KEYNOTE SPEAKERS

THE “AND”- Winning in Center Store and Online

In this keynote we will hear how Kellogg has embraced an omnichannel strategy to win in center store and online across their categories. Stacey will explore how the shopper journey differs by channel, the new role of the store, and the 3 considerations that every brand and retailer should be keeping top of mind when developing a category strategy, regardless of format. This presentation will also include exciting visualization of in-aisle optimization.

The Future Economy: Opportunities for Growth

The world is going to see more economic change in the next 5 years than we have seen in the last 100 years. 2021 will be transformational as trends super-charged by the pandemic fully exert themselves on the economy. AI, robots, Zoom, ESG and bitcoin are just a few of the extraordinary tools being leveraged to help business overcome, adapt and thrive. As a futurist and economist, Andy dives deep into exploring how innovation, policy changes and societal shifts drive opportunities for the retail sector. Can you understand the economic forces driving change to lead you in transforming your business and adapting your strategy to take control of the future? Andy says, “Let’s solve these problems together by getting you the tools you need to be successful.”

Building Your Personal Brand: Why it Matters and How to Optimize for LinkedIn

Dr. Natalia Wiechowski’s obsession is coachsulting people who want to build an international and sustainable thought leadership personal brand via LinkedIn. Individuals who want to become the voice of their niche, get more clients and have a positive impact on the world. Natalia will explain what a personal brand is, why its worth investing our time in, and how LinkedIn is such a powerful tool to do so. She will walk us through LinkedIn profile optimization, the art of content creation, and strategic networking to maximize our career potential in the digital age.

THE “AND”- Winning in Center Store and Online

In this keynote we will hear how Kellogg has embraced an omnichannel strategy to win in center store and online across their categories. Stacey will explore how the shopper journey differs by channel, the new role of the store, and the 3 considerations that every brand and retailer should be keeping top of mind when developing a category strategy, regardless of format. This presentation will also include exciting visualization of in-aisle optimization.

STACEY RING-SANDERS

VP of Category Management at Kellogg

As VP of Category Management at Kellogg, Stacey-Ring Sanders manages execution of strategies and tactics across assortment, shelving, pricing, and promotion to help retailers drive overall category growth. In recent years, her role has expanded to focus on overall portfolio strategy across multiple categories, and her expertise in total store/aisle solutions has driven results for retailers across the U.S. Prior to joining Kellogg in 2005, Stacey worked for Campbell’s and Quaker Oats, serving in a variety of roles.   

The Future Economy: Opportunities for Growth

The world is going to see more economic change in the next 5 years than we have seen in the last 100 years. 2021 will be transformational as trends super-charged by the pandemic fully exert themselves on the economy. AI, robots, Zoom, ESG and bitcoin are just a few of the extraordinary tools being leveraged to help business overcome, adapt and thrive. As a futurist and economist, Andy dives deep into exploring how innovation, policy changes and societal shifts drive opportunities for the retail sector. Can you understand the economic forces driving change to lead you in transforming your business and adapting your strategy to take control of the future? Andy says, “Let’s solve these problems together by getting you the tools you need to be successful.”

ANDREW BUSCH

Economist & Futurist

Andrew Busch was the first Chief Market Intelligence Officer (CMIO) for the U.S. government at the Commodity Futures Trading Commission (CFTC). There, he led weekly roundtable discussions on economics with the staffs of the White House, the U.S. Treasury, the SEC, the Federal Reserve Bank of New York and the Federal Reserve Board. Prior to joining the CFTC, he founded Bering Productions, Inc., a boutique financial markets and policy research firm. He is the author of the book “World Event Trading,” which examines how large crises like pandemics impact markets.   

Building Your Personal Brand: Why it Matters and How to Optimize for LinkedIn

Dr. Natalia Wiechowski’s obsession is coachsulting people who want to build an international and sustainable thought leadership personal brand via LinkedIn. Individuals who want to become the voice of their niche, get more clients and have a positive impact on the world. Natalia will explain what a personal brand is, why its worth investing our time in, and how LinkedIn is such a powerful tool to do so. She will walk us through LinkedIn profile optimization, the art of content creation, and strategic networking to maximize our career potential in the digital age.

NATALIA WIECHOWSKI

CEO & Founder of Think Natalia

Dr. Natalia Wiechowski’s goal is to bring together a tribe of out-of-the-box thinkers and doers who not only challenge the status quo but change it. In her late twenties, Natalia left her corporate career to design her dream life—and founded Think Natalia. Today, her obsession is ‘coachsulting’ people who want to build an international, sustainable and purposeful personal brand on LinkedIn. In this position, her clients have included professionals from companies like IBM, SAP, Bosch, Nestle, Microsoft and Coca-Cola. She has also been a featured speaker at conferences around the globe.  

