The SIMA, a Professional Association, exists to help its members drive meaningful basket and brand growth and improved shopper experience at all touchpoints by furthering the understanding and implementation of the shopper insights and marketing discipline, especially as it relates to Category Management.

  • Provides broad thought leadership

  • Establishes industry standards, benchmarks and best practices

  • Develops relevant certification/continuing education/collegiate curriculum

  • Facilitates collaboration and networking

  • Creates robust and rewarding career paths and professional development