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Introduction of the Shopper Insights Management Association (SIMA)


Tom McDonald, Lead Best Practices CMA

Leslie Warshaw, President, Shopper Insights Management Association (SIMA)

E-Meet Leslie Warshaw (New SIMA President) and hear from her about the vision for SIMA in this upcoming webinar!

Learn about SIMA, its mission and purpose. Get more information about how SIMA will benefit members and drive growth. Wondering how SIMA is different from other organizations and why the CMA/SIMA combination will create a rich eco-system for all retailers, manufacturers and solution partners? Interested in getting involved? Hear about all of these initiatives and so much more! Joins Us! What are you waiting for?

Key areas of focus:

  • Best Practices, Industry Benchmarks and Standards
  • Certification and Training, Continuing Education and Collegiate Curriculum
  • White Papers, Case Studies, Solutions, What Works
  • Collaboration and Networking
  • Discussion on Integration of Category Management and Shopper Insights

Leslie Warshaw named new president of the Shopper Insights Management Association

Former Nielsen Company Senior Vice President to Lend her vast Experience to Growing New SIMA organization.

Minneapolis, MN, October 10, 2018 (
Alongside the established Category Management Association (CMA) a new sister organization has formed for Shopper Insights called the Shopper Insights Management Association. The organization today announced research industry veteran, Leslie Warshaw, has joined the team as President.

Grab this and other articles and resources in this week’s category management newsletter.

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Industry News