Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Friday, May 24th @ 10 am Central

Strategies to Complete a Great Line Review or Request for Proposal (RFP)

Presenters:

Tom McDonald, Best Practices Team Leader, CMA & SIMA

Leslie Warshaw, President, SIMA

How do I put together a line review that delivers sales? How do I define a good RFP?  Both are questions frequently asked by our CMA and SIMA members.

In this webinar, Tom and Leslie will:

  • Share a framework and process to deliver best-in-class results
  • Highlight key elements for success
  • Showcase ‘real-world’ examples
  • Have an open discussion / Q&A
Members Register here
Not a member? Request a one-time guest pass here.

Thursday, May 3oth @ 10 am Central

Preparing for Economic Volatility

Presenter:

Ja-Ling Or, Consumer & Market Insights, Unilever

While stable market fundamentals are expected to drive continued growth in 2019, clouds are forming as the US recovers from a protracted government shutdown and enters the tenth year of economic expansion facing dissipating fiscal stimulus, increased trade protectionism, and slower global activity. As the retail environment continues to rapidly evolve, CPG players must begin developing innovative strategic initiatives NOW in preparation for economic volatility ahead.

Members Register here
Not a member? Request a one-time guest pass here.

Friday, May 31th @ 10 am Central

Driving Category Growth with Retail Titans: Walmart

Presenters:

Laura Kennedy, VP, Kantar Consulting

Toby Heavenrich, Consultant, Kantar Consulting

Despite retail disruption Walmart remains a top priority for CPG suppliers.  Understand where to prioritize growth with precision, deliver the most efficient and productive assortments, and learn how others have succeeded at Walmart through a series of specially selected case studies. 

Members Register here
Not a member? Request a one-time guest pass here.

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