Becoming a CMA+SIMA Member provides even more than our annual content-packed, networking conference. Membership provides access to hundreds of industry whitepapers, videos, and more.

  • Learn the 60/60 rule of cross-selling
  • Identify the five opportunities to cross-sell online
  • Know the difference between bundling and cross-selling

Download a preview of this valuable Shopper Marketing resource.

When an online buyer clicks on your site, you have less than 0.3 seconds to make a compelling impression that will keep them there. Are you confident you can hold their attention?  

Unlike your traditional brick-and-mortar stores which are limited by physical space, online retailers have practically unlimited opportunities to cross-sell to their consumers, helping them both capture the consumer’s attention and convince them to open their wallets, ultimately boosting their sales. And cross-selling is win-win — the customer reaps more value and you increase your bottom line. 

So how do you implement effective cross-selling strategies that produce the results you want? 

In this preview of our Cross Merchandising Online: Maximizing the Opportunity white paper, you’ll learn the latest best practices from the leading online retailers, how they’re able to implement cross-selling into every product sale, and how your choice of which products to cross-sell can either increase sales or make the buyer abandon the transaction altogether.

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Get BONUS content!

In your bonus preview, you’ll receive real-life examples of online cross-selling best practices from some of the most successful online retail giants where you’ll get an in-depth look at how Best Buy applies these tactics with Apple products. You’ll learn how each company’s tactics vary, how they play to the retailer’s strengths, and how you should be utilizing the product descriptor page, the reviewing cart page, and finally, the checkout page.

  • Learn the steps of a successful line review
  • Understand how review, innovation, strategies, and tactics play an integral role
  • Discover what dooms the majority of retailer plans

Watch a preview of this valuable Shopper Insights resource.

It’s one of the most frequently asked questions in category management: What makes a great line review?  

The line review process provides you with an uncommon opportunity to help drive your business forward and develop strategies and tactics as a retailer. But many don’t fully utilize or understand how to implement the line review process successfully and end up stumbling at the finish line.

With this video resource preview of Strategies to Complete a Great Line Review or Request for Proposal (RFP), you’ll learn from the CMA+SIMA team how to create a successful line review. You’ll get a blueprint on how to approach category assessments, strategies, key tactics, and how to place yourself as a marketplace expert providing an effective plan and insight on how retailers can innovate and compete in the future.

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Get BONUS content!

In the bonus preview, you’ll get a sneak peek at the importance of scorecards, plus, you’ll learn how to assess categories effectively for success by broadening your scope beyond your own data into macro trends within the entire marketplace. You’ll learn how to take an honest look at your sales, market share, and shopper metrics to create better innovation and choices for the next year.

  • Uncover Shopper insight in the digital landscape
  • See where retailers and suppliers need to collaborate to optimize e-commerce opportunities
  • How to best utilize digital marketing

Download a preview of this valuable E-Commerce resource.

E-commerce has shaken the foundations of the retail industry and forever changed the way we interact with the shopper and our trading partners. And in order to keep up with this rapidly-changing industry, we need to reimagine strategic approaches and redefine relationships and our roles in the e-commerce channel. 

In this free resource preview of E-commerce Category Leadership: A New Approach to Retailer and Supplier Collaboration for Digital and E-commerce Growth, you’ll discover how e-commerce category leadership, or ECL, has adapted and built off of key category management fundamentals to create accelerated business results from stronger, more seamless collaboration between retailers and suppliers. 

Retailers and suppliers need to collaborate to unlock the full potential of the e-commerce channel. Learn how you can utilize ECL to create an agreed strategy allowing you to work, communicate, and evolve more effectively among the increased competition in this fast-paced digital market.

Already a member? Read or download the entire resource.

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Get BONUS content!

Get the entire E-Commerce Analytics section and learn how to bridge data gaps and generate smart collaborative tactics to drive online sales. Plus, you’ll gain access to a full glossary of e-commerce terms helping you connect and foster strong relationships with trading partners. 

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