Webinars

Solution Provider Spotlight: Vision Group

2023-03-17T15:06:54-05:00

February 20, 2023
by Jason DeRienzo, Chief Revenue Officer – 2 Years Vision Group (17 years SMSB), 28 Industry Experience

Give us a brief history of your company, when and how did you get started and what is your high-level mission statement?

Vision Group digitizes bricks and mortar retail by leveraging cutting edge AI […]

Solution Provider Spotlight: Plantensive

2023-03-17T15:07:13-05:00

February 6, 2023
by Rhonda Stinson, Executive Director – Category Management Team, Plantensive, A MorganFranklin Company

Give us a brief history of your company, when and how did you get started and what is your high-level mission statement?

Plantensive, a MorganFranklin company, is a supply chain and retail planning solutions provider to many of […]

Retail Space Planning Charter

2023-01-06T14:31:06-06:00

Retail Space Planning Charter

ARC Launches a Community for Retail Space Management Professionals

September 7, 2022, CHICAGO, IL –At the height of the pandemic in 2021, the Association for Retail and Consumer Professionals (ARC) launched the revolutionary ARC Virtual Campus to host the 2021 CMA|SIMA annual conference titled, Rising to the New Retail Reality. […]

The Most Common (but easily preventable) Mistake in Email Marketing Campaigns

2019-04-03T14:44:14-05:00

The most common mistake? Ignoring the 40-40-20 Rule.

Over many years, marketers have studied direct response results and have discovered a breakdown of what generally makes an e-campaign or any direct response campaign successful. The results are as follows:

40% is the quality of the LIST

40% is the quality of the OFFER

20% is the quality of the CREATIVE

Of course, every campaign is unique […]

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