As the worldwide accrediting organization for Category Management and Shopper Insights, we help our retail and manufacturing corporate members succeed and win with shoppers.

Thought Leadership • Professional Development • Industry Best Practices

CATEGORY MANAGEMENT
ASSOCIATION

SHOPPER INSIGHTS
MANAGEMENT ASSOCIATION

WHY SHOULD YOU BE A MEMBER?

Your membership connects you to a thriving source of industry knowledge, cutting-edge technology, best practices, trading partner collaboration, and leadership in category management and shopper insights. Membership includes top-tier RETAILERS, MANUFACTURERS, SOLUTION PARTNERS, and UNIVERSITIES, who all drive change and spark innovation — now and into the future.

Your thriving category management and shopper insights powerhouse.

Members and professionals help define function and strategy, shape industry standards and best practices, create innovations and drive talent development.

Contact Member Concierge!

TRAINING & CERTIFICATION

Strategy, Core Competencies, and Processes that help you succeed with Shoppers!

Certification For Every Level!

Certify your organization’s strategy, competency, and processes to reflect the best of what our industry has to offer. CPCA, CPCM, and CPSA certification levels ensure that your organization performs at or above industry-wide standards so you can win with Shoppers.

Certified Professional Category Analyst

Certified Professional Category Manager

Certified Professional Strategic Advisor

LEARN ABOUT CERTIFICATION

Training Now Included in Membership!

60+ courses mapped to CMA certification standards and beyond from CMKG, the leader in category management training. CatMan, Shopper, and Sales functions benefit from assessments, case studies, and courses across foundations through masters-level training.

ALL

Required Certification Courses

30+

General Market + Capability Courses

60+

Total Courses to Choose From

LEARN MORE ABOUT TRAINING

Helping You Win with Shoppers

Reap incredible value from ongoing professional development, networking, and thought leadership that help build your best teams ever.

certification
Build CatMan strategy and excellence across every level of your organization

networking
Facilitating incredible connection and collaboration between training partners and thought leaders

training
Leveraging best-in-class training to level set, grow, and supercharge organizations

* Training credits vary by membership type

Strategic-level thinking to support your success …

collaboration
Content development, thought leadership, trading alliances, and best practices to further the industy.

PROFESSIONAL DEVELOPMENT
Weekly webinars address critical topics and solve ongoing and new challenges.

SHARE GROUPS
Emerging Technologies and Methods, Networking for Retail Groups, Maximizing Shopper Insights Budgets, and more.

ANNUAL CONFERENCE
Not-to-miss, industry event of the year!

ResourceS
CatMan and Shopper whitepapers, webinars, best practices, strategy and more.

On-the-ground actions that help you keep current and stay effective …

Best practices
Industry-leading guide to perform at your highest level.

HOT TOPICS
Go-to source for current CatMan & Shopper news and trends.

CONNECT
Advertising, webinar hosting, and contact building for solution providers.

Job postings
Target and recruit top candidates.

newsletter
Get the latest news and resources delivered to your inbox weekly.

Thought leadership sparks ideas & drives growth
Access valuable resources created in partnership with our retailer, manufacturer, solution partner, and university members.

Del Monte’s odyssey began with working insane hours and building planograms manually, resulting in a time-consuming and inconsistent final product. But, as customer expectations grew, Del Monte had to make a choice. And their decision culminated in a major success where they were able to generate thousands of planograms across multiple categories with more accuracy, speed, and quality, completing the planogramming cycle even before the deadline date.

In your preview of Del Monte’s Journey to Automation at Walmart: How to Win at the Shelf and Online, you’ll hear Del Monte’s story of how collaborating with JDA allowed them to increase their capabilities and open up space for more valuable analysis and insights.

WATCH FREE PREVIEW

Watch Preview

Do you know how to protect your business and keep consumers happy during an economic downturn?
With the 2019 government shutdown, stock market volatility, and uncertainty with global trade partners, consumers are holding on tight to the purse strings.

With a fledgling economy, not only will more cash-strapped consumers feel the negative effects but you’ll see an upswing in downtrader consumers switching from higher-priced goods to less expensive options. So how do you successfully serve the consumer during an economic downturn while competing against more affordable brands?

