2024 CMA SIMA Annual Conference logo
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Agenda

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Hotel

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Industry
Awards

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Registration
Discounts

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Sponsorships

About the Conference

The CMA | SIMA is excited to announce the venue for 2024 Annual Category Management & Shopper Insights Conference will be held at the exquisite Hyatt Regency Dallas!

Managing through a pandemic followed by an unprecedented time of food and consumer goods inflation and more recent volume erosion has challenged category managers, space planners, and shopper insights professionals to think differently. This year’s Conference theme will be “Trailblazing Retail’s Bold Future” as the industry collectively returns to an innovative mindset after a long period of disruption. Join over 950 of your peers in person for the 2024 CMA | SIMA Conference at the Hyatt Regency Dallas February 26 – February 28, 2024, to learn industry content, share best practices, and most importantly, network with each other.

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2023 Annual Conference keynote
James Ford Emcee

2024 Conference Tracks

Sessions will include the importance of storytelling in retail, dos/don’t of storytelling in various retail settings, and how to manage the proliferation of data to help tell more compelling stories.  

Related functions to category management and shopper insights include sales and sales planning, shopper marketing, eCommerce and more. Hear tips from experts on how to best collaborate cross-functionally and get exposed to other retail careers in the process.

Members across organizations share learnings, pitfalls, and best practices incorporating data science into their category management and shopper insights projects.

As the function becomes better enabled by technology, hear from leaders in both macro and micro space planning that are part of ARC’s Space Planning Community.

Cantactix logo

“This is THE event for networking and gaining retail industry knowledge/insights all jam-packed into 3 days!”
–2023 Conference Attendee

83%

of 2023 attendees plan on attending the 2024 CMA | SIMA Conference

Why should you attend?

950+

Attendees Expected

Immersive Learning Workshops

The CMA|SIMA conference is a non-competitive environment to collaborate, learn and grow from fellow category management and shopper insights professionals facing similar challenges. Meet and discuss new ideas, approaches and validate your assumptions and strategies.

250+

Companies Represented

20

Emerging Technology Sessions

These sessions bring industry experts & solution providers for an opportunity to showcase solutions with real-time examples. Walk away with solutions available today & an insight of what to expect in the future.

Speakers

Our speakers are proven business leaders, strategists & practitioners. They are well-respected industry professionals & understand the challenges. We tap into advisory committees, industry experts & attendee feedback to make sure you learn more about important topics from qualified experts.

19

Breakout Sessions

8+

Hours of Dedicated Networking

Networking is critical to your professional success, but it only works when you establish meaningful relationships. This event is designed with plenty of opportunities to meet your peers including daily social activities that make it easy to form valuable professional connections & long-term friendships.

Women in Leadership Luncheon

94%

of 2023 attendees were able to network with a potential resource partner

40k

Square Foot Technology Expo

Who will I meet and hear from?

Thank you to our 2023 Sponsors!

HIVERY logo
Nailbiter logo
NielsenIQ logo
Nuqleous logo
Vision Group logo
Numerator logo
Relex logo
Place ai logo
Premise logo
Answer Rocket logo
Vista Grande logo
Plantensive logo
Shopper Intelligence
Walmart Data Ventures
Knit logo
InContext logo
Telus logo
BlueYonder logo
PRGX logo
C+R Research logo
PDI logo
Kantar logo
Weather Trends 360 logo
Interactive Edge logo
Gensa Group logo
Harmonya logo
Kellogs logo
Tyson logo
Engine logo