The New Normal: Unlocking Insights in an Uncertain World

Finding insights in an uncertain world – no one embraced this challenge more than Kroger’s insights arm 84.51 in 2020. With purchase behavior trends evolving on a weekly basis, demands for rapid data and insights pushed our industry to evolve our approach. Join Barbara Connors, VP of Commercial Insights, who will explain how 84.51 pivoted during COVID to react to shopper demands nearly real-time. She will explore the largest shopper behavior trends in 2020 evidenced by Kroger’s 60MM household panel, including snacking, cooking at home, and omnichannel shopping, and most importantly the outlook for those behaviors into 2021 and beyond.

The Evolution of Category Management – How COVID Changed Our Industry, and You

2020 was a watershed moment for category management and retail partnerships – for suppliers, retailers and their service providers. If you’re savvy, it will change your career for the better. Flora Delaney follows up her prescient 2020 keynote with a session that will help you connect seismic industry changes to changes you can make to build a thriving, adaptable career in category management. This session will be relevant for all functional levels including senior executives, mid-career managers and college students.

Overcoming Obstacles and Embracing Change, with a Magic Touch

Known for his great sense of humor and positive outlook on life, Jon is a successful motivational speaker who uses his skills as a magician and his incredible life story to inspire. Jon will be speaking on the power of teamwork, overcoming obstacles and embracing change – all with a magic touch. 

The New Normal: Unlocking Insights in an Uncertain World

Finding insights in an uncertain world – no one embraced this challenge more than Kroger’s insights arm 84.51 in 2020. With purchase behavior trends evolving on a weekly basis, demands for rapid data and insights pushed our industry to evolve our approach. Join Barbara Connors, VP of Commercial Insights, who will explain how 84.51 pivoted during COVID to react to shopper demands nearly real-time. She will explore the largest shopper behavior trends in 2020 evidenced by Kroger’s 60MM household panel, including snacking, cooking at home, and omnichannel shopping, and most importantly the outlook for those behaviors into 2021 and beyond.

BARBARA CONNORS

VP of Commercial Insights for 84.51°

As VP of Commercial Insights for 84.51°, Barbara Connors is responsible for building relationships with more than 1,400 clients across CPG, media and shopper marketing agencies, food associations, food marketers, product licensors and more to leverage 84.51°’s best-in-class insights solutions to drive sustainable growth for their business. She is passionate about connecting people, work and ideas to bridge science and art, creating strategies centered on the customer, and delivering growth both today and tomorrow. 

The Evolution of Category Management – How COVID Changed Our Industry, and You

2020 was a watershed moment for category management and retail partnerships – for suppliers, retailers and their service providers. If you’re savvy, it will change your career for the better. Flora Delaney follows up her prescient 2020 keynote with a session that will help you connect seismic industry changes to changes you can make to build a thriving, adaptable career in category management. This session will be relevant for all functional levels including senior executives, mid-career managers and college students.

FLORA DELANEY

President of Delaney Consulting

As president of Delaney Consulting, Flora Delaney works with large and small retailers around the world, helping them to rediscover what makes them successful. Her consulting clients include large multinationals, like Target and Apple, as well as small single-store boutiques. Before founding Delaney Consulting, Flora held officer positions in Visual Merchandising and Buying at Best Buy. She has also worked at organizations such as Ahold USA, Kraft and Unilever. Flora is the author of the book “RETAIL: The Second-Oldest Profession.”  

Overcoming Obstacles and Embracing Change, with a Magic Touch

Known for his great sense of humor and positive outlook on life, Jon is a successful motivational speaker who uses his skills as a magician and his incredible life story to inspire. Jon will be speaking on the power of teamwork, overcoming obstacles and embracing change – all with a magic touch. 

JON DORENBOS

Magician and 2-time Pro Bowl Long Snapper, New Orleans Saints & Philadelphia Eagles

Jon is a seasoned motivational and keynote speaker with more than 10 years of experience.  He played 14 seasons in the NFL, notably making the Pro Bowl twice as a member of the Philadelphia Eagles.  In 2016, Jon competed on America’s Got Talent, where he showcased his skills as a sleight-of-hand magician, making it to the finals and placing third overall in the competition amongst tens of thousands of competitors. He then put his talent on display as a guest on Ellen, who quickly became one of his biggest fans and advocates. Jon has appeared on Ellen’s show in various capacities as well as on The Today Show. He just retired from the NFL after having successful open-heart surgery to repair a defective aortic valve. 

