The Category Management Association (CMA) and the Shopper Insights Management Association (SIMA) offer a collaborative, non-competitive environment for retailers, consumer packaged goods companies, industry technologies, and thought leaders to learn, connect, and grow. Headquartered in Chicago, IL the associations provide value their members through training & certification, events, networking, content, best practices, and thought leadership projects as well as joint initiatives that elevate and evolve the category management and shopper insights professions.

Member Services title

Our members are industry leaders who drive change and spark innovation.


Certification title

Access the industry’s leading training and certification program all in one place.


Resource Library title

Download whitepapers, webinars, best practices, process documents, and more all in one place.


Solution Providers title

Find the solution that meets your needs for data, software, BI/AI tools, in store services, and more.



Catch up on the CMA and SIMA’s latest trending topics, resources and more all in one place.

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ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies “in the trenches” analyzing data, drawing planograms, researching shoppers, and more.

Arcast James Jackson



Groups comprised of suppliers and retailers to discuss best practices and industry pain points.

Trending: read our blog

Stay most up to date with the latest news from the association and its members, including leadership changes, mergers and acquisitions, new product launches, and more. 

How Self-Checkout Machines Stalled

Once hailed as the revolutionary answer to long checkout lines and a way to reduce personnel costs (and sometimes used as a scare tactic in retail union negotiation talks), self-checkout machines now find themselves at a crossroads. It is seemingly the era of the rise and fall of this tech-infused trend.


See why our members choose to become members.


Current Month


Category Management Playbook cover

Category Management Playbook for Manufacturers

This playbook is aimed to help manufacturers build and scale a category management function from the ground up, invest in the right areas and avoid some major pitfalls along the way. This 18 page document includes specific recommendations for staffing, data and other investments, and a visual representation of the category management maturity curve. For those with an established category management function it may also help you reflect on your journey, freshen up your organization, and reset on your original objectives.
Read Summary | Read Full Playbook (Members Only)

Women in Category Management and Shopper Insights Survey cover

Women In Category Management and Shopper Insights Infographic

Check out this infographic summarizing how our industry stacks up on overall gender split, women in leadership positions, mentorship, and other training resources available, and more. The good news is women are well represented in CatMan and SI at about 50%.
View the Infographic


“It was great to connect ‘in-real-life’ with people I’ve only seen virtually over the years along with making new connections, which is even more important and gratifying in our new remote ways of working.”

Cincinnati Mix & Mingle

- Madeline Watson, Kellogg

“The goal is to create content that makes a real impact. We form work groups of both CPGs and retailers to work together, and have real dialogue, in order to raise this function (Category Management) and keep it an engine of growth within retail organizations.”

- Mike Gervasio, VP of Category Leadership, PepsiCo

“Category management is different in the automotive aftermarket channel, especially when it comes to the back-room parts, or categories sold behind the counter like ours. It’s so valuable to connect with others in that space on a regular basis to see what they’re working on and share best practices.”

- Auto Aftermarket PNG Participant