ARC Career Launch Platform:

Explore, Evaluate, Advance

Welcome to the future of career exploration within the retail and consumer goods industry. Here, you’ll discover an innovative platform designed to illuminate the path forward in your professional journey.

The Career Launch Platform and advanced Skills Matrix isn’t just a tool; it’s a gateway to understanding the complexities and dynamics of various roles within our sector. We’ve transformed a once cumbersome set of data into a dynamic web interface, making it easier than ever for you to explore potential career trajectories and align your aspirations with industry needs.

Dive into a world where your career
possibilities expand before your eyes.

Career Mapping Infographic

Explore Adjacent Careers

Category Management serves as a central hub within our industry, connecting a diverse range of functions and roles. On this platform, you will explore careers that are frequently adjacent to Category Management — roles that industry professionals often transition between throughout their enriching careers. Each role is meticulously defined to give you a clear view of what each entails and how they interconnect, providing a comprehensive understanding of where your career could take you next.

Category Management

The Category Management function is focused on a process by which retailers and manufacturers develop a comprehensive omnichannel plan – based on facts, insights, sound strategies and proven tactical success models – to meet shopper needs, thereby producing superior business results through category growth. Projects include category analysis, assortment recommendations, post-promo analysis, innovation presentations, etc. This function typically resides in the Sales/Commercial organization for manufacturers and in the Merchandising organization for Retailers.

Category Management
Space Planning
Shopper Insights
Consumer Insights
Brand Marketing / Management
eCommerce Content Management
Shopper Marketing
Digital Marketing
Finance
Revenue Growth Management
Sales / Commercial Manufacturing
Business Development / Sales Planning
Retail Execution Manufacturing
Supply Chain
Retail Store Operations

Pinpoint where you are, where you need
to go, and what it takes to get there.

Inexperienced
Fundamental
Intermediate
Mastery

Mastery of Vital Skills

Navigating through your career requires more than just understanding roles; it demands a mastery of skills. Learn more about the essential skills critical in a variety of roles in retail and consumer goods and most adjacent to category management and shopper insights.

Our platform outlines the essential skills critical to advancement in each role, defined at various levels of mastery. Whether you’re beginning your journey or looking to advance further, you can identify the skills you need to develop and see how they are applied at different stages of professional growth. This detailed skills exploration helps you gain understanding of what it takes to advance in functional roles within this important landscape.

Data Analytics
Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data set
Qualitative Research
Qualitative research is aimed at gaining a deep understanding of a specific organization or event, rather a than surface description of a large sample of a population.
Quantitative Research
Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations
Data Visualization
Data visualization is the representation of data through use of common graphics, such as charts, plots, infographics, and even animations. It representes complex data relationships and data-driven insights in a way that is easy to understand.
Assortment Planning
Assortment planning is about deciding what products to sell and where to sell them based on seasonality and demand at particular location
Planogramming/Taxonomy
A skill that builds a diagram that shows how and where specific retail products should be placed on retail shelves or displays to increase customer purchases.
Critical Thinking
Critical thinking is the ability to effectively analyze information and form a judgment.
Strategic Thinking
Strategic thinking is simply an intentional and rational thought process that focuses on the analysis of critical factors and variables that will influence the long-term success of a business, a team, or an individua
Negotiation
Negotiating is a strategic discussion between two parties to resolve an issue in a way that both find acceptable
Presentations
A speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.
Storytelling
Storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener's imagination
Collaboration
Cross Deparment Collaboration is the process of individuals or teams from different departments or areas within an organization
External Relationships
External Relationship Building is working to build or maintain ethical relationships or networks or contacts with people who are, or may be, potentially helpful in achieving work-related goals and establishing advantages
Retail Business
Retail Business Acument is having knowledge about key retail business issues, the skill to apply that knowledge, and the confidence to take action informed by past experiences. 
Trend tracking
Tracking trends is the process of looking at current trends in order to predict future ones and is considered a form of comparative analysis

Are you interested in learning more about
your career potential?

Self-Assessment &
Personalized Learning

As an ARC member, our platform offers more than just exploration — it provides a robust self-assessment tool designed to evaluate where you stand in your current role and identify potential growth areas. Assess yourself against as many new roles as you choose, a truly self-serve exploration.

Once your assessment is complete, the tool suggests tailored training and development content, guiding you to the beginning of a personalized learning experience. From detailed coursework and valuable content to bootcamps and mentorship opportunities, everything is designed to help you close the skill gaps and advance in your career. By leveraging SMART content and AI-driven insights, our platform adapts and grows with you.

Join us on this transformative journey.

Keep exploring, keep learning, and let us help you navigate the rich and varied landscape of retail and consumer goods careers. Your future is vase and full of potential — let’s discover it together!