MARK EDWARDS

For those who might be unfamiliar or brand new to your company, what do you do?

345 is a remarkably realistic total store environment that is the first of its kind to harness the smart integration of store planning, merchandising, sales and marketing into one powerful cloud-based platform.

In what ways do you feel your business focus has changed since COVID?

COVID has only served to strengthen our commitment to digital to enable interactive online collaboration and communication.

How have the shifts to a more Omnichannel retail dynamic impacted the ask from your customers over the past 2 years? How have you responded?

The past 2 years have accelerated 345’s growth due to the increasing demand for an omnichannel strategy. Our revolutionary rMAP software was designed to help retailers and CPG’s monitor compliance at shelf and create editable planograms in real-time to enable smart replenishment.

What current retail and consumer trends do you feel people should be paying particular attention to right now?

Retail has become aware of the need for an integrated solution to manage ongoing challenges due to rapid changes in the industry. 345 delivers the first platform that combines macro and micro planning into a single source of truth, enabling retailers and manufacturers to collaborate using visually rich, interactive environments that also provide powerful data driven insights.

What kind of solutions will you be showcasing at the 2022 CMA|SIMA Conference?

We will be showcasing the 345 platform to plan stores micro and macro, demonstrate real time compliance auditing, online review and research, and our state-of-the-art collaboration space.

What are you most looking forward to as the CMA|SIMA Conference returns to an in-person format this year?

It will be great to catch up and engage with industry colleagues in person at last!