5 Reasons You Won’t Want to Miss the 2020 Category Management and Shopper Insights Conference.


The Category Management and Shopper Insights Conference is coming to Dallas, Texas February 23-26. Now in its 15th year, the Conference is a highly-focused, non-competitive opportunity to gather new insights, share best practices, hear from leading solution providers and build your network of resources.

Whether you’ve been to the show every year, or you’ve never attended before, this year will feel like new. We’re focusing on the future this year, with an all new theme: “Winning the Future of Retail with Technology and Insights.”

We’re very excited to tell you all about the new things we’ve been working on to ensure you stay ahead of the curve. So, without further ado, let’s take a look at 5 big reasons you won’t want to miss the 2020 Category Management and Shopper Insights Conference!

1. We Focus on the Topics, Trends and Technology that Affect YOU.

While many of the industry’s retail conferences are valuable, the Category Management and Shopper Insights Conference is dialed-in to supporting your unique role. Our speakers, training sessions and solution providers are all geared exclusively toward supporting the CatMan and Shopper Insights professions, so you’re not getting a bunch of noise with a little tidbit you can use here and there – you’re getting 3 days jam-packed with content that affects you and your role.

2. Valuable Networking Opportunities.

One of the great advantages of having a conference that’s completely dedicated to your profession is that resources are not hard to find. On top of that, the Category Management and Shopper Insights Conference has plenty of networking opportunities built right in, including networking breaks, tech talk rotations, cocktail receptions and our legendary Late Night Parties. In our Conference wrap-up survey last year, 94% of attendees said they made a connection that could be a partner or resource going forward.

3. All New Topics, Tracks and Features in 2020.

The 2020 CMA/SIMA Conference will be focused on “Winning the Future of Retail with Technology and Insights.” Along with this new theme, we also have a brand-new set of tracks that will help keep you one step ahead in the quickly evolving retail landscape: Next-Gen Retail, The Future of Shopper, Global Insights, Evolution of eCommerce, Emerging Technologies, and Professional Growth & Development. We will also be featuring new Emerging Technology Sessions and Tech Talk Rotations that will help give you a leg up on the competition with cutting-edge solutions to your most difficult challenges.

4. More Training and SIMA Content

Last year’s new Learning Lab and content from SIMA both received an overwhelming reception from our Conference Attendees. Well, we heard you! This year, we’ll be coming back with even more of this great content. While it was still brand-new last year, Shopper Insights will be back with an even bigger presence this year. The Learning Lab will also return once again with live training sessions throughout the Conference. Plus, we’ve rounded out the career development offering even more by adding a complete track on Professional Development.

5. Exciting New Location

We’ll be hosting this year’s Conference at the Hyatt Regency Dallas. Located in the heart of downtown Dallas, this legendary venue sits next to the iconic Reunion Tower. The hotel is in easy walking distance of hot spots like Dealey Plaza and the Historic West End, so there’s no shortage of good food and fun nearby. Plus, our legendary Late Night Party will be back once again, and is just a very quick walk from the hotel. More details are on the way in the weeks ahead!

We can’t wait to reveal all the incredible things we have planned for this year’s Conference. Stay tuned over the coming weeks and months ahead as we announce all of the fantastic sessions we have in store. Be sure to follow us on LinkedIn and Twitter for all the latest updates.