Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.
Thursday December 7th @ 10 am central Gina Hargrave, Strategic Account Manager, Symphony GOLD and John Durand, Senior Solutions Consultant, Symphony GOLD
Competing in the Amazon age – see what US Grocery retailers said and why CPG’s need to listen In today’s retail market, the shopper demands personalized experiences, with assortments, planograms and shopper marketing all working to deliver the right products in the right store formats at the right occasion. Innovative and integrated enterprise category management and virtual reality technologies, data analysis and shopper insights can supercharge category management processes to generate greater collaboration inside and across organizations. The effect online retailers are having on the future look and feel of bricks and mortar grocery stores will require strong partnerships between traditional retailers and their CPG partners. Yet findings from our recent survey conducted with EIQ Research found that 70% of retailers are still struggling to collaborate effectively with their manufacturer community. Join this webinar to discover key findings from the survey and proven ways to improve category development collaboration.
Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.
These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.
Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.