Michael _Wilkening_

About Michael Wilkening

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So far Michael Wilkening has created 40 blog entries.

Retail Reactions: Adapting to the Evolving Landscape of SNAP Benefits

2024-05-06T13:04:56-05:00

SNAP’s Effect at Shelf: A Look Back — And Forward

May 1, 2024

By Mike Wilkening, Communications Manager, ARC (CMA | SIMA)

Early last year, as retailers and CPGs coped with persistent high inflation, another challenge took root, as COVID-19-related benefit increases for U.S. Supplemental Nutritional Assistance Program (SNAP) recipients came to an end. The reductions to […]

CMA Certification Spotlight – John Miller

2024-04-16T15:00:33-05:00

Name: John Miller
Title: Category Manager
Company: Valvoline
Certification Obtained: CPSA

Q: How long have you or your company been involved with the CMA?

A: I have been with the CMA since the summer of 2018, Valvoline for many more years before that.  I attended my first CMA/SIMA Conference 2020 in […]

Why Elevate: Coming Together to Harness the Power of Retail & CPG Data

2024-04-03T16:27:43-05:00

Why ARC’s Elevate Data 2024 Summit Has Something for Every Retailer & CPG — And Every Budget

April 3, 2024
By The Association for Retail and Consumer Professionals (ARC)

At the end of April 2024, something big is happening in Orlando, Florida: the first-ever Elevate Data Summit. It’s not […]

CMA Certification Spotlight – Martina Rodriguez

2024-03-26T18:46:19-05:00

Name: Martina Rodriguez
Title: Senior Category Manager
Company: Tropicana
Certification Obtained: CPSA

Q: How long have you or your company been involved with the CMA?

A: I have worked for several companies over the last 14+ years that have been involved with the CMA – Kellogg, Walgreens, and PepsiCo. The CMA […]

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