/Emily Stiemsma

About Emily Stiemsma

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So far Emily Stiemsma has created 59 blog entries.

Collaborative E-Commerce Solution for Retailers and Suppliers

2019-04-03T14:13:45-05:00Categories: Uncategorized|

In today’s hyper-competitive marketplace, e-commerce category leadership has become necessary to stay competitive and grow. That’s why e-commerce has become mission critical for consumer product retailers and suppliers. But most retailers and manufacturers are still far from optimizing e-commerce opportunities.

In response, the Category Management Association (CMA) agreed to sponsor the development of best practices and […]

Holiday 2018 – Plenty of Cheer

2019-04-03T14:21:07-05:00Categories: Uncategorized|


Holiday sales grew 5.1 percent this year to more than $850 billion, the highest in 6 years according to the Mastercard Spending Pulse report which tracks retail spending across all payment types, including cash and check, between Nov. 1 and Dec. 24. Big deal? For some retailers, the holiday season can represent as much […]

Online Retailers Thinking Mall

2019-04-03T14:21:36-05:00Categories: Uncategorized|

More and more online brands are getting physical and opening brick-and-mortar stores. How many? JLL Research reported the top 100 digital-native brands they researched have announced plans to open at least 850 stores over the next five years.

Some start off as pop up stores and move into permanent spaces. Many are locating in upscale, premier […]

Food Giants Thinking Small – The Rise of Stealth Brands

2019-04-03T14:22:44-05:00Categories: Uncategorized|

It’s quite possible your favorite new food item you thought was made by a small, independent startup actually comes from a very large CPG company. It’s easy to get fooled, as the label may not make any mention of the parent company. Plus, the brand name, the packaging design and brand story would lead you […]