Working side-by-side with members to maximize the impact and efficiency of Category Management and Shopper Insights.

Maximize the effectiveness and efficiency of your Category Management and Shopper Insights practices with straightforward, curated guidance and support from our ARC Advisors team. Drawing from decades of experience refining Category Management and Shopper Insights functions, our ARC Advisors are committed to paying success forward to others in the industry.

No more over-engineered consulting practices. ARC Advisors advocate for simplicity over complexity–let’s get down to business!

Curated Advising Services for CPGs, Retailers, and Solution Providers

CPG and Retailer Strategies:

  • Organizational Design & Development Enhancement
  • Process Evaluation
  • Tool Enrichment
  • Feedback on Deliverables
  • Solution Recommendations
  • Maximization of Client Interactions

Solution Providers:

  • Current Solution Evaluations
  • Communication Strategy Recommendations
  • Potential Growth Opportunity Suggestions
  • General Strategy Assessments

Our ARC Advisors Team

Sue Toy

Sue is the Former VP of Retail Commerce Leadership at Tyson Foods, where she led strategic engagements with Tyson’s retail customers through best-in-class e-commerce leadership, commerce (shopper) marketing, shopper insights, and category management initiatives. As an innovative leader, she helped drive growth by creatively leveraging data and insights to build actionable strategies to increase customer experience. She empowered her team to think differently and how to best position customers to meet the needs of their consumers, resulting in collaborative relationships with retailers and setting Tyson apart from its competition.

With over 25 years of experience in the CPG Industry, Sue has had a successful career through various positions in retail, market research, and category management. Prior to joining Tyson, she made significant contributions at leading companies like Walgreens, NielsenIQ, and PepsiCo.

Sue joined ARC Advisors in the fall of 2023 and continues to champion and advocate for members of CMA/SIMA.

Mike Gervasio

Mike Gervasio is formerly the Vice President of Category Leadership at PepsiCo where he spent over 20 years practicing, leading, and evolving the CatMan discipline for the industry. He is a highly successful and experienced leader in building and elevating world class strategic insights teams, and is passionate about assisting individuals and leaders in meeting and surpassing their goals. Mike has been a longtime CMA supporter and currently serves as content and training advisor to help reimagine all 80+ training courses.

Kathy Rietschel

Kathy Rietschel is a successful insights professional with experience in Shopper, Consumer and Food Service Insights, with ~20 years of experience across Tyson Foods and Kraft Foods. She developed her passion in Shopper Insights and was the winner of the SIMA Shopper Insights of the Year award in 2023. She currently serves as an advisor for SIMA to help with content, training and member engagement.