Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.
Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.
These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.
Thursday August 24th @ 10 am central David Ciancio, Managing Director, Customer Strategy and Engagement, dunnhumby
“The Evolution of Customer Science: the capabilities & thought leadership that will help retailers and brands stay fit for the future”
Customer science has certainly evolved since its introduction in the mid-1990’s. Learn what to apply today, as well as what the future holds, from the company that originally founded and perfected the scientific methodologies for understanding and delighting customers, and transformed an industry along the way.
Thursday October 12th @ 10 am central Craig Hodnett, CPSA, SVP, Client Solutions, Decision Insight
“You Can’t Automate the Shopper”
What Makes Your Automation Tools Unpredictable? The Shopper. Shopper nuances matter in today’s complex marketplace. Even the best CatMan software tools can only inform and automate strategies up to a point. In this session, Craig will share examples of using virtual shopper research for eCommerce, Consumer Decision Trees, Category & Shelf Optimization and more.
Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.
“How to get YOUR Category Management Program to the Next Level” – Members See Resource Library for Recording
CatMan 2.0 Workflow Training Series (part 2)
Thursday August 10th @ 10am central David King, Senior Manager-In Store Environments, Walgreens & Matt Winkelman, Co-Founder & Chief Strategy Officer, Progredi Group
“CatMan 2.0™ Retail Implementation” This webinar will explore the fundamentals and the not so obvious keys to effective in-store implementation of Retail Programs such as Planograms and Promotional Displays.
Thursday September 28th @ 10am central Sue Nicholls, President, Category Management Knowledge Group
“Strategies & Scorecards: The Building Blocks to Successful Category Management”
A successful category plan needs to meet financial and Shopper expectations. Once opportunities are identified in a category assessment, strategies need to be determined and scorecards developed – two building blocks that are essential to a comprehensive category plan. These steps are often neglected or completely omitted, resulting in a plan that lacks specific strategies and/or is not being measured. Learn what’s necessary to create effective, Shopper-focused strategies and how to connect them with Shopper-focused scorecards.