The Future of Food Retail

Phil Lempert’s uncanny ability to grasp and articulate future trends, coupled with his ability to customize his presentations, helps audiences gain a foothold on the future of retail. Using his expert analysis of consumer behavior, Phil will provide an overview of the retail landscape and a roadmap to hidden opportunities. His presentation will include polling results from the 1.2 million monthly visitors to his website on questions related to the retail industry. He will deliver those findings and connect the dots to provide valuable insights on both the US consumer and retail industry.  

The Impact of AI on Retail in 2021 & Beyond

AI (Artificial Intelligence), ML (Machine Learning), DL (Deep Learning) – what does it all mean? Our expert, Yves Boussemart, is a PhD in Engineering Systems and Aero/Astro and brings 15 years of expertise in advanced analytics across a wide range of industries.  He will explain the key differences between AI, ML, and DL and share examples of each in use today. Yves will also identify the key AI trends coming in 2021 and 2022 and his action items for those in the retail sector looking to implement some automation into their business, but don’t know where to start.

The Future of Food Retail

Phil Lempert’s uncanny ability to grasp and articulate future trends, coupled with his ability to customize his presentations, helps audiences gain a foothold on the future of retail. Using his expert analysis of consumer behavior, Phil will provide an overview of the retail landscape and a roadmap to hidden opportunities. His presentation will include polling results from the 1.2 million monthly visitors to his website on questions related to the retail industry. He will deliver those findings and connect the dots to provide valuable insights on both the US consumer and retail industry.  

PHIL LEMPERT

Consumer Trend Tracker, Food Trends Editor, NBC’s Today and Author

As one of America’s leading consumer analysts, Phil appears regularly in the media: He is the food trends editor and a correspondent for NBC’s Today; offers weekly product reviews on ABC News Now; is host and executive producer of PBS’ Food Sense; and has been featured in many print publications, including The New York TimesThe Wall Street JournalForbes and Newsweek. A new media pioneer, his SupermarketGuru.com website is now one of the internet’s leading food and health resources, reaching more than 9 million people each year.

The Impact of AI on Retail in 2021 & Beyond

AI (Artificial Intelligence), ML (Machine Learning), DL (Deep Learning) – what does it all mean? Our expert, Yves Boussemart, is a PhD in Engineering Systems and Aero/Astro and brings 15 years of expertise in advanced analytics across a wide range of industries.  He will explain the key differences between AI, ML, and DL and share examples of each in use today. Yves will also identify the key AI trends coming in 2021 and 2022 and his action items for those in the retail sector looking to implement some automation into their business, but don’t know where to start.

YVES BOUSSEMART

Chief Technology Officer at Xerxes Global

As CTO of Xerxes Global, Yves focuses on leading the development of next generation AI/ML-enabled software products. Xerxes Global is a private holding company with a portfolio focused on business innovation and optimization across private equity and retail. Before that, he was with QuantumBlack / McKinsey & Co where he led AI transformations in the US and Canada.  

He brings 15 years of expertise in advanced analytics across a wide range of industries such as sports, pharma, banking, aerospace and public sector.  

Yves’ background is in engineering with a B.Eng and M.Eng. (Computer) from McGill University and a PhD and PostDoc (Engineering Sytems and Aero/Astro) from MIT. 

BREAKOUT SPEAKERS

LASTING IMPACTS OF COVID

Evolution of Eating Habits & Snacking

Where, when and what people ate changed dramatically over the last year. Shelley will share The Hartman Group’s shopper research exploring the implications of the pandemic on snacking, the shift from away-from-home to at-home occasions and the implications of eCommerce on the snacking space.

Overcoming Profitability Challenges in a Post-COVID World

Retailers and manufacturers are both facing profitability challenges from a number of angles, including the increase in eCommerce sales penetration, commoditization of categories and more. Learn from our expert with 20 years experience in the investment management industry on how companies have creatively overcome these profitability challenges.

Evolution of Eating Habits & Snacking

Where, when and what people ate changed dramatically over the last year. Shelley will share The Hartman Group’s shopper research exploring the implications of the pandemic on snacking, the shift from away-from-home to at-home occasions and the implications of eCommerce on the snacking space.

SHELLEY BALANKO, PH.D.

Senior Vice President at The Hartman Group

Shelley Balanko, Senior Vice President at The Hartman Group, has an informed understanding of the social and cultural influences impacting the marketplace of today and tomorrow. She regularly engages a diverse audience spanning the foodservice, consumer packaged goods, and retail segments as she shares leading-edge consumer insights and implications from the field. As a member of The Hartman Group’s leadership team and head of business development, Shelley’s focus is understanding industry challenges and needs.

