Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Thursday,  March 19th @ 10 am Central

What Makes a Winner in Grocery: Insights from the dunnhumby Retailer Preference Index


Daryl Wehmeyer, Managing Director of Category Management for North America; dunnhumby
Eric Karlson, Managing Director of Strategy for North America; dunnhumby

From large traditional grocers to disruptive start-ups, the food retail landscape is diverse and expanding. While there is no single path to retail success, market leaders follow a common principle – delivering what matters most to their Customers.

To better understand what makes a winner, dunnhumby surveyed more than 7,000 U.S. shoppers for the third-annual Retailer Preference Index (RPI). In what’s quickly become known as retailing’s equivalent of Gartner’s often-cited Magic Quadrant, dunnhumby’s RPI is a ranking of more than 60 large food and consumable retailers based on a combination of shopper sentiment and financial performance.

Join the Category Management Association and dunnhumby’s Daryl Wehmeyer, Managing Director of Category Management for North America, and Eric Karlson, Managing Director of Strategy for North America, for an overview of the RPI, why retailers should focus on Assortment Relevance, and a candid look at why some retailers win and others don’t, including:

  • The seven drivers of consumer preference
  • The new rules of value perception, key drivers and amplifiers.
  • How traditional, regional grocers can use Assortment Relevance as a competitive advantage against retailers like Lidl and Amazon Go
Members Register here

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