Monthly Archives: October 2017


Why Online Grocery Shopping May Be Slow To Catch On

2019-04-01T14:59:58-05:00Categories: Uncategorized|

Despite optimistic forecasts, consumers aren’t biting for online grocery shopping. In fact, dissatisfaction increased for first time online buyers from 17% last year to 27% this year according to a survey by Morgan Stanley.

Why? 84% decided against ordering groceries online because they preferred to physically see and choose their groceries – the same percentage as […]

Some Lidl Stores Off to a Slow Start

2019-04-01T15:01:36-05:00Categories: Uncategorized|

German grocery powerhouse Lidl officially landed in the U.S. in June and has opened 37 stores on the East Coast. While initial sales were strong at most locations, customer traffic has slipped at some of them leading to a management shuffle at Lidl.

Neil Stern of McMillan Doolittle noted in his recent article for Forbes that […]

Newly Certified Showcase!

2019-03-22T15:26:14-05:00Categories: Uncategorized|

The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience.

Meet Becky Bronkema!

What is your current role? Merchandise Planning Manager for Deli/Bakery/Franchise at Meijer
What level certification did you achieve? Certified Professional Category Analyst


This Brick & Mortar Retail Sector is Thriving

2019-04-01T15:04:13-05:00Categories: Uncategorized|

C-stores get an “A” for growth. While many brick and mortar stores have been closing, the convenience store industry has actually doubled in size over the past 30 years and is still growing. In 2016, the number of c-stores in the U.S increased to 154,535 and experienced record in-store sales of $233 billion.

Key sales driver […]

The Value of Certification of Industry Talent to the Category Management Community

2019-03-22T15:26:14-05:00Categories: Uncategorized|

Category management is a collaborative practice exercised by retailers and manufacturers, in the consumer packaged goods (CPG) industry, to optimize the return on investment for a segment of retail geography or “category”. The process involves providing consumers the right product assortment, correct sizes, and appropriate inventory levels to optimize their shopping experience. Retail merchants, key […]