Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Thursday, March 21st @ 10 am Central 

How to Elevate Your Shopper’s Experience While Increasing Profits

Presenters:

Ken Duer, Director, Store Fulfillment, CHEP U.S.

As retailers and manufacturers, a good customer experience is paramount to your success. Keeping customer needs top-of-mind not only shows you’re listening, but when you take that insight and make changes to your business operations, it will result in increased profitability.

In this webinar, Ken shares an insider’s look on supply chain improvements that can better connect consumers to your products. He’ll evaluate the whole journey: from display production to the retail floor—touching on efficiencies you could be missing like margin, cost savings, damage reduction and product availability.

Members Register here
Not a member? Request a one-time guest pass here.

Friday, March 22nd @ 10 am Central 

Smart Planning Your Category in the Next Decade

Presenters:

David Marcotte, Senior Vice President, Strategic Advisor, Kantar Consulting

The speed of change in every aspect of category planning is accelerating and needs to be addressed. We speak to a Smart Shopper, but can you speak to the Smart Home that will be taking care of them? What will the Smart Store look like when it’s being managed by Smart Employees? Can you see where the points of influence and decision are moving to?  Join David Marcotte, SVP for Kantar Consulting as he explores these topics and suggests some directions for you in the Total Category Process.

Members Register here
Not a member? Request a one-time guest pass here.

Thursday, March 28th @ 10 am Central 

Leveraging in store execution data to build your category strategy

Presenters:

Corliss Collier, Global Client Advisory Partner-Americas, Trax Retail

John Lloyd, Global Client Advisory Partner-EMEA, Trax Retail

Have you ever wanted to have eyes in the market at any given point in time? How about the ability to gain insights within minutes of execution? Leveraging computer vision, Trax allows you to quickly capture in-outlet execution and utilize technology to better understand category performance, brand health, market innovation, promotional program execution, and optimal assortment. Join us as we show you how to take this data and turn it into actionable strategic insights to drive category and brand performance.

Members Register here
Not a member? Request a one-time guest pass here.

Friday, March 29th @ 10 am Central 

How Virtual Continues to Drive Innovation in Merchandising

Presenters:

Jenkin Lee, Head of Product, InContext Solutions

Currently, bringing new ideas to life in-store is challenging because of difficult ideation processes, lengthy evaluation cycles, and expensive implementations. Join InContext Solutions Head of Product, Jenkin Lee as he shares how virtual testing drives innovation and category growth, increased sales at retailers, and improved collaboration internally and with your partners.

Members Register here
Not a member? Request a one-time guest pass here.

Friday, April 5th @ 10 am Central 

High-Order Attributes: How to Unlock Hidden Growth and Gain Visibility Into How Your Products are Sold 

Presenters:

John Veltri, Product Manager, Label Insight
Lacey Bertucci,
Sr. Solutions Consultant, Label Insight

More details to come soon!

Members Register here
Not a member? Request a one-time guest pass here.

Thursday, April 11th @ 10 am Central 

Delivering an Integrated E-commerce Strategy

Presenters:

Marc Hubbard, US Country Manager, Advantage Report™ USA

World class retailers and suppliers are delivering an integrated e-commerce strategy, linking stores and e-commerce across functions. Learn what the key traits brick & mortar retailers say their best suppliers demonstrate.

Members Register here
Not a member? Request a one-time guest pass here.

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