84.51° Insights delivers 35+ petabytes of first-party customer data, shopper science, and strategy, giving you unparalleled business knowledge and customer intelligence. Our insights products will help you better understand the shopper’s path to purchase, then empower you to build and execute the most comprehensive and personalized customer-centric strategies.

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84.51° Stratum, our self-serve analytics solutions is powered by first-party data from 62 million households with over two billion transactions annually. Bring insights to life and better identify performance, profiling and shopper behavior. Measure trial and repeat for your new items, penetration among household segments, and even exclusivity. Segment households based on degree of brand loyalty, price sensitivity and other key dimensions.
84.51° In-Queries enables you to quickly field custom research yourself to answer your pressing business questions. The survey platform utilizes behaviorally verified sampling and reaches respondents who are verified purchasers, so you know your results are valid and reliable. Begin seeing results in as little as 24 hours and monitor the results as they update in real-time on the online platform.
Built specifically for our client’s data science teams, 84.51° Collaborative Cloud is a platform that puts first-party data in an easy-to-use, shared cloud environment with built-in retail data science packages and pre-built code. The transaction-level data for over 62 million households is clean and ready to use – allowing your data science teams to write their own code or use ours.
84.51° Consumer Research helps you understand shopper motivations, attitudes and preferences by combining the power of cutting-edge research techniques with industry-leading data science. We identify the right shoppers utilizing first-party transaction data to understand shopping patterns and depth of decisions for a holistic understanding of your consumer.