Sponsor Spotlight Q&A: Advantage Solutions

Premier Sponsor

Advantage Solutions logo

Jason Potter

CSVP, Head of Category Leadership

What would you like our conference attendees to know about your brand/company?

Advantage provides our clients with an unmatched scale, intelligence, and talent in the broader CPG and retail landscape. We’re in more than 250K+ retail outlets serving 3,500+ clients, 1 of 4 preferred Amazon agency partners, the Marketing agency of record at 8 out of 10 top U.S. Retailers, and recognized by Newsweek as a 2023 Greatest Workplaces for Diversity. Our job is to get brands onto the shelves and into the shoppers’ hands!

Our theme this year is ‘Trailblazing Retail’s Bold Future.’ What is the one thing you are most excited about as you think about the next 2-3 years in retail?

The role of AI / ML in retail and the potential unlocks for Consumer Brands (CPG’s) and Customers (Retailers) to engage shoppers at every point along the purchase journey.

What does Trailblazing Retail’s Bold Future mean to your company?

As the market leader in connecting Consumer Brands and Customers to Shoppers in the “right place” at the “right time”, Advantage plans to stay at the “forefront” of industry change. We have an obligation to deliver value for our teammates, partners, investors, and communities.

What current retail and consumer trends do you feel people should be paying particular attention to right now?

1. Deeper insights on the “why behind the buy” to drive sustainable growth, it is more than just value seeking
2. Understanding the role AI / ML can play in supporting democratization of insights, and informing Integrated Business Planning (IBP) investments in technology and people
3. Developing a hyper-local strategy to drive greater engagement with your shopper and improved Brand / Customer ROI

What kind of solutions will you be showcasing at the 2024 CMA|SIMA Conference?

A comprehensive portfolio of category leadership, omni, market research, supply chain analytics, RGM, and advisory solutions to help Brands and Customers develop, implement, and execute GTM strategies and tactics.

Stop by booth # 319 to meet with us live and learn more about how we can help you and your organization convert shoppers to buyers!