2024 Conference Agenda

This year’s conference theme is “Trailblazing Retail’s Bold Future” as the industry collectively returns to an innovative mindset after a long period of disruption. Dive into our high level agenda to maximize your learning, networking and entertainment while joining us in Dallas, Texas February 26th to the 28th.

2024 Conference Agenda thumbnail
Conference Expo Hall
Conference Expo Hall

Agenda

Harnessing the Power of Data-Driven Storytelling Track
Driving Cross-Functional Collaboration Track
Embracing AI & Machine Learning Track

Space Planning of the Future Track
Keynote
Workshop

Sunday, February 25th | Registration & Social Hour

Registration Opens & Social Hour

4:30 PM – 6:00 PM

Trinity A&B

Monday, February 26th | Day 1

Registration & Help Desk Opens

8:00 AM – 5:30 PM

Trinity A&B

Workshops

9:30 AM – 10:30 AM

ARC Training Reimagined: Understanding and Using Data | Mike Gervasio, CMA

Reunion A-C

SMARTER Growth Strategies: Category Management in the Age of eCommerce
Chris Perry and Oskar Kaszubski, FirstMvr

Reunion E&F

Activating Career Management to Unlock Learning and Growth | Dr. Erich Dierdorff, DePaul University

Reunion G&H

Emerging Technology Sessions #1

10:40 AM – 11:10 AM

M2EDiscover Valuable Insights Hidden in Your Data: Using a Data Accelerator to Drive Results
Steve Miller & Bill Gentner, M2E

Pegasus

CantactixPlanogram Automation Helps Danone Achieve CatMan Nirvana
Austin Nutter, Cantactix Solutions & Lisa Faulkner, Danone North America

Reunion A-C

PRGXTransform Complex Trade Funding into Powerful True Net Cost Insight
Adam Moore, PRGX

Reunion E&F

DatasemblyUnlock Retail Execution & Growth with Real-time, Hyper-local, Shareable Data
Hannah Erickson & Craig Adrien, Datasembly

Reunion G&H

Vista GrandeWHAT IF? Two simple words that have the power to change everything!
Andrew McKeon, The Kraft Heinz Company & Russ Onish, Vista Grande

Landmark A

Lunch & Dedicated Expo Hall Time

11:00 AM – 12:30 PM

Expo Hall (Marsalis)

CMA|SIMA Board Luncheon

11:30 AM – 12:30 PM

Windsor

Opening General Session

12:45 PM – 2:20 PM

Landmark Ballroom

Welcome and Keynote Speakers with Emcee James Ford, Coca-Cola

12:45 PM

Economic Outlook 2024: Understanding the Latest Consumer Spending Data and the Implications for Retail
Michelle Meyer, Mastercard

1:00 PM – 1:45 PM

Catman Leadership Panel
Stacey Ring-Sanders, WK Kellogg; Chris Conroy, Kraft Heinz; Craig Hodnett, Simply Good Foods

1:45 PM – 2:15 PM

Networking Break

2:00 PM – 2:40 PM

Foyers

Emerging Technology Sessions #2

2:40 PM – 3:10 PM

Placer.aiPhysical World Intelligence & CPG – Unlocking Category Management and Shopper Marketing Opportunities with Location Data | Ethan Chernofsky, Placer.ai

Pegasus

HIVERYRetailer-Specific Assortment Strategies at Scale
Heather Martin, HIVERY & Jason Weck Roark, Clorox

Reunion A&C

NumeratorWinning with Key Consumer Cohorts in Growth Channels
Jeremy Marcus, Numerator & Jackie Borges, Nestlé USA

Reunion E&F

Shiloh TechnolgiesUnlocking the Full Power of Walmart Luminate
Britt Fogg, Shiloh Technologies, Daryla Morgan, Clorox, Jason Madden, Walmart Data Ventures, Cheryl Yarbrough, Shiloh Technologies & Josh Alper, Walmart Data Ventures

Reunion G&H

Answer RocketMastering Data-Driven Insights in the Age of AI
Joey Gaspierik, AnswerRocket

