CMA Membership enrolls organizations and its professionals into a global category management community, that includes many of the top manufacturers, retailers, solution partners, and universities.

Members and professionals have the opportunity to help define the function and strategy, shape industry standards and best practices, create innovations and drive talent development. Members also have access to a variety of benefits and resources to help with the daily business needs for Category Management, Shopper Insights & Marketing, Planogram & Space Management and In-store Execution & Marketing.

We invite you to join and encourage your participation — it’s your Category Management Association.


CMA+SIMA Members Enjoy Real Value

  • Share Groups & Webinars

  • Facilitated Introductions

  • Collaborative Industry Alliances

  • Best Practices and White Papers

  • Certification and Professional Standards

  • Annual Conference Discounts

Learn about SIMA

Strategic Education for short-term fixes and long-term solutions

NEW 2019 Benefit

Learn about the new training credits available to our Retailer and Manufacturer CMA+SIMA memberships.

Not a member yet? Now is the best time to join.

Already a member? Be sure to contact us by clicking the link below to learn about how you can upgrade your membership to include the 2019 training credits.

Email Member Services

Don’t get left behind!

More than ever before, CMA+SIMA members reap incredible value from ongoing professional development and networking that help build their best teams ever.

An Always-Growing Resource Library, which includes whitepapers on eCommerce and Digital, Category Management, Shopper Insights, and more.

Incredible networking with industry and thought leaders (online and in-person).

Best practices materials and guidelines for teams looking to perform at their optimal level.

Ongoing educational and enriching webinars, private networking and roundtable groups, conference registrations, advisory discounts, and MORE!

Use these resources to learn about Training Credits

Training Credits Interactive Tool

Overview of how credits works, what training you can access, and more.

FAQs About the CMA+SIMA Learning Portal

Pdf document for both CMA+SIMA members and non-members that answers questions about the partnership, training options, and use of training credits.

Video: How to Use your Training Credits

Walk through the 4 steps to getting and using your credits as a CMA+SIMA member.

Want More Information About Membership?


Corporate Members