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Retailers & CPGs Can’t Sit Still On Inflation

2024-04-09T16:16:07-05:00

Navigating Inflation with Your Shoppers: A “Must” for Category Managers

April 9, 2024

By Phil Lempert, SupermarketGuru, Consumer Trend Tracker, Food Trends Editor, NBC’s Today, and Author

Inflation has always been a key concern for both retailers and consumer packaged goods (CPG) companies, but since the pandemic with record high […]

For Researchers, An Open Mind is Essential

2024-03-26T15:16:34-05:00

Researchers Must Guard Against Assumptions

March 26, 2024

By Russ Onish, President, Vista Grande

Based on our collective experience conducting thousands of market research studies worldwide for consumer goods companies in all shapes and sizes, we want to call to your attention three biases we occasionally encounter that we recommend you avoid. 

Here are three biases to […]

As Food Retailers Consider Variable Pricing, Category Managers Should Be A Constant

2024-03-11T09:41:44-05:00

Why Retail Category Managers Should Own Dynamic Pricing  

March 8, 2024

By Phil Lempert, SupermarketGuru, Consumer Trend Tracker, Food Trends Editor, NBC’s Today, and Author

Retail category managers are responsible for analyzing industry and consumer trends, developing long-term strategies for product categories, and managing relationships with vendors. Dynamic pricing in supermarkets and foodservice operations undermine the importance and […]

When Prices Move Fast, Your IT System Limitations Become Apparent. Here’s How to Fix That.

2024-02-20T14:23:12-06:00

Tackling the New Paradigm: Rapidly Evolving Prices During Inflation & Deflation Cycles

Feb. 20, 2024
By Fabien Mawas, Co-Founder, ULiT 

Here’s a recent news item: The Food-At-Home CPI (Consumer Price Index) decreased by 0.1 % from Nov. 2023 to Dec. 2023, but rose 1.3% year-over-year from Dec. 2022. Overall, the CPI increased by a whopping 11.4% […]

Why The Future is Bright for Category Management

2024-02-26T14:11:37-06:00

Predictive & Generative AI Are Advancing Rapidly, Improving the Value of Category Managers

Feb. 5, 2024
By Mike Troy

Major changes have come to the world of category management thanks to rapid advances in predictive and generative AI and the availability of copilots. Category managers can use powerful new tools and work in new ways to […]

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