Meet your Keynote Speakers for the 2020 CMA/SIMA Conference.


The 2020 Category Management and Shopper Insights Conference is set to be a look into retail’s future. And with that, we’ve worked tirelessly to bring you a set of keynote speakers who will lay the foundation for new and innovative thinking.

We looked to the world’s largest retailers and CPGs. We looked to the web. We looked to places where innovation was the fundamental foundation for everything they do. And we believe we’ve found a lineup of innovative thinkers who will not only inspire you, but help you build a new toolbox for inspiring new and exciting ideas from your own teams.

With that, we are so pleased to introduce the all-star lineup of keynote speakers for the 2020 Conference, Winning the Future of Retail with Technology and Insights.

Michael McGuire, Local Theory [Walmart Store No. 8]

CEO & Co-Founder  

Walmart’s Store No. 8 is one of the most mysterious and exciting entities in retail. If you’re not familiar, Store No. 8 is a standalone incubation arm for exciting and innovative young tech companies in which Walmart has invested. In other words, these are the technologies Walmart is betting on to shape the future of retail.

Michael McGuire is the CEO and Co-Founder of Local Theory, one of the innovative emerging tech companies in Walmart’s incubator. Local Theory enables merchandisers to localize product on a store-by-store basis, to better fit their unique community. By using advanced algorithms to guide product selection and placement, their software maximizes shelf space, reducing the costs associated with managing merchandise.

At the 2020 Category Management and Shopper Insights Conference, Michael will give attendees a peek behind the curtain of Store No. 8 and discuss how data is helping stores deliver a better experience for shoppers at the shelf.

Kevin Hartman, Google

Head of Analytics – Consumer, Government & Entertainment

As the Head of Analytics for Google’s Consumer, Government and Entertainment sector, Kevin and his team of 60+ analysts work with major advertisers, creative agencies and media companies to develop digital solutions that build businesses and brands.

His approach is as much an art as it is a science. Kevin believes data must do more than simply provide insights which inspire creative thought. Rather, data must express insights in ways that are just as creative as the ideas they activate.

In Kevin’s must-see keynote, we’ll take a critical look at the forces that are shaping digital marketing today and layout a clear path forward for marketers in the post GDPR / ITP world.

Duncan Wardle, id8 & innov8
Former Head of Innovation & Creativity, Disney

For 25 years, Duncan was an instrumental leader at Disney, where he became the Vice President of Innovation and Creativity. In his role, he was in charge of creating magical storylines and experiences for audiences around the world with brands such as Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks.

Through his new ventures, id8 and innov8, he has become an in-demand keynote speaker, helping companies around the world unlock a culture of innovation. Duncan is a multi-time Ted X speaker, and has worked with companies such as Apple, Forbes, NBA, Coca Cola, McKinsey & Company and more.

At the 2020 Category Management and Shopper Insights Conference, Duncan will share his secrets and tools for capturing creative and unlikely ideas, fresh thinking and bringing a new, innovative mindset to your organization.

Kevin Coupe, Morning News Beat

Author, Producer & Content Creator

Our Emcee, Kevin Coupe, brings a wealth of retail knowledge and experience. He is the author of two influential business books. The first is “Retail Rules! 52 Ways To Achieve Retail Success,” a guidebook for competing effectively and efficiently on Main Street. His second book, co-authored with Michael Sansolo is “The Big Picture: Essential Business Lessons from the Movies,” which uses film narratives to teach about leadership, marketing and surviving the workplace.

For more than 18 years, he’s had his own website/blog –www.MorningNewsBeat.com– providing what he calls, “Business news in context, and analysis with attitude.” He also hosts the podcast, “Retail Tomorrow,” which features innovators from the worlds of retail, brands, technology, and academia.

We’re so excited to have Kevin lead the way at our General Sessions. He’ll bring unparalleled insight, context and personality to this year’s Conference.

John Phillips, PepsiCo

SVP, Customer Supply Chain & Logistics

John is practically synonymous with PepsiCo, where he has been an instrumental leader for 33 years. In his time there, he has developed an industry-leading go-to-market supply chain strategy across direct store delivery (DSD), warehouse delivery and ecommerce.

John is a globally-recognized keynote speaker, who has shared his expertise at some of the industry’s foremost forums on CPG/retail-related topics, including Gartner, Consumer Goods Forum, GMA, NGA, GS1, and other major industry forums.

John will offer his unique perspective digital disruption and supply chain technology at the 2020 Category Management and Shopper Insights Conference, inspiring new ideas on how you can give your brand a competitive edge.

Of course, these are just a few of the many speakers we have planned for this year’s Conference. Stay tuned as we reveal our outstanding lineup of breakout speakers from companies like Kellogg, The Hershey Company, Dole, CLIF, The Clorox Company, AB InBev and many more!

Who are you most excited to see at this year’s Conference? What is your favorite part of the show? We want to hear what you think. Sound off on social media now and join the conversation.