THE CATEGORY MANAGEMENT ASSOCIATION RECOGNIZES THREE COMPANIES IN THE 2020 HIGHER EDUCATION KEY CONTRIBUTOR AWARDS.  February 25, 2020, Dallas Texas – The Association for Retail and Consumer Professionals (ARCP), the parent company of the Category Management Association (CMA) and the Shopper Insights Management Association (SIMA), recognized three companies for their exceptional contributions to category management and shopper insights education during the 2020 CMA+SIMA Annual Conference. The three companies – Walgreens, PEPSICO and The Hershey Company – were recognized for their support of the 2020 CMA Student Talent

Another One in the Books

2020 Conference Recap: Our Biggest Show Yet! We are pleased to say, the 2020 Category Management and Shopper Insights Conference was our biggest and most successful Conference to date. This year’s show had our largest group of attendees ever, and the widest variety of retailers, manufacturers, solution providers and tech companies we’ve ever had. Before we go any further, we want to give a big THANK YOU to everyone who attended this year’s show. None
Advantage Group International and The Association of Retail and Consumer Professionals Award Top Performing Suppliers in Category Development and Shopper Insights February 25, 2020, Dallas Texas  – The ARCP, the parent company of the Category Management Association (CMA) and the Shopper Insights Management Association (SIMA), in partnership with Advantage Group International (AGI), recognized top-performing suppliers with a new joint awards program based on results from the Advantage USA 2019 study at the 2020 Category Management

What to Know Before You Go.

A Primer for First-Time Conference Attendees and a Refresher for Seasoned Vets. The CMA+SIMA Conference is less than two weeks away. If it’s your first time at the show, you might be wondering what to expect and how to prepare. Or even if you’ve been several times before, you may have lingering questions or just want a little refresher before the show. Either way, we have you covered. We’re going to give you our tips

The Supermarket Pharmapocalypse?

Pharmacy Counters are Closing in Droves. What Does It Mean? Pharmacy counters have been a steady presence in grocery stores since the 1980s, but with rising competition, the counters are being sold off and shut down in droves across the county. It seems they just might be becoming one of the latest victims of the retail apocalypse. According to The Wall Street Journal, grocery store pharmacies are getting hit on several fronts: these chains are