Program to the Next Level”
Learn how Organizational design & Alignment is “Setting the Foundation for Success”. Tom McDonald spent nearly 30 years at Procter and Gamble before joining Management 3D in January. MGMT 3D is the parent company of the CMA and Tom has been on the board of the CMA for the past three years. He spent his last 5 years at PG running the WM and Sam’s category management team.

Request a Member Pass: Request a Member Pass for the CMA Webinar

Request a One-Time Guest Pass: Request One-Time Guest Access for the CMA Webinar

Stay up to speed of industry news & the latest conference activities –