In this preview of Unilever Insights: Serving Consumers through an Economic Downturn, you’ll learn what both manufacturers and retailers need to consider during a potential recession, how to prepare for shifts in consumer behavior, and what new models your organization will need to adopt.

DOWNLOAD FREE PREVIEW

Download Preview

When an online buyer clicks on your site, you have less than 0.3 seconds to make a compelling impression that will keep them there. Are you confident you can hold their attention?

So how do you implement effective cross-selling strategies that produce the results you want?

In this preview of our Cross Merchandising Online: Maximizing the Opportunity white paper, you’ll learn the latest best practices from the leading online retailers, how they’re able to implement cross-selling into every product sale, and how your choice of which products to cross-sell can either increase sales or make the buyer abandon the transaction altogether.

DOWNLOAD FREE PREVIEW

Download Preview

In Unlocking Category Management in the Convenience Channel webinar, led by Jim Hachtel of Eby-Brown, you’ll learn why the gap between national c-stores and independent c-stores is growing, how the bigger chains are driving consumer trips and conversion, and what changes smaller c-stores need to make in order to compete.

WATCH FREE PREVIEW

Watch Preview

Best practices improve efficiency & effectiveness
Rely on go-to resources focused on improving specific tactics and processes and solving new or persistent challenges.

In this video preview of Strategies to Complete a Great Line Review or RFP, you’ll learn from the CMA+SIMA team how to create a successful line review. Plus, get a blueprint on how to approach category assessments, strategies, key tactics, and how to place yourself as a marketplace expert providing an effective plan and insight on how retailers can compete in the future.

WATCH FREE PREVIEW

Watch Preview

In this free resource preview of E-commerce Category Leadership: A New Approach to Retailer and Supplier Collaboration for Digital and E-commerce Growth, you’ll discover how e-commerce category leadership, or ECL, has adapted and built off of key catman fundamentals to create accelerated results from stronger collaboration between retailers and suppliers.

DOWNLOAD FREE PREVIEW

Download Preview

When it comes to creating powerful presentations that drive sales, a majority of organizations fall short.

In your preview of Storytelling through Fact-based Presentations, you’ll learn the three key factors that make creating fact based presentations possible and how using data to tell a story will help you uncover new business opportunities and solutions that ultimately drive sales for your clients and partners.

WATCH FREE PREVIEW

Watch Preview

In this preview of the CatMan 2.0 Webinar Series you’ll gain a better understanding of the obstacles category managers must navigate and how to better align your CatMan goals, time, and team to move toward a deeper level of insight so you’ll succeed where many organizations have failed. Get a closer look at how you should be updating your category management process to address the difficult choices we all struggle with in making our category management programs more effective and efficient.

WATCH FREE PREVIEW

Watch Preview

Members get full access to these and hundreds of proprietary presentations, case studies, and whitepapers by logging in to our members-only portal.

TAILOR YOUR MEMBERSHIP
We offer memberships designed for different business types, sizes, and budgets to provide the most value, benefits, and opportunities.

Your Personal Member Concierge can help you:

  • Solve your issue by locating or recommending best resources, connections, or partners
  • Schedule quarterly/annual Top-to-Top Reviews with CMA+SIMA leadership
  • Handle all administrative needs such as on-boarding, conference planning, etc​.
  • Ensure connection to the Training and Certification team​s
  • Manage and complete your day-to-day requests
Contact Member Concierge to help choose your membership level

Corporate Members

Ready to gain access to the best CatMan & Shopper content?

USE THIS FORM TO REQUEST MEMBERSHIP INFORMATION

Members and professionals have the opportunity to help define function and strategy, shape industry standards and best practices, create innovations and drive talent development. Members also have access to a variety of benefits and resources to help with daily business needs for Category Management, Shopper Insights & Marketing, Planogram & Space Management, and In-store Execution & Marketing.

We invite you to join and encourage your participation —
it’s your Category Management Association.

SUBSCRIBE TO OUR FREE NEWSLETTER