We already know brick and mortar still holds cards in the game, technology is more important than ever, and that we need to focus on customer centricity. But now what? Where do we go from here?
As stores begin implementing more advanced and complex technology like biometrics, telemetry, and virtual reality, we are now receiving incredibly detailed data on the shopper building a comprehensive and complex picture — which specific aisles they walked down, their cart path around the store, and even how long they spent looking at a product.
With an overwhelming amount of data coming in, the next challenge for the industry is knowing how to utilize this data effectively and turn it into valuable insights. See where the industry is going next in our webinar Emerging Trends in Shopper Insights: Session #2 where Leslie Warshaw of SIMA will dive into the huge opportunities technology and marketing data provide for retailers, manufacturers, solution partners, and the shopper.
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