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Tom McDonald, Lead Best Practices CMA
Leslie Warshaw, President, Shopper Insights Management Association (SIMA)
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Leslie Warshaw named new president of the Shopper Insights Management Association
Former Nielsen Company Senior Vice President to Lend her vast Experience to Growing New SIMA organization.
Minneapolis, MN, October 10, 2018 (Newswire.com)-
Alongside the established Category Management Association (CMA) a new sister organization has formed for Shopper Insights called the Shopper Insights Management Association. The organization today announced research industry veteran, Leslie Warshaw, has joined the team as President.
Grab this and other articles and resources in this week’s category management newsletter.