Our Mission

The CMA, a Professional Association, exists to help its members drive meaningful category and brand growth by building shopper satisfaction and facilitating strategic collaboration between retailers, suppliers, and solution providers.

The CMA…

  • Provides broad thought leadership
  • Establishes industry benchmarks and best practices
  • Develops relevant certification, continuing education, collegiate curriculum
  • Facilitates collaboration and networking
  • Creates robust and rewarding career paths and professional development