For those who might be unfamiliar or brand new to your company, what do you do?

Nielsen IQ is a leading global information services company enabled by new, innovative product offerings and modern technology that deliver the best content in a way that is easy to use, relevant, and creates value for our customers.

NielsenIQ solutions uncover the most granular details to inspire the big picture ideas, helping business leaders envision the future and take decisive action.
We help you:

  • Know your consumers
  • Innovate your products
  • Refine your assortment
  • Perfect your channels
  • Maximize your revenue
  • Optimize your revenue management performance

In what ways do you feel your business focus has changed since COVID?

We’re uber-focused on consumer behavior trends in response to the pandemic. Changes are occurring at historical rates and each category is changing at a different speed. Supply chain demand & inflation management is a recurring theme across all retailers and manufacturers.

How have the shifts to a more Omnichannel retail dynamic impacted the ask from your customers over the past 2 years? How have you responded?

COVID has accelerated Omnichannel growth faster than expected, creating challenges (and opportunities) for manufacturers and retailers. Notably, no one can easily see full market picture today. As a result, everyone is overspending on disparate data sets, then draining resources trying to stitch together a total view. And when that occurs, confidence in data accuracy is questioned. If you can’t see the full picture, you can’t accurately inform decisions. The industry deserves a better way and NIQ has a better way.

What current retail and consumer trends do you feel people should be paying particular attention to right now?

Inflation on Food is +8% for the fourth quarter in 2021 and +5% for Full Year 2021. Meat, Pet, Produce, Seafood, Frozen and Dry Grocery are the key contributors within FMCG, but the REAL drivers of overall inflation include Energy (Gas and Electricity), transportation (Cars – both NEW and particularly the USED CAR segment), and Apparel.

What kind of solutions will you be showcasing at the 2022 CMA|SIMA Conference?

  • Pricing and Promotion
  • Revenue Optimizer
  • Inflation Tracker Assortment
  • Shelf Architect

What are you most looking forward to as the CMA|SIMA Conference returns to an in-person format this year?

Meeting clients face-to-face is both energizing and rewarding. The ability to connect live again, the power of human connection inspires change and builds trust.