Landmark A

Breakout Sessions

3:25 PM – 4:10 PM

Just Tell Me What I Need to Know: Real Life Examples of Death by PowerPoint | Ben James, Nestle Purina

Landmark A

Blending the Art and the Science of Artificial Intelligence | Todd Bollig and Shawn Egan, Boston Beer

Reunion G&H

A Healthy Balance: The Convergence of Merchandising, Marketing, and CatMan | Emily Massi, RDN, LDN Giant Foods

Pegasus

RGM is a Team Sport: Using the Power of Collaboration with RGM to Unlock Profitable Growth | Kelly Rolader, BIC

Reunion E&F

Collaborative Macro Space Planning for Suppliers and Retailers | Scott Taylor, PepsiCo

Reunion A-C

3 Tech Talk Rotations

Tuck & Brew Pub Open

4:20 PM – 5:20 PM

Expo Hall (Marsalis)

Cocktail Networking Reception

5:30 PM – 6:30 PM

Expo Hall (Marsalis)

Tuesday, February 27th | Day 2

Registration & Help Desk Opens

7:30 AM – 6:00 PM

Breakfast Buffet & Dedicated Expo Time

7:30 AM – 8:45 AM

Expo Hall (Marsalis)

Space Planning Advisory Board Breakfast – Sponsored By: Delaney Consulting

7:45 AM – 8:45 AM

Windsor

General Session

9:00 AM – 10:50 AM

Landmark Ballroom

The Past, Present and Shaping Futures: The Fusion of AI, Human Insight, and the New Era
of Retail Careers | Emily Callahan, ARC President with Yves Boussemart & Stefan Lewis, XGS.ai

9:10 AM – 9:45 AM

The Bonfire Effect: How to Create Stores That Survive & Thrive in a Digitally Dominant Era
Kevin Kelley, Shook Kelley

9:45 AM – 10:15 AM

Leveraging Big Data: Understanding the Equal and Opposite Reactions & Impact on Growth
Corliss Collier, Amazon

10:15 AM – 10:45 AM

Networking Break

10:50 AM – 11:05 AM

Foyers

Breakout Sessions

11:05 AM – 11:50 AM

Retail Media Insights Informing Category Strategies
Liran Hirschkorn, Incrementum Digital & Ethelbert Williams, Commerce & Retail Media Advisor

Pegasus

The Three Steps to Great Category Selling Stories | Estrella Ho-Looney & Scott Hanbury, The Clorox Company

Landmark A

 Bringing AI/ML to Assortment Planning – A Case Study | Russell Gilmore, WK Kellogg

Reunion G&H

Integrating Category & Shopper Insights to Inform CPG Innovation | Shivani Shah, Church & Dwight

Reunion E&F

Creating a Space Scorecard Horizon: Current Location vs. Future Destination
Kent Rodina, O’Reilly Auto Parts & Tom Tester, Peapod Digital Labs

Reunion A-C

Emerging Technology Sessions #3

12:00 PM – 12:30 PM

HarmonyaClosing the Resource Gap with AI-Boosted Product Data
Brandon Warshaw, Harmonya & Tyler Buttle, The Coca-Cola Company

Pegasus

RelexSix Things to Do to Ensure a Successful System Implementation
Flora Delaney, Delaney Consulting & Jake Busch, RELEX

Reunion A-C

NuqleousSpotlight: Integrating Multi-Source Data for Enhanced Insights at Danone
Andy Grover, Danone & Jack Mitchell, Nuqleous

Reunion E&F

NIQPromote Less to Attract More Valuable Shoppers | Steve Zurek, NIQ

Reunion G&H

ObservaPicture-Perfect Decisions: CPG Excellence Through Image Recognition and Category Intelligence
Hugh Holman, Observa, Inc. & Vijay Gabale, Infilect Inc.

Landmark A

Women in Leadership Luncheon

12:30 PM – 2:00 PM

Landmark Ballroom

Lunch Buffet & Dedicated Expo Time

12:30 PM – 2:00 PM