When an online buyer clicks on your site, you have less than 0.3 seconds to make a compelling impression that will keep them there. Are you confident you can hold their attention?
Unlike your traditional brick-and-mortar stores which are limited by physical space, online retailers have practically unlimited opportunities to cross-sell to their consumers, helping them both capture the consumer’s attention and convince them to open their wallets, ultimately boosting their sales. And cross-selling is win-win — the customer reaps more value and you increase your bottom line.
So how do you implement effective cross-selling strategies that produce the results you want?
In this preview of our Cross Merchandising Online: Maximizing the Opportunity white paper, you’ll learn the latest best practices from the leading online retailers, how they’re able to implement cross-selling into every product sale, and how your choice of which products to cross-sell can either increase sales or make the buyer abandon the transaction altogether.
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