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About the Conference

The CMA|SIMA is pleased to announce that our 2023 venue for the Annual Category Management & Shopper Insights Conference will be at the luxurious Caesars Palace on the bustling Las Vegas, NV strip. The success of our 2022 CMA|SIMA Conference was a testament to our ability to bring back our industry safely and successfully in person to learn, connect and celebrate with the over 220 companies represented.

Our 2023 Conference will focus on Activating Insights for a Dynamic Future. With 5 incredible tracks framing our conference, we are excited to provide a mix of workshops, breakout sessions and other learning opportunities. The 50,000 sq ft ballroom will be the center for our Tech Expo Hall and the home for all meals and lots of fun networking opportunities.

The Conference at a Glance

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6 Keynote Speakers

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Immersive Learning Workshops

20 Breakout Sessions

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18 Emerging Technology Sessions

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8.5 Hrs of Facilitated Networking

Women in Leadership Luncheon

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Industry Awards

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Famous Late-Night Party Extravaganza

CatMan and Shopper Insights Fundamentals

A series of presentations on category management, shopper insights, and eCommerce fundamentals for novices and newcomers to the industry.

Advanced eCommerce

Now that CatMan 3.0 has been released, sessions move beyond the basics to more advanced eCommerce principles and best practices.

Retail Channel Specific Insights

Deep dive sessions on various retail channels and channel blurring across dollar/value, grocery, natural, and more.

Building the Skillsets of Tomorrow

Resources to develop and advance skillsets, help with career development, managing teams, and more.

Space Planning

Retailer members of ARC’s Space Planning Charter share technology agnostic best practices to increase space productivity and maximize space in the omnichannel environment.

Conference stat: 93% of attendees were able to network with potential prospects

Why You Should Attend

Great Return on Your Investment

Participation is an investment with excellent returns. The value is measured in the increased knowledge, new friends and contacts, and a greater ability to take on the challenges that lie ahead. More than a conference, it’s an experience – one that will leave you energized, motivated and confident!

Sharpen Your Skills

Networking is a huge part of your professional success. Meet with your peers through many opportunities to collaborate, hear new ideas, and validate or change your perspectives. Hear what others are doing and be inspired to implement something similar. Make meaningful connections.


The CMA|SIMA conference is a non-competitive environment to collaborate, learn and grow from fellow category management and shopper insights professionals facing similar challenges. Meet and discuss new ideas, approaches and validate your assumptions and strategies.

Keynote Speakers

Our speakers are proven business leaders, strategists & practitioners. They are well-respected industry professionals & understand the challenges. We tap into advisory committees, industry experts & attendee feedback to make sure you learn more about important topics from qualified experts.


Networking is critical to your professional success, but it only works when you establish meaningful relationships. This event is designed with plenty of opportunities to meet your peers including daily social activities that make it easy to form valuable professional connections & long-term friendships.

Technology Solutions

Our exhibitors are industry experts & solution providers who truly understand how to succeed & find solutions. Spend some time in the expo hall where you’ll find our vendors are the best people in the industry to help you learn more about solutions available today & what to expect in the future.

Hear from the Experts at 2022’s Conference

Stacey Ring-Sanders, VP of Category Strategy and Development/Chairwoman of the CMA Board

Women in Leadership Luncheon

Who will I meet and hear from?

Here are just a few of the many companies who regularly attend the conference.

Thank You -once again- to our 2022 Sponsors!

Numerator logo
Nielsen IQ logo
Nailbiter logo
Vista Grande logo
Nuqleous logo
Premise logo
Relex logo
MarketDial logo
sesimagotag logo
Weather Trends 360 logo
Prodege logo
trax logo
GfK logo
Place ai logo
C+R Research logo
Shopper Intelligence
Walmart Data Ventures
Answer Rocket logo
BlueYonder logo
PDI logo
Ironbridge Software logo
Gensa Group logo
Clear m & C Saatchi logo
Interactive Edge logo
Kellogs logo
Tyson logo