Overcoming Profitability Challenges in a Post-COVID World

Retailers and manufacturers are both facing profitability challenges from a number of angles, including the increase in eCommerce sales penetration, commoditization of categories and more. Learn from our expert with 20 years experience in the investment management industry on how companies have creatively overcome these profitability challenges.

DEENA FRIEDMAN

Futurist & Financial Expert

Deena Friedman is a global consumer industry strategist, futurist, financial expert, and investor. Most recently, she served as a global consumer leader at Ernst & Young, guiding executive teams through strategic decision-making to position their companies to be at the forefront of current and future consumer trends. Deena has spent close to 20 years in the investment management industry, and has been recognized for her impressive investment performance by Bloomberg, StarMine, and Forbes.

Not Stocking the Drawers – How Discretionary Categories Pivoted During COVID

Many food and consumable categories experienced unprecedented growth and demand levels during COVID as shoppers stocked up on items deemed ‘essential.’ But in many respects it was feast or famine, with other categories, including those in apparel, seeing decelerating sales as shoppers weren’t stocking their drawers. Learn how Fruit of the Loom pivoted during COVID and emerged even stronger.

NICK MATAR

Director of Category Management for Fruit of the Loom, Inc.

As Senior Director of Category Management for Fruit of the Loom, Inc., Nick Matar leverages his category management knowledge and expertise to provide consumer-focused, actionable insights across categories for both retailer partners and internal stakeholders. He has utilized and developed numerous tools and resources to more effectively identify and quantify trends, opportunity gaps and white spaces to drive results. From bras to basketballs, Nick has used his market and category knowledge to help with strategy development for the organization over the past 12 years. 

ROB HILL

President, Retail, The NPD Group

Rob Hill has spent nearly 30 years in the retail industry, leading data strategy for clients such as Walmart, L’Oréal, Colgate, Mars, Hershey, Ahold, J&J, Church and Dwight, PepsiCo and CVS. Today, he heads The NPD Group’s U.S. Retail Business Group, overseeing retail relations for nearly 400 retailer partners spanning the more than 20 industries tracked by NPD. Rob and his team are focused on helping NPD’s retailer clients understand their marketplace performance in order to maximize their business success.

How Retailers Must Change to Survive and Succeed

Retailers that use a customer-centric business model to run their operations are outperforming the market. And the gap between these customer-centric retailers versus the rest keeps getting wider. This session will include lessons learned from work with retailers including Albertsons, Safeway, Ahold Delhaize, CVS, Tesco, Kroger, and their supplier and broker trading partners.

JIM DIPPOLD

Co-Founder of Customer Management Partners

Jim Dippold cofounded Customer Management Partners to offer consulting services, training programs, and data science capabilities based upon a proprietary business process methodology to ensure that all decisions start and end with the customer. A recognized expert in the use of customer knowledge at retail, Jim has written books on the topic and guided leading retailers and manufacturers from around the globe in implementing category management, computer aided shelf design, demand-based promotion planning, computerized inventory replenishment, and customer-centric retailing.  

JEAN-MARC SALLENAVE

Co-Founder of Customer Management Partners

Jean-Marc Sallenavehas over 20 years of management consulting experience supporting CPG manufacturers and retailers across the globe.As a consultant, Jean-Marc has developed international growth strategies for leading wine, spirits, and bottled water brands, helped a global food giant turn around struggling confectionery businesses, and advised a leading U.S. grocery chain on how to capture more of its customers’ spending. Along with cofounding Customer Manager Partners, Jean-Marc is a respected thought leader in the CPG and retail world, as well as a published author.  

Key Findings Across Categories During COVID – Group Discussion

This group discussion covering a variety of categories will explore how each performed during COVID, lessons learned and outlook. Hear about the drastic differences in demand and consumer behavior across center store, fresh meat, home appliances, writing and more. Our industry experts will share their biggest surprises and learnings from COVID.

TIM WILSON

Sales Data Expert at Bush Brothers and Company

As Sales Data Expert at Bush Brothers and Company, Tim Wilson works to improve data coverage and efficiency of spend, to increase accuracy across data sets, and to expand the awareness and utilization of syndicated and retailer data for insights throughout the organization. Prior to his time at Bush’s, Tim trained in Category Management at Nabisco and then moved to Pillsbury, where he served in the roles of Category Manager, Region Planning Manager and National Account Manager. With roots in East Tennessee, Tim now gladly calls Knoxville his home.  

