2024 Conference Workshops

Workshop

Chris Perry headshot

Chris
Perry

Chief Learning Officer

Firstmovr logo

SMARTER Growth Strategies: Category Management in the Age of eCommerce

Co-presented with Oskar Kaszubski. Achieving career success means embracing learning opportunities at work. However, not all opportunities have the critical success factors in place to ensure learning and growth. This workshop outlines the key characteristics needed for effective learning, as well as your role in making sure these changes for growth truly yield the desired outcomes for your professional development.

Chris Perry is the Chief Learning Officer at firstmovr, a Satellite Center of Excellence (COE) for CPG eCommerce Education & Change Management. As a CPG eCommerce practitioner, executive educator and advisor, he has led eCommerce at Reckitt, Wellness Pet Company and Kellogg’s and was most recently VP of Executive Education at Edge by Ascential supporting Fortune 500 global brands’ eCommerce and omnichannel strategies.

Workshop

Oskar Kaszubski headshot

Oskar
Kaszubski

Chief Growth Officer

Firstmovr logo

SMARTER Growth Strategies: Category Management in the Age of eCommerce

Co-presented with Oskar Kaszubski. Achieving career success means embracing learning opportunities at work. However, not all opportunities have the critical success factors in place to ensure learning and growth. This workshop outlines the key characteristics needed for effective learning, as well as your role in making sure these changes for growth truly yield the desired outcomes for your professional development.

Oskar Kaszubski is the Chief Growth Officer at firstmovr, a Satellite Center of Excellence (COE) for CPG eCommerce Education & Change Management. Having led digital, eCommerce and D2C over two decades across both start-ups and large CPGs, including Kimberly-Clark, Mondelez and Kellogg’s, he brings a wealth of hands-on practitioner and executive leadership insight and experience in retail strategy, customer development, digital marketing, and digital commerce to new organizations with the growth mindset for effective change management.

Workshop

Mike Gervasio headshot

Mike
Gervasio

CMA Content and Training Advisor

ARC Training Reimagined: Understanding and Using Data

Understanding and Using Data and Category Management on Limited Data are two very important fundamental courses to the CMA | SIMA’s CPCA (Certified Professional Category Analyst) curriculum. Join this workshop lead by former CMA Board Chair and CatMan industry veteran Mike Gervasio to learn about the 4 primary data sources used in category management, and how to fill in the gaps if and when those sources are not available. Participants will get hands on with actual industry datasets to solve real-world CatMan problems. Novices to CatMan and POS, syndicated, loyalty card, and household panel data will not want to miss this workshop.

Mike Gervasio is formerly the Vice President of Category Leadership at PepsiCo where he spent over 20 years practicing, leading, and evolving the CatMan discipline for the industry. He is a highly successful and experienced leader in building and elevating world class strategic insights teams, and is passionate about assisting individuals and leaders in meeting and surpassing their goals. Mike has been a longtime CMA supporter and currently serves as content and training advisor to help reimagine all 80+ training courses.

Workshop

Kathy
Rietschel

SIMA Content and Training Advisor

ARC Training Reimagined: Primary Research Primer

This ‘primer’ foundational workshop will dive into the basic concepts of conducting primary shopper and consumer research. From survey methodology to sample sizing to partnering with 3rd parties, participants will get exposure to all the basic elements of shopper insights survey work. This workshop is based on current and future SIMA coursework and will be delivered by SIMA training advisor and past ‘Shopper Insight of the Year’ award recipient Kathy Rietschel.

Kathy Rietschel is a successful insights professional with experience in Shopper, Consumer and Food Service Insights, with ~20 years of experience across Tyson Foods and Kraft Foods. She developed her passion in Shopper Insights and was the winner of the SIMA Shopper Insights of the Year award in 2023. She currently serves as an advisor for SIMA to help with content, training and member engagement.

Workshop

Jonathan Paul headshot

Jonathan
Paul

Partner

Embracing Debate for Better Critical
Thinking

Companies make tough decisions through a healthy process of debate: professionals with different opinions make their case to decision-makers, marshaling data, history, and logic to support their positions. Yet this process is often haphazard and ad hoc. In this signature workshop, you’ll learn how to approach and answer difficult industry questions through fun and interactive organized debate activities.

Jonathan Paul is the co-founder of Speech Labs. His communications and debate workshops, including hundreds of courses for the Department of Defense, have changed the careers of thousands of executives and professionals. He is the former director of debate at Georgetown University and the coach of four national debate championships in ten years. Jonathan was named “Coach of the Decade” in the 2010s.

Workshop

Dr. Erich
Dierdorff

Professor of Management

Activating Career Management to Unlock Learning and Growth

Achieving career success means embracing learning opportunities at work. However, not all opportunities have the critical success factors in place to ensure learning and growth. This workshop outlines the key characteristics needed for effective learning, as well as your role in making sure these changes for growth truly yield the desired outcomes for your professional development.

Dr. Erich Dierdorff is a Professor of Management at DePaul University and is the William E. Hay Leadership Fellow. Erich is an internationally recognized scholar and consultant in areas of human capital management and strategy. Inside the university, Erich is an award-winning instructor at the executive, graduate, and undergraduate levels of business education. Outside the university, Erich has helped a variety of organizations to leverage their human capital more effectively through overall process redesigns, individual development and coaching, and evidence-based interventions using data science and analytics.