ANDREW KOLESNIKOV

Director of Marketing Analytics and Category Management of the Writing Division at Newell Brands

Andrew Kolesnikov is the Director of Marketing Analytics and Category Management of the Writing Division at Newell Brands. Prior to joining Newell in 2017, he worked at Nielsen in Custom Analytics calling on Kraft Foods, spent six years in Marketing Analytics at Kraft Foods itself, and built out the analytics function at Mizkan America, where he worked on the Ragu and Bertolli pasta and pizza sauce businesses. He holds a B.S. in Economics from the Massachusetts Institute of Technology (MIT) and an M.S. in Economics from the University of Wisconsin–Madison. 

SUE TOY

VP of Category & Shopper Leadership at Tyson Foods

As Vice President of Category & Shopper Leadership at Tyson Foods, Sue Toy leads strategic engagement with Tyson’s Retail customers through best-in-class shopper marketing, shopper insights and category management initiatives. Her customer-facing, insights-driven team partners with customer teams to drive action through curated leadership platforms and shopper marketing programs that best position customers to meet the needs of their consumers and achieve their goals. Prior to Tyson, Sue worked with leading companies like Walgreens, Nielsen and PepsiCo. 

WINNING IN THE OMNICHANNEL WORLD

Adapting to the Omnichannel Retail Landscape

COVID-19 has contributed to an acceleration of omnichannel shopping behavior that is here to stay. Emily Frankel, PepsiCo’s Head of eCommerce marketing will give both retailers and manufactures some “food for thought” regarding how to operate in an increasingly omnichannel retail environment. She will explore evolving shopping models, the differences between the physical and virtual shelf, and category management in an omnichannel world.

Not All Assortments Are Created Equal – Determining Mix by Fulfillment Type

Determining the right assortment is one of the primary functions of category management teams. But with additional fulfillment types gaining in popularity, determining the right mix for brick and mortar, pureplay eCommerce, and click and collect isn’t quite as simple as it once was. Tune in to Dave Nolen from Hershey and Troy Ault of J&J as they share how their companies determine assortment by fulfillment type. They will also share the complexities of assortment selection in candy and consumables, two very different categories, and how each are optimizing across channels given the nature of omnichannel shopping today.

Adapting to the Omnichannel Retail Landscape

COVID-19 has contributed to an acceleration of omnichannel shopping behavior that is here to stay. Emily Frankel, PepsiCo’s Head of eCommerce marketing will give both retailers and manufactures some “food for thought” regarding how to operate in an increasingly omnichannel retail environment. She will explore evolving shopping models, the differences between the physical and virtual shelf, and category management in an omnichannel world.

EMILY FRANKEL

Head NA eCommerce Marketing

Emily Frankel joined PepsiCo in 2019 as the Head, NA eComm marketing. In her role she oversees brand marketing, customer marketing, marketing capabilities, consumer insights, and design & content for eCommerce. Prior to PepsiCo, Emily spent 3.5 years atJet.com -most recently as the VP of marketing leading the brand, media, retention, and retail marketing teams. She and her team built a sophisticated digital marketing infrastructure and relaunched the Jet brand in 2018.Prior to Jet, she spent seven years at KAYAK leading digital marketing and innovation. At KAYAK Emily was responsible for overhauling the company’s search marketing efforts and leveraging data to build a display buying capability. Emily began her career focused on paid search at Razorfish and Yahoo!.Throughout her career, Emily has focused on integrating data and digital marketing fundamentals into her marketing decisions both for direct response and more traditional upper-funnel brand strategies.She graduated from Princeton University with a degree in History. She lives in Newtown Square, PA with her husband and three daughters.

Not All Assortments Are Created Equal – Determining Mix by Fulfillment Type

Determining the right assortment is one of the primary functions of category management teams. But with additional fulfillment types gaining in popularity, determining the right mix for brick and mortar, pureplay eCommerce, and click and collect isn’t quite as simple as it once was. Tune in to Dave Nolen from Hershey and Troy Ault of J&J as they share how their companies determine assortment by fulfillment type. They will also share the complexities of assortment selection in candy and consumables, two very different categories, and how each are optimizing across channels given the nature of omnichannel shopping today.

TROY AULT

US Lead, Category and Shopper Intelligence for Johnson & Johnson

As US Lead, Category and Shopper Intelligence for Johnson & Johnson Consumer, Troy Ault provides strategic direction for Shopper Insights and Category Management Teams across multifunctional business units both internal and field based. Throughout his 25-year career, he has developed strategic initiatives for CPG retailers across all channels,